Hebrew content creator
The definitive Hebrew content skill for AI agents. Write Israeli Hebrew that sounds native — not Academy Hebrew, not translated English. Covers all registers (casual to formal), audience segments (secular, traditional, religious, Haredi, Russian-speaking, Arab-Israeli, Anglo), platform strategies (Instagram-first Israel, LinkedIn for tech, TikTok for Gen Z), Israeli SEO (low competition goldmine), email marketing (Israeli anti-spam law), ad copy, UI/UX, Hebrish patterns, IDF slang, holiday calendar, and cultural intelligence. Use when writing ANY Hebrew content, translating to Hebrew, localizing for Israel, creating Hebrew social posts, Hebrew SEO, or when user mentions עברית, בעברית, ישראלי, תרגם, סושיאל, תוכן, שיווק.From its SKILL.md
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Hebrew Content Creator v2
תכתוב עברית כמו ישראלי. לא כמו ספר לימוד, לא כמו Google Translate, לא כמו טופס ממשלתי.
Israeli Hebrew is its own beast. It's not the Hebrew of the Bible. It's not Academy Hebrew. It's a living language shaped by the army, immigration waves, tech culture, and a national personality that values directness over politeness. This skill teaches AI models how Israelis actually write — with all the slang, shortcuts, Hebrish, and cultural DNA that makes content feel real.
Core Philosophy
ISRAELI > ACADEMY. Write how 9 million people actually speak, not how the Academy prescribes.
תכל'ס > DIPLOMATIC. Israelis respect directness. Get to the point.
AUTHENTIC > POLISHED. A post that sounds like a real person beats a perfect one that sounds like a textbook.
CULTURE > LANGUAGE. Understanding Israel matters more than perfect grammar.
SEGMENT > GENERALIZE. Secular Tel Aviv ≠ Religious Bnei Brak ≠ Startup Herzliya ≠ Haifa students.
When to Activate
- Writing any content in Hebrew (social, blog, email, ads, product, UI)
- Translating/localizing content for Israeli market
- Creating Hebrew SEO content
- Writing Hebrew UI/UX copy
- Marketing to Israeli audience segments
- User says: עברית, בעברית, תרגם, ישראלי, תוכן, סושיאל, שיווק
When NOT to Use
- Legal contracts in Hebrew (requires legal specialist)
- Academic papers (different register — use academic Hebrew conventions)
- Ultra-orthodox (Haredi) publications (different norms — consult community expert)
- Religious texts / Torah commentary (specialized domain)
1. Hebrew Registers — The Full Spectrum
Hebrew doesn't have dialects like Arabic — but it has registers that feel like different languages.
| Register | Where Used | Sounds Like | Example |
|---|---|---|---|
| Street (רחוב) | WhatsApp, TikTok, friends | How you talk with חבר'ה | "אחי, זה פשוט חולה. לך על זה." |
| Casual (דיבורית) | Instagram, Twitter, podcasts | How you'd explain to a smart friend | "הכלי הזה חסך לי 3 שעות בשבוע. שווה." |
| Semiformal (תקנית-לייט) | Blog, LinkedIn, newsletters | Professional Israeli — human, not stiff | "גילינו שהגישה הזו מכפילה את ההמרות." |
| Formal (תקנית) | Corporate site, T&C, press | News anchor / government | "החברה הודיעה על השקת מוצר חדש." |
| Academy (אקדמית) | Never in marketing | Textbook | "הנך מוזמן/ת להשתתף בסקר." |
Rule of thumb:
WhatsApp → TikTok → Instagram Stories → Twitter/X → Instagram Feed → Blog → LinkedIn → Email → Landing Page → Corporate → Legal
<---- רחוב תקנית ---->
The sweet spot for most marketing: Casual to Semiformal. Never Academy.
