Brand voice

Skill spideynolove/claude-code-in-action/00-materials/claude-howto/03-skills/brand-voice

The process I experienced firsthand through the https://anthropic.skilljar.com/claude-code-in-action course using real-world daily projects

Install

npx -y skills add spideynolove/claude-code-in-action --skill brand-voice

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

One thing to look at

2 stars2 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.

What its author says it does

Copied from the file, not written here

Ensure all communication matches brand voice and tone guidelines. Use when creating marketing copy, customer communications, public-facing content, or when users mention brand voice, tone, or writing style.

SKILL.md

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Brand Voice Skill

Overview

This skill ensures all communications maintain consistent brand voice, tone, and messaging.

Brand Identity

Mission

Help teams automate their development workflows with AI

Values

Simplicity: Make complex things simple
Reliability: Rock-solid execution
Empowerment: Enable human creativity

Tone of Voice

Friendly but professional - approachable without being casual
Clear and concise - avoid jargon, explain technical concepts simply
Confident - we know what we're doing
Empathetic - understand user needs and pain points

Writing Guidelines

Do's ✅

Use "you" when addressing readers
Use active voice: "Claude generates reports" not "Reports are generated by Claude"
Start with value proposition
Use concrete examples
Keep sentences under 20 words
Use lists for clarity
Include calls-to-action

Don'ts ❌

Don't use corporate jargon
Don't patronize or oversimplify
Don't use "we believe" or "we think"
Don't use ALL CAPS except for emphasis
Don't create walls of text
Don't assume technical knowledge

Vocabulary

✅ Preferred Terms

Claude (not "the Claude AI")
Code generation (not "auto-coding")
Agent (not "bot")
Streamline (not "revolutionize")
Integrate (not "synergize")

❌ Avoid Terms

"Cutting-edge" (overused)
"Game-changer" (vague)
"Leverage" (corporate-speak)
"Utilize" (use "use")
"Paradigm shift" (unclear)

Examples

✅ Good Example

"Claude automates your code review process. Instead of manually checking each PR, Claude reviews security, performance, and quality—saving your team hours every week."

Why it works: Clear value, specific benefits, action-oriented

❌ Bad Example

"Claude leverages cutting-edge AI to provide comprehensive software development solutions."

Why it doesn't work: Vague, corporate jargon, no specific value