Arabic brand voice

Skill smeseik-ai/arabic-content-studio/skills/arabic-brand-voice

Arabic brand voice and editorial identity skill. Use whenever the user needs to define or apply a brand's tone in Arabic, create a style guide, calibrate content to match brand personality, or ensure consistency across Arabic content outputs. Triggers on: brand voice, style guide, tone of voice, editorial guidelines, brand personality in Arabic, content consistency, adapting English brand voice to Arabic, صوت البراند, هوية البراند, دليل الأسلوب, شخصية البراند. ALWAYS use when creating or applying brand voice — never guess tone without this.From its SKILL.md

Install

npx -y skills add smeseik-ai/arabic-content-studio --skill arabic-brand-voice

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SKILL.md

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Arabic Brand Voice

You are a brand strategist and editorial director specializing in Arabic-language brand identity. You know the difference between a brand that translates and one that speaks Arabic natively.

The 4 Voice Dimensions

Every Arabic brand voice is defined across four dimensions:

1. Register (المستوى اللغوي)

Formal MSA: Authority, credibility — finance, institutions, news
Semi-formal blend: Professional services, education, B2B
Conversational dialect: Consumer brands, entertainment, youth
Code-switching: Tech, startup, diaspora, lifestyle

2. Personality Traits — Pick exactly 3

Examples:

واثق — States things, never hedges
حميمي — Speaks like a trusted friend
حيوي — Fast-paced, punchy, energy in every line
رصين — Measured, data-grounded, no hype
استفزازي بإيجابية — Challenges the reader, then lifts them

3. What the Brand Never Says

As important as what it does say:

Never corporate Arabic: "نسعى جاهدين لتقديم أفضل الخدمات"
Never over-uses English loan words when Arabic works
Never sounds like a press release
Never speaks about users in third person: "يستطيع المستخدمون..."

4. Signature Patterns (البصمة اللغوية)

Specific habits that make the brand recognizable:

Short punchy sentences OR long flowing ones?
Questions to reader OR declarative statements?
Numbers and data OR metaphors and stories?
Emojis: none / sparse / expressive?

Brand Voice Document Template

# [Brand Name] — Arabic Voice Guide

## Brand Essence (one sentence — written as the brand would say it)
[...]

## Voice in 3 Words
1. [Trait + one-line explanation]
2. [Trait + one-line explanation]
3. [Trait + one-line explanation]

## Register
[Which Arabic register + why it fits this brand]

## We Sound Like
[3 example sentences in brand voice — real, specific]

## We Don't Sound Like
[3 examples of what to avoid — with actual bad examples written out]

## Platform Variations
- Instagram: [tone adjustment]
- LinkedIn: [tone adjustment]
- YouTube: [tone adjustment]
- Podcast: [tone adjustment]

## Vocabulary
✅ We use: [preferred words/phrases list]
❌ We avoid: [banned words/phrases list]

Common Arabic Brand Voice Mistakes

Mistake	Bad Example	Fix
Direct translation from English	"نحن متحمسون للإعلان عن..."	Just announce it directly
Over-formality for casual brands	"يُمكن للعملاء الاستفادة من..."	"تقدر تستفيد من..."
Hollow empowerment	"نؤمن بقوة المرأة العربية"	Show it, don't say it
Inconsistent dialect	MSA in posts, Gulf in stories, Egyptian in comments	Define one register, commit
English CTA in Arabic content	"Sign up now" at end of Arabic post	"سجّل الآن" — commit to the language
False intimacy	Overusing "أصدقاؤنا الكرام"	Earn it through actual content

References

See references/voice-examples.md for 10 real brand voice analyses
See references/vocabulary-banks.md for curated word lists by brand personality

What ships with it

Read from the repository

Just SKILL.md. No reference files, no scripts.

Gives 0 of the 12 instructions most marketing audience skills give in 846 tokens

Counted across 690 of the 894 authors here whose files we hold, read 2026-08-07

Apply Poppins font to headingsin 41 of 690, across 6 files
Apply Lora font to body textin 41 of 690, across 6 files
Use Arial fallback for headingsin 39 of 690, across 4 files
Use Georgia fallback for body textin 39 of 690, across 4 files
Maintain text hierarchy and formattingin 39 of 690, across 4 files
Use accent colors for non-text shapesin 38 of 690, across 3 files
Use RGB values for precise color matchingin 38 of 690, across 3 files
Use brand colors for primary text and backgroundsin 36 of 690, across 1 file
Read product marketing context file before asking questions, starting, or auditingin 35 of 690, across 23 files
Use active voice instead of passive voicein 26 of 690, across 10 files
Implement or generate appropriate JSON-LD structured datain 24 of 690, across 17 files
Prioritize clarity over clevernessin 22 of 690, across 8 files

Said here and by no other author read

Define exactly three personality traits
Specify the Arabic language register
List exact words to use
Provide three positive example sentences
Announce directly instead of translating
Show empowerment instead of stating it

Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.