Podcast person outline

Podcast Person Outline

Core Standard

Write the outline as a simulated natural conversation led by a host who has done homework, not as a structured interview sheet.

The host should sound curious. Do not expose that the host already knows the guest's exact story. Avoid questions that show the answer is preloaded.

Default to open, independent, specific questions. Let the guest provide years, places, company names, and turning points.

Before drafting any full outline, read references/rules.md for the detailed forbidden list, question-writing rules, and internal final checklist.

根本原则：从听众痛点出发，不从嘉宾故事出发

大纲结构必须从目标听众真正关心的问题出发，嘉宾的经历只是回答这些问题的素材，不是结构本身。每设计一个 Part 都要先问："这群人真的在乎这件事吗？"

• 问历程、方法、机制，不问感受。"当时心里有底吗"、"感觉怎么样"、"是什么心情"这类问题没有人关心。听众想要的是一条可参考的路径：发生了什么、怎么做的、怎么走过来的。感受不是答案，方法才是。
• 不要围绕一个不重要的事件组织多道题。个人事件只是素材，不是结构。除非是真正的新闻级事件，否则不要让同一个个人经历横跨 3 道以上的题。
• 不要因为资料里有某个概念/框架/事件就硬塞一道题。资料里有"非暴力沟通"不等于要有专门的问题提它。让嘉宾在自然回答中自己带出来。
• 创业/商业人群提问层级要高。不要问"A 和 B 有什么区别"这种基础认知题。他们的真实困惑在：怎么走到这个位置、到了高位之后看到了什么、怎么让团队越来越好。

Workflow

Step 1: Read Materials And Propose Directions

If the user has not provided guest materials, ask for the guest materials first. Useful materials include biographies, articles, interview transcripts, social profiles, notes, links, product pages, public posts, and the intended podcast/episode context.

After reading the materials, output 3-5 positive topic directions. Do not design around suffering, low points, negative incidents, or gossip.

If the materials contain substantial information about a book, new release, film, course, product, or other major work, include at least one direction centered on that work. The direction should use the work as the entry point into a broader audience question, not only as biographical evidence. For example, when a new book's material is prominent, propose a direction about the book's core philosophy, central question, or practical value for listeners, supported by the book storyline, the guest's real experience behind it, and memorable lines from the work.

When that work is central to the episode direction, consider using it as the opening icebreaker. The first question can start from how the work began, what question the work tried to answer, or what image/story in the work carries the guest's current thinking.

Use this format and stop for user confirmation:

## 选题方向建议

**方向1: xxxxx**

- 聊什么: xxxxx
- 为什么值得聊: xxxxx
- 资料支撑: xxxxx

**方向2: xxxxx**

- 聊什么: xxxxx
- 为什么值得聊: xxxxx
- 资料支撑: xxxxx

Step 2: Design Part Structure

After the user chooses a direction, design 3-4 Parts with logical progression. Part order should follow this principle: 普遍专业能力 → 特殊个人经历 → 高位视角。先建立嘉宾在某个领域的专业可信度（如看人用人、行业判断），再进入最私密的关系或经历（如熟人合伙），最后收在高位才看得到的东西。

Part titles must be positive and should not use words such as "至暗时刻", "低谷期", or "如何熬过".

每个 Part 在设计中都要先通过"跟别人有关吗"这层过滤。如果一个 Part 只能讲嘉宾自己的故事、跟任何听众群体都没有连接点，这个 Part 就是无效的。Part 的根部必须扎在一个人群共通困境里——"很多创业者卡在招人上"、"跟朋友合伙的人都怕关系做没"、"女性站到高位上会遇到男性不用面对的压力"。

Use this format and stop for user confirmation:

## Part结构建议

**Part 1: xxxxx**

- 聊什么: xxxxx

**Part 2: xxxxx**

- 聊什么: xxxxx

Step 3: Extract Strong Existing Questions

If the provided materials include interview transcripts or prior Q&A, extract 2-3 strong questions before drafting. Choose questions that are conversational, concrete, open, non-leading, and likely to draw out a story.