Words That Reveal Register
| Academy (don't use) | Israeli (use) | Why |
|---|---|---|
| אנו | אנחנו | "אנו" = government forms |
| הינך | אתה/את | "הינך" = bank letter from 1995 |
| לפיכך | אז / לכן | Sounds like a legal clause |
| מאידך | מצד שני | Nobody says "מאידך" in real life |
| ברם | אבל | Archaic. Will confuse readers. |
| עוד יצוין כי | חשוב לדעת ש | Bureaucratic |
| להוות | להיות | Government Hebrew |
| באשר ל | לגבי | Simpler = better |
| בהתאם ל | לפי | Everyone says "לפי" |
| ננקוט | ניקח | Robotic |
2. Audience Segments — Israel Is Not Monolithic
The 7 Audience Segments
| Segment | Size | Language Style | Platforms | What Resonates |
|---|---|---|---|---|
| Secular Tel Aviv | ~1.5M | Hebrish, casual, progressive | Instagram, TikTok | Design, lifestyle, tech, global trends |
| Startup/Tech | ~500K | English-heavy, professional | LinkedIn, Twitter/X | Metrics, growth, funding, innovation |
| Suburban mainstream | ~3M | Simple Hebrew, family-oriented | Facebook, Instagram | Family, value-for-money, practical tips |
| Traditional (מסורתי) | ~1.5M | Hebrew, some religious refs OK | Facebook, Instagram | Family values, holidays, community |
| Religious (דתי-לאומי) | ~800K | Formal-leaning, values-driven | Facebook, WhatsApp groups | Community, values, education, Israel |
| Russian-speaking | ~1M | Russian + Hebrew mix | Telegram, Odnoklassniki, VK | Direct, pragmatic, value-oriented |
| Arab-Israeli | ~2M | Arabic + Hebrew mix | Facebook, Instagram, TikTok | Bilingual content, local relevance |
Segment × Tone Matrix
| Segment | Humor Style | Formality | Emoji Use | English Mix |
|---|---|---|---|---|
| Secular TLV | Sarcastic, self-deprecating | Very casual | Heavy 🤷♂️😂 | Heavy (Hebrish) |
| Startup/Tech | Dry, data-driven | Semiformal | Moderate | Very heavy |
| Suburban | Warm, relatable | Casual | Moderate | Light |
| Traditional | Respectful, family-oriented | Semiformal | Light | Light |
| Religious | Clean, values-based | Semiformal-formal | Minimal | Minimal |
| Russian-speaking | Direct, pragmatic | Casual-semiformal | Minimal | Moderate (+ Russian) |
| Arab-Israeli | Depends on context | Varies | Varies | Hebrew + Arabic mix |
3. Platform Strategy — Israel Specifics
Platform Market Share (Israel 2025-2026)
| Platform | Users (Israel) | Age Skew | Best For |
|---|---|---|---|
| 4.2M | 18-45 | #1 for brands. Stories + Reels dominate. | |
| 6.5M | 30-65+ | Still massive. Groups = goldmine. Older audience. | |
| TikTok | 3M+ | 13-30 | Fastest growing. Hebrew content gap = opportunity. |
| 2.8M | 25-55 | Tech/B2B. Israel = LinkedIn power users. | |
| Twitter/X | 1.5M | 25-50 | Politics, tech, news. Niche but influential. |
| YouTube | 6M+ | All ages | Hebrew video content gap is enormous. |
| 7M+ | All ages | Not social media — but business critical. Groups, catalogs. | |
| Telegram | 2M+ | 25-45 | Tech community, crypto, news channels. |
Instagram (Israel's #1 Brand Platform)
Story strategy:
Monday: Tip/value (text + simple graphic)
Tuesday: Behind-the-scenes
Wednesday: User question / poll
Thursday: Product/service highlight
Friday morning: Light content (pre-Shabbat mood)
Saturday night: Motzei Shabbat engagement post
Sunday: Motivation / fresh start
Reels that work in Israel:
- "X דברים שלמדתי מ-[experience]" — listicle format
- "הטעות שכולם עושים ב-[topic]" — contrarian
- "Day in the life of [role]" — behind-scenes
- תגובה לטרנד + twist ישראלי
- Before/after transformation
Caption structure:
[שורה ראשונה — hook חזק, נראה לפני "עוד"]
[2-4 פסקאות קצרות עם ערך]
[CTA: "שמרו 📌 / שלחו לחבר / כתבו לי בDM"]
.
.
.
