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Landing page generator

Skill tmj-90/gaffer/runner/skills/landing-page-generator

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Install
npx -y skills add tmj-90/gaffer --skill landing-page-generator

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Use when asked to create a landing page, marketing page, homepage, lead-capture page, campaign page, or conversion-optimised web page. Outputs complete Next.js/React (TSX) + Tailwind CSS components with proven copy frameworks (PAS/AIDA/BAB), SEO meta tags, and Core Web Vitals targets. Triggers on "create a landing page", "marketing page", "homepage", "lead gen page", or "conversion page".

SKILL.md

3.7 KB, 810 tokens by cl100k_base, as published. Nobody here has run it

Generate high-converting landing pages

Not lorem ipsum — actual copy and structure that converts. Output complete, ready-to-ship TSX components with Tailwind.

Performance targets: LCP ≤ 2.5s · CLS < 0.1 · INP < 200ms

Copy frameworks

Pick one per page — don't mix:

FrameworkStructureBest for
PASProblem → Agitate → SolutionPain-aware traffic; problem-first messaging
AIDAAttention → Interest → Desire → ActionCold traffic; brand-new product
BABBefore → After → BridgeTransformation products; outcome-led

Section blueprint (in order)

  1. Hero — headline (value prop in ≤ 10 words) + subheadline (1 sentence expanding on the outcome) + primary CTA + social proof signal (count or logo strip).
  2. Problem / Pain — articulate the cost of the status quo in the user's own language.
  3. Solution / Features — 3–6 benefits (not feature names); each benefit has a one-line explanation.
  4. Social proof — testimonials with name, role, company; star ratings if applicable; logos.
  5. Pricing (if applicable) — 2–4 tiers; highlight the recommended one; FAQ accordion.
  6. FAQ — answer the 5 objections that would stop a user converting; include FAQ schema markup.
  7. Footer CTA — repeat the primary CTA; reduced friction (email-only, not full form).

Steps

  1. Gather inputs. Before writing: product name, tagline, primary audience, key pain point, main benefit, primary CTA label, design style (pick one: minimal light / editorial dark / neo-brutalist / SaaS clean). Ask for missing fields — one question at a time.
  2. Choose copy framework. Based on traffic source and audience awareness level.
  3. Write copy first, structure second. Headline variants: write 5, pick the clearest (not the cleverest). Subheadline must state the outcome, not the mechanism.
  4. Build sections in order. Hero → social proof → problem → solution → pricing → FAQ → footer CTA. Each section is a standalone TSX component.
  5. SEO meta. Title tag (≤ 60 chars), meta description (≤ 160 chars), OG tags, canonical.
  6. Performance. Hero image: loading="eager" fetchpriority="high". Everything below the fold: loading="lazy". Fonts: font-display: swap; preload only the critical weight.
  7. Verify. Type-check (tsc --noEmit); Lighthouse score on desktop; confirm LCP < 1s; record evidence.

Build / Test

  • tsc --noEmit — zero type errors.
  • Lighthouse desktop: Performance ≥ 90, Accessibility ≥ 90, Best Practices ≥ 90.
  • Validate structured data with Google Rich Results Test (FAQ schema).

Review checklist

  • Headline states outcome — not the product name or a feature.
  • CTA above the fold — visible without scrolling on 1440px viewport.
  • Social proof specific — names, roles, companies (not generic "thousands of customers").
  • Mobile layout tested — 375px and 768px viewports; no overflow.
  • Hero image performanceeager/high priority; next-gen format (AVIF/WebP).
  • No lorem ipsum — every placeholder replaced with real or clearly marked copy.

References

references/copy-frameworks.md — PAS/AIDA/BAB templates with fill-in-the-blank examples.

Gives 0 of the 12 instructions most css styling skills give in 810 tokens

Counted across 586 of the 596 authors here whose files we hold, read 2026-08-06

  • avoid excessive centered layoutsin 55 of 586, across 12 files
  • bundle code into single HTML filein 54 of 586, across 14 files
  • Respect prefers-reduced-motion user settingsin 52 of 586, across 35 files
  • avoid purple gradientsin 51 of 586, across 11 files
  • avoid uniform rounded cornersin 51 of 586, across 11 files
  • avoid Inter fontin 51 of 586, across 11 files
  • edit generated files to develop artifactin 50 of 586, across 10 files
  • animate only transform and opacity propertiesin 43 of 586
  • Make touch targets at least 44x44 pixelsin 41 of 586, across 15 files
  • Ensure minimum color contrast of 4.5:1in 39 of 586, across 10 files
  • use tailwind cssin 39 of 586, across 24 files
  • Use SVG icons instead of emojisin 38 of 586, across 11 files

Said here and by no other author read

  • ask for missing inputs one question at a time
  • choose a single copy framework per page
  • write five headline variants and pick the clearest
  • build each section as a standalone TSX component
  • include SEO meta tags and OG tags
  • optimize images with explicit loading and fetchpriority attributes

Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.

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