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Brand voice

Skill spideynolove/claude-code-in-action/00-materials/claude-howto/03-skills/brand-voice

Ensure all communication matches brand voice and tone guidelines. Use when creating marketing copy, customer communications, public-facing content, or when users mention brand voice, tone, or writing style.From its SKILL.md

Install
npx -y skills add spideynolove/claude-code-in-action --skill brand-voice

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

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SKILL.md

2.1 KB, 472 tokens by cl100k_base, as published. Nobody here has run it

Brand Voice Skill

Overview

This skill ensures all communications maintain consistent brand voice, tone, and messaging.

Brand Identity

Mission

Help teams automate their development workflows with AI

Values

  • Simplicity: Make complex things simple
  • Reliability: Rock-solid execution
  • Empowerment: Enable human creativity

Tone of Voice

  • Friendly but professional - approachable without being casual
  • Clear and concise - avoid jargon, explain technical concepts simply
  • Confident - we know what we're doing
  • Empathetic - understand user needs and pain points

Writing Guidelines

Do's ✅

  • Use "you" when addressing readers
  • Use active voice: "Claude generates reports" not "Reports are generated by Claude"
  • Start with value proposition
  • Use concrete examples
  • Keep sentences under 20 words
  • Use lists for clarity
  • Include calls-to-action

Don'ts ❌

  • Don't use corporate jargon
  • Don't patronize or oversimplify
  • Don't use "we believe" or "we think"
  • Don't use ALL CAPS except for emphasis
  • Don't create walls of text
  • Don't assume technical knowledge

Vocabulary

✅ Preferred Terms

  • Claude (not "the Claude AI")
  • Code generation (not "auto-coding")
  • Agent (not "bot")
  • Streamline (not "revolutionize")
  • Integrate (not "synergize")

❌ Avoid Terms

  • "Cutting-edge" (overused)
  • "Game-changer" (vague)
  • "Leverage" (corporate-speak)
  • "Utilize" (use "use")
  • "Paradigm shift" (unclear)

Examples

✅ Good Example

"Claude automates your code review process. Instead of manually checking each PR, Claude reviews security, performance, and quality—saving your team hours every week."

Why it works: Clear value, specific benefits, action-oriented

❌ Bad Example

"Claude leverages cutting-edge AI to provide comprehensive software development solutions."

Why it doesn't work: Vague, corporate jargon, no specific value

What ships with it: 3 files

865 B alongside SKILL.md

templates/

Gives 1 of the 12 instructions most marketing audience skills give in 472 tokens

Counted across 690 of the 894 authors here whose files we hold, read 2026-08-07

  • Apply Poppins font to headingsin 41 of 690, across 6 files
  • Apply Lora font to body textin 41 of 690, across 6 files
  • Use Arial fallback for headingsin 39 of 690, across 4 files
  • Use Georgia fallback for body textin 39 of 690, across 4 files
  • Maintain text hierarchy and formattingin 39 of 690, across 4 files
  • Use accent colors for non-text shapesin 38 of 690, across 3 files
  • Use RGB values for precise color matchingin 38 of 690, across 3 files
  • Use brand colors for primary text and backgroundsin 36 of 690, across 1 file
  • Read product marketing context file before asking questions, starting, or auditingin 35 of 690, across 23 files
  • Use active voice instead of passive voicehere, and in 26 of 690, across 10 files
  • Implement or generate appropriate JSON-LD structured datain 24 of 690, across 17 files
  • Prioritize clarity over clevernessin 22 of 690, across 8 files

Said here and by no other author read

  • use concrete examples
  • keep sentences under 20 words
  • use lists for clarity

Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.

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