#hashtags
Israeli Instagram hashtags:
Broad (5): #ישראל #תלאביב #ירושלים #חיפה #ביזנס
Niche (5-10): #יזמות_ישראלית #סטארטאפ_ניישן #הייטק #שיווק_דיגיטלי
Industry (5): #[your industry specific]
English (5): #startup #marketing #israel #telaviv
Total: 15-25 per post
Facebook (Still Massive — Don't Ignore)
Who's here: 30+, parents, mainstream Israel. NOT just "boomers."
What works:
- Groups > Pages (Israeli Facebook groups are incredibly active)
- Video > image > text
- Local community content
- Deals and promotions (Israelis love a מבצע)
- Controversial questions get highest engagement
Top Israeli Facebook groups by niche:
- Real estate: "נדל"ן" groups (200K+ members each)
- Parenting: "הורים" groups
- Food: "מבשלים" groups
- Tech: "הייטקיסטים" groups
- Local city groups (every city has one)
LinkedIn (Israel = LinkedIn Power Users)
Israel has one of the highest LinkedIn engagement rates globally. Tech ecosystem lives here.
Hebrew LinkedIn rules:
- Semiformal Hebrew, NOT English (unless targeting global)
- Israeli LinkedIn loves: failure stories, honest takes, "what I learned" posts
- Army service (צבא) as story background — unique to Israel, always resonates
- "יצאתי מ-8200 / מאמ"ן / מהיחידה" = instant credibility (but don't fake it)
- Startup failures > startup successes for engagement
Post structure:
[Hook — שורה אחת חזקה]
[סיפור אישי — 3-5 פסקאות קצרות]
[כל פסקה = 1-2 שורות בלבד]
[שורה ריקה בין פסקאות]
[Takeaway ברור — מה למדתי]
[שאלה לקהל]
#הייטק #ניהול #יזמות #סטארטאפ
TikTok (Israel — The Gap)
The opportunity: Hebrew TikTok content quality is LOW. Most Israeli TikTokers do entertainment. Business/educational TikTok in Hebrew = almost empty category.
What works:
- דיבורית only — תקנית = cringe on TikTok
- Israeli humor (self-deprecation, army refs, מזרחי culture)
- Fast editing, no filler
- Hebrew text overlays (bold, large)
- Trending sounds + Israeli twist
Script template:
0-2 sec: "הדבר שלא מספרים לכם על [topic]..." (hook)
3-12 sec: 3 נקודות מהירות (value)
13-15 sec: "עקבו בשביל עוד טיפים 👆" (CTA)
Twitter/X (Israel — Niche but Influential)
- Politics + tech dominate Israeli X
- Hebrew, casual-semiformal
- Hot takes perform well (Israel loves a debate)
- Media people, VCs, founders are the core audience
- Best for personal brand in tech/startup
YouTube (Israel — Massive Untapped)
- Hebrew video content is scarce in most business niches
- "How to" videos in Hebrew rank easily
- Competition is LOW — English content dominates, Hebrew has gaps
- 6M+ users but very few Hebrew business creators
- Shorts (YouTube Shorts) = TikTok-like growth potential
4. Israeli SEO — The Goldmine
Why Hebrew SEO is Special
| Factor | Reality |
|---|---|
| Competition | Extremely low in most niches. Fraction of English. |
| Quality gap | Most Hebrew content is thin, outdated, or translated. |
| Featured snippets | Wide open. Google often has nothing good for Hebrew queries. |
| Voice search | Growing fast. Israelis talk to Google in Hebrew increasingly. |
| Cost per click | $0.20-1.00 average vs $2-10+ in English |
| Domain authority | Small .co.il sites can rank easily |
Hebrew Keyword Research Protocol
For any topic, generate all variants:
1. Standard Hebrew: "שיווק דיגיטלי"
2. Hebrew casual: "שיווק באינטרנט" / "פרסום ברשת"
3. English loan: "דיגיטל מרקטינג"
4. English (searched in Israel): "digital marketing"
5. Mixed: "שיווק digital" / "digital marketing בעברית"
6. Question (formal): "מה זה שיווק דיגיטלי"
7. Question (casual): "איך עושים שיווק דיגיטלי"
8. Long-tail: "שיווק דיגיטלי לעסקים קטנים 2026"
9. Voice search: "תראה לי איך לעשות שיווק דיגיטלי"
10. Comparison: "שיווק דיגיטלי מול שיווק מסורתי"
11. Cost query: "כמה עולה שיווק דיגיטלי"
12. Location: "שיווק דיגיטלי תל אביב" / "שיווק דיגיטלי ירושלים"
Hebrew Blog Template (SEO)
# [כותרת — 50-60 תווים, מילת מפתח בהתחלה]
**מטא:** [120-155 תווים, מילת מפתח + תועלת + CTA]
## מבוא (100-150 מילים)
- פתח עם הבעיה (בשפה שהקורא מזדהה איתה)
- מה ילמד מהמאמר
- מילת מפתח ב-100 המילים הראשונות
## [H2 עם מילת מפתח משנית]
- נקודות תכלסיות
- דוגמאות ישראליות (לא אמריקאיות מתורגמות!)
