Pricing page
Pricing page design, plan comparison, feature matrices, pricing psychology, and upgrade flows.From its SKILL.md
npx -y skills add Dragoon0x/everything-design-taste --skill pricing-pageAssembled from the repository path, not quoted from the project. Check it against their README if it does not work.
One thing to look at
- 9 stars9 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.
SKILL.md
1.6 KB, 346 tokens by cl100k_base, as published. Nobody here has run it
Pricing Page Design
Layout
- 2-4 tiers side by side (3 is the sweet spot)
- Recommended plan highlighted (border, badge, or background)
- Annual/monthly toggle (show savings for annual)
- Feature comparison matrix below for details
Psychology
- Anchoring: Put the expensive plan first (left) so others feel reasonable
- Decoy: The middle plan should be the best value (slightly more than basic, much less than premium)
- Social proof: "Most Popular" badge on the plan you want people to choose
- Loss aversion: Show what they miss on lower tiers, not just what they get
Feature Matrix
- Group features by category
- Checkmarks and X marks (not just text)
- Tooltip on features that need explanation
- Highlight differences between tiers, not similarities
- Don't list 50 features, highlight the 10-15 that matter
CTA Rules
- Each tier gets one CTA button
- Recommended tier gets the primary (filled) button
- Others get secondary (outlined) buttons
- CTA text: "Start free trial" or "Choose [Plan Name]", not "Buy Now"
Enterprise/Custom Tier
- "Contact Sales" not "Get a Quote"
- List key differences from self-serve (SLA, support, custom integrations)
- Don't show a price (or show "Custom")
Anti-Patterns
- Hiding pricing behind a form
- Too many tiers (5+ is overwhelming)
- Confusing per-seat vs flat pricing
- Features listed that nobody understands without context
What ships with it
Read from the repository
Just SKILL.md. No reference files, no scripts.