If there are no interview records, skip this step silently.

## 从资料中提取的优质问题

1. [原问题] -> 可用于Part X,引出[xxx内容]
2. [原问题] -> 可用于Part X,引出[xxx内容]
3. [原问题] -> 可用于Part X,引出[xxx内容]

Step 4: Search The Internet For Audience Questions

Before generating the outline, search the internet for real audience concerns related to the guest's field and the chosen direction.

Also search the guest's social media/public discussion footprint to identify what people are actually curious about: frequent comments, recurring audience labels, common doubts, fan questions, controversy-free public reactions, and platform-specific attention points. If those audience curiosities align with the confirmed episode direction, prioritize some of them in the outline.

Search for industry pain points and practical questions, such as:

• "[行业/职业] 痛点 难题 焦虑"
• "[行业/职业] 收入不稳定 平台依赖"
• "[行业/职业] AI冲击 转型"
• "[具体话题] 怎么做 如何开始 门槛"

When relevant, also search larger agenda-setting issues:

• 一人公司: "一人公司 成功要素 适合人群 路径", "副业转全职 时机 条件"
• AI: "AI时代 创作者 能力 生存 转型", "AI替代 人类价值 不可替代", "普通人 AI赚钱 AI创作 门槛"
• Other fields: "[行业] 未来趋势 机会 挑战", "[技能] 变现路径 商业化"

针对特定人群做更深层的痛点搜索。 当嘉宾的专业领域覆盖以下人群时，必须搜到他们"最痛、最怕、最想问但不好意思问"的问题：

• 创业者/合伙人: "创业合伙人 最痛 最难 信任 利益分配 谁说了算", "和朋友合伙 后悔 关系破裂", "co-founder partnership hardest problems trust power"
• 女性高管/管理者: "女性高管 压力 上位 怎么做到的", "women in leadership C-suite unique pressures"
• 跨界/转型者: "HR转业务 职能转业务 怎么上手 挑战", "从执行者到拍板的人 区别"
• 管理者/带团队的人: "向上管理 向下管理 怎么做", "留人 离职 关系处理"

搜索时重点观察的不是"大家问了什么表面问题"，而是"这些表面问题背后的真正恐惧是什么"。例如："意见不同怎么处理"的表面下是"怕伤感情"和"怕合作关系崩掉"。

Extract 3-5 broad questions that many listeners may care about and that can invite the guest to share methods, judgment, or reusable experience.

## 从互联网搜索提炼的纲领性问题

1. [问题] -> 覆盖人群:[xxx],价值:[xxx]
2. [问题] -> 覆盖人群:[xxx],价值:[xxx]
3. [问题] -> 覆盖人群:[xxx],价值:[xxx]

Step 5: Draft The Outline

Generate a first draft based on the confirmed Part structure, strong extracted questions, and internet-derived broad questions.

Requirements:

• Use 3-4 Parts.
• Each Part should contain 5-7 questions.
• Total question count should normally be 20-22 after merging; 20-25 is acceptable only when the guest/material genuinely needs more breadth.
• Put the transition line under each Part title and before the questions.
• Do not put time estimates next to Part titles.
• Use question numbers as 1., 2., 3..
• If material-backed answer/context hints are useful, place them as a plain blockquote under the question without a label. Only include information found in the provided materials or confirmed research; if there is no material support, leave it blank.
• Question-level setup may be added before a question when it is factual and helps the listener enter the topic. Do not add inferred conclusions or the intended answer as setup.
• Do not add subheadings such as "1-1", "AI实战", "方法论总结", or "纲领性问题".
• 每个问题的根部必须扎在人群共通困境里。 问题的前半句指向"很多人都卡在这里"的普遍处境，后半句才是对嘉宾的具体提问。禁止只问嘉宾个人故事而不交代为什么听众要在乎。
• 当某个具体项目（如"出了一本书"）不是新闻级事件时，不要围绕它组织多道题。 用开放式问题代替：例如不逐题问"出书的过程"，改问"哪个项目印象最深、规模多大、怎么学会这么多不同东西"。
• 不要因为资料里有某个概念/框架就硬塞一个专门的问题。 例如资料里写了"学过非暴力沟通"，不等于要问"非暴力沟通最管用的一招是什么"。如果这个概念真的重要，让嘉宾在自然回答中自己带出来。
• 创业/商业人群的问题层级要高。 不要问"A 和 B 有什么区别"这类认知题。问"一个人怎么从职能岗走到合伙人，中间最关键的是哪几步"、"到了高位之后，有什么事是之前在下面完全看不到的"。

Step 6: Deep Question Audit

Before showing the draft, run a question-by-question audit:

• What does this question really want to ask?
• What does the listener behind this question really want to say?
• "半个问题"检查： 这个问题的前提是不是只存在于主持人的脑子里（因为读了资料），而没看过资料的听众完全进不来？如果是，在前面补一句事实背景，让问题自己站住。
• "跟别人有关吗"检查： 这个问题除了主持人和嘉宾，会不会有第三个听众真的在乎？如果只有嘉宾自己能回答、但跟任何人群没有连接点，这道题就是无效的。
• Can the question stand alone without a host explaining the intended answer?
• Does the question contain the answer, a judgment, or a preset frame in the second half?
• If the question uses loaded terms such as "目标", "效率", "价值感", "主体性", "疗愈", or "具体生活", is the setup clearly grounded in guest materials, the work being discussed, or a real audience pain point? If not, make it more open.
• Is the question something a real listener would care about, or only a bridge the host needs for structure?
• "感受题"检查： 这道题是否在问"感受"、"感觉"、"心情"、"心里有底吗"？如果是，改成问历程（发生了什么）、方法（怎么做的）、机制（为什么会这样）。
• "硬塞材料"检查： 这道题是不是因为资料里出现了某个概念/框架/事件所以才存在？如果删掉这个题、让嘉宾在别的回答中自然带出，大纲会更好吗？
• Does the question invite story, judgment, complexity, or action rather than a yes/no answer?

Step 7: Merge And Reorder

Before showing the final outline, optimize it internally:

• Merge adjacent questions that ask about the same experience.
• Turn minor detail questions into sub-questions inside one larger question.
• Reduce timeline bookkeeping.
• Put concrete stories before method questions.
• Move from personal experience to broader insight.
• Keep broad questions naturally distributed across Parts rather than clustered.
• Make the final 2-3 questions return to the chosen theme.
• Add small factual context before individual questions when the question would otherwise feel abrupt, but remove any context that pre-interprets the guest's answer.
• Part 顺序遵循"普遍专业能力 → 特殊个人经历 → 高位视角"。 不要在听众还没建立"这个嘉宾为什么有资格聊这个"之前就进入最私密的个人故事。
• 禁止连续 3 道题都在挖同一个个人事件。 如果发现一个事件横跨了 3 道题以上，合并或删减。事件是素材，不是结构。

Step 8: Internal Final Check

Run the checklist in references/rules.md internally. Do not output the checklist process.

If any forbidden phrasing or structural issue appears, rewrite before responding.

Final Outline Format

## Part 1: xxxxx

**过渡语:**

xxxxx

1. 问题内容? 子问题内容?

> xxx, xxx, xxx

2. 问题内容?

> xxx, xxx, xxx

Style Notes For Zhou

• Use direct, specific Chinese.
• Avoid generic AI copywriting rhythms and paired contrast patterns such as "不是...而是...".
• Keep the outline useful for a real host reading before recording.
• Do not make the host sound like they are proving they researched the guest.