- מספרים ונתונים מקומיים כשאפשר
## [H2 — צעדים מעשיים]
1. צעד ראשון (ברור, ישים)
2. צעד שני
3. ...
## סיכום
- 3 נקודות עיקריות
- CTA (הרשמה, הורדה, יצירת קשר)
## שאלות נפוצות (FAQ Schema)
**ש: [שאלה כמו שישראלי היה שואל בגוגל]**
ת: [תשובה ב-2-3 משפטים, תכלס]
Israeli Google Behavior
- Israelis search in Hebrew + English mixed — target both
- "מה זה..." and "איך..." are top question prefixes
- Many searches include English brand names in Hebrew text
- Mobile-first (75%+ of Israeli searches are mobile)
- Local intent is high — "...תל אביב" / "...ירושלים" / "...באזור"
5. Hebrish (עברית-אנגלית) — The Israeli Hybrid
Israelis (especially in tech) naturally mix Hebrew and English. This isn't laziness — it's a feature.
When Hebrish Is Correct
| Context | Hebrish Level | Example |
|---|---|---|
| Tech/startup content | Heavy | "עשינו deploy ל-production, הrun הראשון קרס" |
| Marketing to tech audience | Medium | "ה-ROI של הקמפיין עלה ב-40%" |
| General marketing | Light | "מוצר חדש שעושה את הLife קל יותר" |
| Formal/corporate | None | "המוצר החדש מפשט את חייכם" |
| Government/legal | None | Pure Hebrew |
Hebrish Rules
- Use English for concepts without good Hebrew: "startup", "feedback", "deadline"
- Use Hebrew for words that have natural Hebrew: "יתרון" not "אדוונטג׳"
- Hebrew verbs from English roots: "לגגל" (to Google), "לשתף" (to share) — these ARE Hebrew
- Don't transliterate what has Hebrew: "פידבק" is OK, but "קונטנט" — use "תוכן"
- Company/product names stay English: "Apple", "Google", "OpenAI" — never translate
The Hebrish Spectrum
"עשינו AB test ל-landing page וה-conversion rate עלה ב-30%"
= Perfect for tech audience LinkedIn post
"בדקנו שתי גרסאות של דף הנחיתה ושיעור ההמרה עלה ב-30%"
= Same message for broader audience blog post
"הצוות בחן חלופות לעמוד הייעודי ושיעור ההמרות השתפר בשלושים אחוזים"
= Too formal. Nobody writes like this unless forced.
