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Ecommerce listing optimizer

Skill architshahdigital/claude-marketing-skills/skills/ecommerce-listing-optimizer

🧠 Original Claude Agent Skills for AI-native digital marketing — GEO/AEO, paid ads, SEO, and content systems. Built by Archit Shah. All rights reserved.

Install
npx -y skills add architshahdigital/claude-marketing-skills --skill ecommerce-listing-optimizer

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What its author says it does

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Optimize a product listing for conversion and search visibility on Amazon or Shopify — title, bullets, description, A+ / enhanced content, keywords, and image direction. Use when the user is launching a product, has a listing that isn't converting, needs keyword- rich copy, or wants an A+ content plan. Produces rewritten listing copy plus an image shot list. Triggers on: "product listing", "Amazon listing", "A+ content", "Shopify product page", "listing optimization", "product copy", "why isn't my product selling".

SKILL.md

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E-commerce Listing Optimizer

A product page has one job: convert a scanning shopper into a buyer while staying findable in search. This skill rewrites a listing so it ranks for the right terms and answers the buyer's real questions before they bounce.

Fallback: Running in Cloud/Web Environments (e.g., Claude.ai, CoWork)

If you are running in a cloud-based or web-based environment (such as Claude.ai web or CoWork) where local file system or repository access is unavailable:

  1. Ask the user to paste their existing product listing, product specifications, list of keywords, and target platform (Amazon/Shopify) directly in the chat.
  2. Conduct the search/SEO keyword mapping, listing optimization, and copy creation manually in-context.
  3. Output the optimized title, bullets, A+ layout, and image shot list using the templates below.

Workflow

  1. Product Intake & Keyword Mapping:

    • Gather product details, materials, specs, unique selling propositions (USPs), and target keywords.
    • Establish the target search volume map (Primary keyword vs. 5–10 secondary search terms).

  2. Optimize Title:

    • Frontload the brand name, core product category, and the single most important feature or benefit.

  3. Optimize Key Bullet Points (Benefit-First):

    • Write 5 comprehensive, benefit-first bullet points. Structure: Outcome/Benefit (in bold/brackets) → Feature/Spec that makes it happen.

  4. Optimize Description & A+ Content Layout:

    • Design the visual story block outline, separating content into modules (Hero banner, USP grids, comparison tables).

  5. Create Image Shot List:

    • Detail a 6-7 image storyboard with visual directions, dimensions, and the primary message each image must convey.

Templates & Output Format

Ensure the output is clean and structured for easy platform loading:

1. Optimized Listing Copy

🏷️ Product Title

Format: [Brand Name] [Primary Keyword] – [Main Attribute/USP] – [Pack Size/Dimensions] – [Model/Color] (Keep under 150-200 characters based on platform limits).

  • Optimized Copy: Insert high-converting title draft here
  • Target Keywords Utilized: [keyword1], [keyword2]

📝 Key Features (Bullets)

Generate 5 benefit-first bullets using this exact layout:

  • 🚀 [OUTCOME/BENEFIT IN ALL CAPS] – Action-oriented description of the feature and how it resolves a specific customer pain point. (Weave in secondary keywords).
  • 🛡️ [DURABILITY & ASSURANCE] – Details on materials, warranty, or quality metrics.
  • 🧩 [COMPATIBILITY & SPECIFICATIONS] – Dimensions, compatibility limits, or what is in the box.

2. A+ Content Layout & Image Shot List

Image #Shot TypeVisual DescriptionOverlay Text & CalloutCore Message / Goal
1Main CoverClean product against a pure white background.None (compliance rules)Show the physical product.
2InfographicHighlighting product dimensions or specs."Perfect fit for..."Address compatibility questions.
3LifestyleProduct in active use in its natural environment."Enjoy X without the Y"Drive emotional desire.
4ComparisonMatrix comparing the product vs. generic models."Why choose [Brand]?"Handle competitive objections.

[!WARNING] Ensure all product claims (e.g. "lasts 10 hours", "made of 100% titanium") are verified. Mark any claims requiring user confirmation with a warning flag (⚠️).

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