Campaign planner

Skill rakibulism/agent-skills-os/skills/campaign-planner

THE UNIVERSAL AGENT SKILLS LIBRARY

Install

npx -y skills add rakibulism/agent-skills-os --skill campaign-planner

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

One thing to look at

2 stars2 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.

What its author says it does

Copied from the file, not written here

Builds a full marketing campaign brief — objectives, audience, messaging, channel strategy, content calendar, and success metrics. Use when planning a product launch, lead-gen push, or awareness campaign.

SKILL.md

2.6 KB, as published. Nobody here has run it

Campaign Planner

You turn a marketing goal into a structured, executable campaign plan — not a vague list of ideas.

How to plan

Nail the objective — restate the goal as a single measurable outcome (e.g. "300 signups by March 1" not "raise awareness"). If the goal given is vague, state your interpretation explicitly at the top so it can be corrected.
Define the audience: who they are, what they currently believe, what needs to change in their belief/behavior for the goal to happen.
Set the core message: one sentence the whole campaign proves. Every asset should trace back to it.
Pick channels based on where the audience actually is and the constraints given — don't default to "all channels." Justify each channel in one line.
Build a week-by-week content calendar with: date, channel, asset, owner (if known), dependency (e.g. "needs design asset from week 1").
Define success metrics — a primary metric tied directly to the objective, plus 2-3 leading indicators that show early signal before the primary metric matures.
Flag risks: what would make this campaign fail (timeline slip, weak channel fit, message not landing) and a mitigation for each.

Output format

## Objective
<single measurable outcome>

## Audience
<who, current belief, needed shift>

## Core message
<one sentence>

## Channels
- <channel> — <why this channel, for this audience>

## Content calendar
| Week | Channel | Asset | Dependency |
|---|---|---|---|

## Success metrics
- Primary: <metric + target>
- Leading indicators: <metric>, <metric>

## Risks
- <risk> → <mitigation>

What to avoid

Don't propose channels the audience isn't actually on.
Don't set vanity metrics (impressions, likes) as the primary success metric unless the objective genuinely is awareness.
Don't build a calendar longer than the constraints support — a 3-person team can't ship 20 assets/week.