6. Email Marketing (Israel Specifics)
Israeli Anti-Spam Law (חוק הספאם)
Legal requirements (non-negotiable):
- ✅ Explicit opt-in required (can't add people without consent)
- ✅ Unsubscribe link in every email — "הסרה מרשימת התפוצה"
- ✅ Sender business name + address must be visible
- ✅ Clear identification as advertising if commercial
- ❌ Buying email lists is illegal in Israel
- ❌ Pre-checked consent boxes don't count
- 📌 Fine: up to ₪1,000 per recipient per violation
Subject Lines (Hebrew)
| Formula | Example |
|---|---|
| מספר + תועלת | "5 כלים שיחסכו לך 3 שעות כל יום" |
| שאלה ישירה | "עדיין עושה את הטעות הזאת?" |
| תכלס | "תכלס — ככה מכפילים הכנסות" |
| FOMO | "נגמר היום. 50% הנחה." |
| סקרנות | "הדבר שהכי שינה לי את העסק..." |
| אישי | "{שם}, יש לך דקה?" |
Email Greeting by Audience
| Audience | Greeting | Closing |
|---|---|---|
| Tech/casual | "היי {שם}," | "🤙 {שם}" or just "{שם}" |
| Business | "שלום {שם}," | "בברכה, {שם}" |
| Formal | "שלום רב," | "בכבוד רב, {שם}" |
| Young/trendy | "מה קורה {שם}?" | "✌️ {שם}" |
Email Timing (Israel)
| Day | Best Time | Why |
|---|---|---|
| Sunday | 9-11 AM | First workday. Fresh inbox. (Israel's Monday) |
| Tuesday-Wednesday | 10 AM - 1 PM | Peak workweek engagement |
| Thursday | 10-11 AM | Before weekend prep starts |
| Friday | Avoid after 12 PM | Pre-Shabbat. People disconnect. |
| Saturday | Never | Shabbat. Even secular Israelis are offline. |
| Saturday night | 8-10 PM | Motzei Shabbat — people are back. |
7. Ad Copy (Hebrew)
Google Ads
כותרת 1 (30 תווים): [מילת מפתח + תועלת]
כותרת 2 (30 תווים): [USP או הצעה]
כותרת 3 (30 תווים): [CTA]
תיאור (90 תווים): [הרחבה + proof + CTA]
Example (tech product):
כותרת 1: מערכת AI שמנהלת את הצוות שלך
כותרת 2: מוכן בחצי שעה | בלי קוד
כותרת 3: נסו חינם היום
תיאור: 10 סוכני AI על טלגרם. ניהול אוטומטי, דוחות בוקר, מעקב מתחרים. ללא מנוי — תשלום חד פעמי.
Meta/Facebook Ads (Hebrew)
Primary text (casual):
[Hook — שורה שעוצרת את הסקרול]
[בעיה — 1-2 שורות. כאב שהקורא מכיר]
[פתרון — 1-2 שורות. מה אתה מציע]
[Proof — מספר, ציטוט, לוגו]
[CTA + emoji] 👇
Israeli Price Psychology
| Tactic | Why It Works in Israel |
|---|---|
| "בלי מנוי" | Israelis hate subscriptions. "חד פעמי" is magic. |
| ₪ before $ | Always show shekel price for Israeli audience |
| "מבצע" | Israelis love a deal. Even luxury buyers love feeling they got a deal. |
| "30 יום ניסיון חינם" | Risk reversal. Israelis are skeptical shoppers. |
| Comparison to alternatives | "הכלי הזה = ½ מהמחיר של [competitor]" |
8. UI/UX Copy (Hebrew)
The Natural Israeli Version
| English | ❌ Academy | ❌ Translated | ✅ Israeli |
|---|---|---|---|
| Sign up | הירשם | הרשמה | צור חשבון |
| Log in | התחבר | כניסה למערכת | כניסה |
| Get started | התחל | ابدأ | בוא נתחיל |
| Learn more | למד עוד | גלה עוד | ספר לי עוד / פרטים נוספים |
| Buy now | קנה עכשיו | רכוש עתה | לרכישה |
| Add to cart | הוסף לסל | הוסף לעגלה | הוספה לסל |
| Free trial | תקופת ניסיון | ניסוי חינמי | נסו בחינם |
| Contact us | צור קשר | התקשר אלינו | דברו איתנו |
| Go back | חזור | שוב לאחור | חזרה |
| Error | שגיאה | אירעה שגיאה | אופס, משהו השתבש |
| Loading | טוען | אנא המתן | רגע... |
| Success | הצלחה | הפעולה הושלמה | מעולה! ✅ |
| Are you sure? | האם אתה בטוח? | אנא אשר | בטוח? |
| No results | אין תוצאות | לא נמצאו פריטים | לא מצאנו כלום 🤷 |
| Send | שלח | העבר | שליחה |
| Cancel | ביטול | בטל פעולה | ביטול |
| Delete | מחק | הסר | מחיקה |
| Save | שמור | שמירת נתונים | שמירה |
| Share | שתף | שתף עם אחרים | שיתוף |
Microcopy (Error Messages)
| Situation | ❌ Formal | ✅ Israeli |
|---|---|---|
| Wrong password | "הסיסמה שגויה" | "סיסמה לא נכונה. ננסה שוב?" |
| Network error | "אירעה שגיאת תקשורת" | "אופס, אין חיבור. תבדוק אינטרנט?" |
| Form incomplete | "נא למלא את כל שדות החובה" | "חסרים כמה פרטים — " |
| Email invalid | "כתובת הדואר אינה תקינה" | "האימייל נראה לא תקין" |
| Success | "הפעולה בוצעה בהצלחה" | "סבבה! 🎉" or "נשמר!" |
| 404 | "הדף המבוקש לא נמצא" | "הדף לא נמצא. אולי חיפשת משהו אחר?" |
9. IDF Slang & Cultural References
Israeli culture is deeply shaped by mandatory military service. Using army slang (where appropriate) signals authenticity.
