Brand voice kit

Skill architshahdigital/claude-marketing-skills/skills/brand-voice-kit

Install

npx -y skills add architshahdigital/claude-marketing-skills --skill brand-voice-kit

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Define a brand's voice and turn it into a reusable rule set that keeps every piece of AI-generated content on-brand. Use when the user is setting up a brand voice, wants consistency across writers/channels, needs a voice guide, or wants to "make this sound like us." Produces a voice profile (traits, do/don't, lexicon, examples) that can be pasted into any content prompt as guardrails. Triggers on: "brand voice", "tone of voice", "make it sound like us", "voice guide", "brand consistency", "style guide", "on-brand".

SKILL.md

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Brand Voice Kit

A brand voice only works if it's operational — specific enough that a person or a model can apply it without guessing. This skill turns fuzzy adjectives ("professional but friendly") into a concrete rule set you can drop into any content workflow as guardrails.

Fallback: Running in Cloud/Web Environments (e.g., Claude.ai, CoWork)

If you are running in a cloud-based or web-based environment (such as Claude.ai web or CoWork) where local file system or repository access is unavailable:

Ask the user to paste 2-3 examples of writing they like, 1-2 examples they dislike, and their target audience.
Conduct the voice analysis and build the rule set manually in-context.
Output the structured Voice Profile using the templates below.

Workflow

Intake & Material Review:
- Gather sample articles, emails, or posts.
- Define target customer persona and context (e.g., B2B enterprise vs. consumer D2C).
Establish Voice Traits (3–4 traits):
- Define traits as clear spectrums (e.g., Formal to Casual). Specify where on the spectrum the brand sits.
Define Do / Don't Rules:
- Map exact language behaviors, not just adjectives. Specify what to write and what to avoid.
Lexicon & Formatting Rules:
- Document permitted terminology, banned buzzwords, emoji policies, and punctuation quirks.
Provide Before / After Examples:
- Provide 2–3 side-by-side examples showing a generic sentence rewritten to match the brand voice.

Templates & Output Format

Ensure the brand voice profile is generated in a clean, drop-in format:

1. Brand Voice Profile

🏷️ Voice Traits & Spectrums

Trait 1: [Name, e.g. Conversational] — Warm, personal, direct to consumer. Formal ―――—●― Casual
Trait 2: [Name, e.g. High Information] — Stat-driven, direct, educational. Speculative ―――——● High-Proof

📝 Rules Matrix

Do	Don't
Write short, active sentences.	Corporate hedging (e.g., "we strive to").
Address the reader as "you" directly.	Third-person distance (e.g., "users should").
Use concrete examples and exact stats.	Buzzword stacking (e.g., "synergy", "disruptive").

📖 Lexicon & Guidelines

Approved Terms: [term1], [term2], [term3]
Banned Buzzwords: [word1], [word2], [word3]
Emoji/Formatting Policy: E.g., Maximum 1 emoji per paragraph, no emojis in headers.

🔄 Voice Refinement Examples

- [Generic: Our platform assists businesses in optimizing their social campaigns for enhanced user engagement.]
+ [On-Brand: We build tools that make your ads stand out so you get more clicks and sales.]

[!TIP] The One-Line North Star: Create a single, memorable sentence that sums up the voice (e.g., "Write like an experienced colleague explaining a concept over coffee.") so writers can quickly QA their drafts.