Copywriting
Conversion copywriting formulas, headline templates, email copy patterns, landing page structures, CTA optimization, and writing style extraction. Use for high-converting copy, headlines, email campaigns, landing pages, social posts, product copy, CTA variants, or applying custom writing styles from an assets/writing-styles directory.From its SKILL.md
npx -y skills add vanducng/skills --skill copywritingAssembled from the repository path, not quoted from the project. Check it against their README if it does not work.
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- reads credentialsReads from 1 credential source: `GEMINI_API_KEY`.
- 5 stars5 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.
- runs commandsInstructs the agent to run 2 commands, including `python3 <copywriting-skill-dir>/scripts/extract-writing-styles.py --list` and 1 more.
What its file declares
Copied from the file, not written here
The file declares its own license as MIT. That is the author’s claim about this one file, and it is not the same thing as the license GitHub reports for the repository, which is listed with the other numbers below.
SKILL.md
4.2 KB, 930 tokens by cl100k_base, as published. Nobody here has run it
Copywriting
Formulas, templates, patterns, and writing styles for high-converting copy.
When to Use
- Writing headlines/subject lines, landing page copy, email campaigns
- Social posts, product descriptions, CTA optimization, A/B variations
- Applying custom writing styles from user documents
Writing Styles
Load: references/*.md | Optional project catalog: assets/writing-styles/
Extract styles from multi-format files:
python3 <copywriting-skill-dir>/scripts/extract-writing-styles.py --list # List files
python3 <copywriting-skill-dir>/scripts/extract-writing-styles.py --style <name> # Extract style
Set COPYWRITING_STYLES_DIR=/path/to/writing-styles to override discovery.
Formats: .md .txt .pdf .docx .xlsx .pptx .jpg .png .mp4 (docs/media need GEMINI_API_KEY)
Copy Formulas
Load: references/copy-formulas.md
| Formula | Structure | Best For |
|---|---|---|
| AIDA | Attention → Interest → Desire → Action | Landing pages, ads |
| PAS | Problem → Agitate → Solution | Email, sales pages |
| BAB | Before → After → Bridge | Testimonials, case studies |
| 4Ps | Promise → Picture → Proof → Push | Long-form sales |
| 4Us | Urgent + Unique + Useful + Ultra-specific | Headlines |
| FAB | Feature → Advantage → Benefit | Product descriptions |
Headlines
Load: references/headline-templates.md
Patterns: "How to [X] without [Y]" • "[Number] ways to [benefit]" • "The secret to [outcome]" • "Why [belief] is wrong"
Email Copy
Load: references/email-copy.md
Subject lines: Curiosity gap • Benefit-driven • Question • Urgency
Landing Pages & CTAs
Load: references/landing-page-copy.md | references/cta-patterns.md
Hero: Headline (promise) → Subheadline (how) → CTA (action) → Social proof CTAs: "Start [verb]ing" • "Get [benefit]" • "Yes, I want [benefit]"
Workflows
| Workflow | Purpose | Use When |
|---|---|---|
references/workflow-cro.md | CRO optimization (25 principles) + plan creation workflow | Conversion optimization & CRO plan requests |
references/workflow-enhance.md | Copy enhancement | Improving existing copy |
references/workflow-fast.md | Quick copy generation | Simple, time-sensitive requests |
references/workflow-good.md | Quality copy with research | High-stakes content |
References
| File | Purpose |
|---|---|
references/writing-styles.md | 30 writing styles quick reference |
references/copy-formulas.md | AIDA, PAS, BAB, 4Ps, FAB formulas |
references/headline-templates.md | Headline patterns & templates |
references/email-copy.md | Email copy patterns |
references/landing-page-copy.md | Landing page structure |
references/cta-patterns.md | CTA optimization |
references/power-words.md | Power words by emotion |
references/social-media-copy.md | Platform-specific copy |
scripts/extract-writing-styles.py | Extract styles from multi-format files |
templates/copy-brief.md | Creative brief template |
Related Skills
Use vd:opendesign for rendered landing pages, email mockups, and visual artifacts.
Use vd:marketing-design for brand assets and social images.
Use vd:devlog for build-in-public engineering posts.
Best Practices
- Lead with benefit, not feature | 2. One CTA per piece
- Specificity > vague claims | 4. Read aloud - if awkward, rewrite
- Test headlines first | 6. Match copy to awareness level
Outputs
Write copy into the current project's natural artifact location. If no convention
exists, use artifacts/copywriting/<slug>.md and include the brief, selected
formula, final copy, and optional variants.
What ships with it: 14 files
53.0 KB alongside SKILL.md, 1 of them executable
references/
- copy-formulas.md3.7 KB
- cta-patterns.md2.7 KB
- email-copy.md3.2 KB
- headline-templates.md3.2 KB
- landing-page-copy.md4.1 KB
- power-words.md3.9 KB
- social-media-copy.md3.5 KB
- workflow-cro.md4.0 KB
- workflow-enhance.md1.1 KB
- workflow-fast.md760 B
- workflow-good.md1.4 KB
- writing-styles.md5.9 KB
scripts/
- extract-writing-styles.pyruns14.9 KB
templates/
- copy-brief.md630 B
Gives 0 of the 12 instructions most product growth skills give in 930 tokens
Counted across 694 of the 879 authors here whose files we hold, read 2026-09-06
- Check for product marketing context firstin 49 of 694, across 20 files
- Validate the why before building featuresin 18 of 694, across 4 files
- Respond to every comment in real-timein 17 of 694, across 6 files
- Structure launch marketing across three channel typesin 16 of 694, across 4 files
- Recruit early users one-on-onein 13 of 694, across 2 files
- Ask one question at a timein 13 of 694
- Rank features using ICE scoringin 12 of 694, across 3 files
- Identify primary conversion goalin 11 of 694, across 3 files
- Identify traffic contextin 11 of 694, across 3 files
- Evaluate headline effectivenessin 11 of 694, across 3 files
- Check visual hierarchy and scannabilityin 11 of 694, across 3 files
- Run product diagnosticsin 11 of 694, across 3 files
Said here and by no other author read
- Use one CTA per piece
- Read aloud to check for awkwardness
- Test headlines first
- Match copy to awareness level
- Run unslop pass before returning deliverables
Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.