Common IDF-Origin Terms Used in Business
| Term | Origin | Meaning in Business | Example |
|---|---|---|---|
| תכלס (tachles) | General slang | Bottom line, practically | "תכלס — מה ה-ROI?" |
| לתחזק (letachzek) | Maintenance | To maintain/manage | "לתחזק את המערכת" |
| בריף (brief) | IDF briefing | Quick update | "תן לי בריף על הפרויקט" |
| דיבריף (debrief) | IDF debriefing | Post-mortem | "נעשה דיבריף אחרי הלאנץ'" |
| סדר יום | IDF schedule | Agenda | "מה סדר היום לישיבה?" |
| מבצע (mivtza) | Military operation | Campaign/sale | "מבצע סוף שנה" |
| גיבוי (gibuy) | Military backup | Support/backup | "יש לנו גיבוי לDB?" |
| כוננות (konanut) | Military readiness | On-call | "מי בכוננות הלילה?" |
| חפ"ש (hafash) | Leave from army | Time off / break | "אני בחפ"ש השבוע" |
| סיירת (sayeret) | Special forces | Elite / top quality | "הצוות סיירת" (elite team) |
When to Use Army References
✅ LinkedIn — "6 דברים שלמדתי כמפקד שעוזרים לי בניהול צוותים" ✅ Personal brand — Army service = credibility in Israeli culture ✅ Startup content — "גישת 8200" = innovation methodology
❌ International audience — Won't understand ❌ Arab-Israeli audience — Potentially alienating ❌ Formal corporate — Keep professional
10. Israeli Calendar — Content Timing
Major Holidays (Content Must Account For)
| Holiday | When | Duration | Content Tone | Business Impact |
|---|---|---|---|---|
| ראש השנה | Sep-Oct | 2 days | Celebratory, renewal | "שנה טובה" campaign. eCommerce peak. |
| יום כיפור | Sep-Oct | 1 day | NO posting. Israel shuts down. | Even non-religious Israelis fast/disconnect. |
| סוכות | Sep-Oct | 7 days | Festive, outdoor | Travel + home decor campaigns |
| חנוכה | Nov-Dec | 8 days | Family, gifts, light | Gift campaigns. "Festival of Deals." |
| פורים | Feb-Mar | 1 day | Humor! Costumes. Fun. | Creative/funny campaigns. Brands go wild. |
| פסח | Mar-Apr | 7 days | Family, freedom, spring | Major cleaning/home campaigns. Food content. |
| יום הזיכרון | Apr-May | 1 day | NO marketing. Sacred. | Brands that post = massive backlash. |
| יום העצמאות | Apr-May | 1 day (after memorial) | Patriotic celebration | Immediately after memorial. BBQ campaigns. |
| שבועות | May-Jun | 1 day | Dairy food, learning | Cheesecake recipes, educational content |
Weekly Rhythm
| Day | Israeli Reality | Content Strategy |
|---|---|---|
| Sunday | First workday (Israel's Monday) | Fresh content, motivation, weekly plans |
| Monday-Wednesday | Peak work days | Business content, tips, how-to |
| Thursday | Last "full" work day | End-of-week summaries, Friday prep |
| Friday morning | Half day, pre-Shabbat | Light content, feel-good, early closing |
| Friday afternoon | Shabbat prep | DO NOT post. People are offline. |
| Saturday | Shabbat | DO NOT post. Even secular Israelis disconnect. |
| Saturday night (מוצ"ש) | Israelis come back online | Engagement peaks. Great for interactive content. |
יום כיפור & יום הזיכרון — The Two Sacred Days
These are non-negotiable:
- יום כיפור: Zero posting. Zero. The entire country shuts down. Even atheists.
- יום הזיכרון: Zero marketing, zero sales, zero "happy" content. Brands that accidentally post = crisis.
- Transition from יום הזיכרון to יום העצמאות: This happens in one evening. Go from mourning to celebration. Don't post celebration too early — wait until the official siren/ceremony ends.
11. Israeli Price & Money Culture
| Pattern | Reality |
|---|---|
| Price transparency | Israelis expect to see the price. Hidden pricing = distrust. |
| Negotiation culture | "כמה ל-10?" — even online, Israelis try to negotiate |
| Shekel first | Show ₪ for Israeli audience. $ = feels foreign. |
| VAT (מע"מ) | Must specify: כולל/לא כולל מע"מ. Legally required in many cases. |
| Installments (תשלומים) | Israelis love "3 תשלומים ללא ריבית" — credit card installments are a national habit |
| "חינם" | Most powerful word in Israeli marketing. Free shipping, free trial, free consultation. |
12. Common Mistakes Matrix
| Mistake | Severity | Fix |
|---|---|---|
| Using ניקוד (vowel marks) in digital content | High | Never. Makes text unreadable online. |
| Academy register in marketing | High | Use casual/semiformal Israeli Hebrew |
| "אנו" instead of "אנחנו" | Medium | Always "אנחנו" |
| "הינך" instead of "אתה" | High | "אתה/את" — always |
| Posting on Shabbat | Medium-High | No posting Friday PM → Saturday PM |
| Marketing on יום כיפור / יום הזיכרון | Critical | ZERO activity. No exceptions. |
| English where Hebrew exists | Medium | "יתרון" not "אדוונטג׳" |
| Translating American idioms | Medium | Find Israeli equivalent or drop |
| Ignoring gender | Medium | Hebrew is gendered — address it |
| Long paragraphs | Medium | 1-2 lines max. Israelis scan. |
| Generic "Middle Eastern" approach | High | Israel is NOT "just another ME country" |
| Same content for all segments | Medium | Secular TLV ≠ Religious ≠ Russian-speaking |
| Formal when audience is casual | High | Match register to audience segment |
| Quotation marks: " " instead of ״ ״ | Low | Use Hebrew gershayim ״ ״ |
| Forgetting anti-spam law requirements | Critical | Legal fine ₪1,000 per recipient |
Output Standards
When creating Hebrew content:
- State register: "Casual (דיבורית)" or "Semiformal (תקנית-לייט)"
- State audience segment: "Secular tech audience" or "Mainstream suburban"
- Never use ניקוד in digital content
- Israeli references — local examples, not translated American ones
- Gender: State approach (masculine default / both forms / neutral phrasing)
- RTL: All output properly right-to-left
- Calendar check: Avoid Shabbat, יום כיפור, יום הזיכרון
- Legal check: Email = anti-spam compliance (unsubscribe, sender info)
- Hebrish level: Appropriate for audience (heavy for tech, light for mainstream)
- Proofread for: סופיות (ם/ן/ך/ף/ץ), גרשיים ״ ״, spacing
References
references/slang-dictionary.md— 60+ Israeli slang terms: IDF origin, tech, social media, Gen Z (updated quarterly)references/segments-deep-dive.md— 7 audience segments with demographics, language, platform priority, what works/fails
כי 9 מיליון ישראלים ראויים לתוכן שנשמע כמוהם — לא כמו ספר לימוד של כיתה ה'.
Contributing: Israeli native speakers — your slang updates, cultural corrections, and segment insights are welcome. Open an issue or PR at github.com/sanada123/openclaw-skills.
What ships with it: 2 files
11.1 KB alongside SKILL.md
references/
- segments-deep-dive.md6.8 KB
- slang-dictionary.md4.3 KB