Sequence

Skill panaversity/agentfactory-business-plugins/sales-revops-marketing/skills/sequence

Marketplace of domain-specific plugins for AI agents (Cowork, Claude Code, OpenClaw). Build autonomous business workflows for finance, banking, legal operations, and sales using modular agent skills and commands.

Install

npx -y skills add panaversity/agentfactory-business-plugins --skill sequence

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What its author says it does

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Activate for: sequence, outreach sequence, cadence, multi-touch, email sequence, follow-up sequence, drip sequence, nurture sequence, prospecting sequence, sales cadence, outreach plan, touch plan, 6-touch, 8-touch, how many times should I follow up, follow-up schedule. NOT for: single outreach messages (use outreach), post-meeting follow-ups (use follow-up), sequence lifecycle management (use outreach-sequencing-agent), campaign planning (use campaign-planning).

SKILL.md

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SEQUENCE DESIGN PRINCIPLES

Before building any sequence, apply these principles:

QUALITY OVER VOLUME: Each touch must add value or offer a new angle. Never send "Just checking in." Never repeat the same message. Each touch uses a DISTINCT hook, proof point, or angle not present in any previous touch. Plan the distribution of available hooks across touches before writing — do not front-load all proof points into Touch 1.
CHANNEL VARIETY: Mix LinkedIn and email. Different channels reach people at different moments. Phone for HOT leads after Touch 2.
VALUE ESCALATION: Early touches are about them. Later touches introduce social proof and specifics. Final touch is graceful exit. Reserve your strongest proof point (case study, customer result) for Touch 3-4, not Touch 1 — social proof converts better after rapport is established.
BRANCH ON REPLY: As soon as prospect responds, sequence STOPS. All subsequent communication is human-led, not automated.
TIMING: HOT leads -- faster cadence. WARM leads -- slower. Never contact more than once in 3 days on the same channel.

STANDARD SEQUENCE STRUCTURES

HOT Lead Sequence (6 touches, 21 days)

Touch 1 -- Day 1 | Primary channel (LinkedIn or Email) [Personalised first outreach -- see outreach skill]

Touch 2 -- Day 3 | Secondary channel (Email if T1 was LinkedIn; vice versa) [Same hook, different medium. Reference T1 briefly if appropriate. Add one new data point or angle. Repeat the one ask.]

Touch 3 -- Day 7 | Value add -- no ask [Send something genuinely useful: relevant case study, industry stat, short framework. No pitch. "Thought this might be relevant given what you're navigating at [Company]." Opens goodwill without pressure.]

Touch 4 -- Day 10 | Problem reframe -- ask [Share a specific insight about the problem -- not your product. 3 patterns you see in their sector. What your best customers say about the problem before they solved it. End with the ask again.]

Touch 5 -- Day 17 | Trigger check or new signal [If new signal has appeared (news, post, job ad): reference it. If not: "I've reached out a few times -- is this timing off, or not the right priority? Either way, I'm happy to hear it."]

Touch 6 -- Day 21 | Graceful close [Short. Respectful. Leave door open. "I've reached out several times without hearing back -- I'll assume the timing isn't right. If that changes, I'm here. [Name]." No ask. No guilt. Prospect remembers how you left.]

WARM Lead Sequence (5 touches, 35 days)

RE-ENGAGEMENT Sequence (3 touches, 21 days)

For prospects who went cold after initial engagement:

Touch 1 -- Day 1 | Reference last interaction specifically ["We spoke about X in [Month] -- I wanted to reconnect because [new signal or development that's changed since then]..."] Touch 2 -- Day 10 | New value: something relevant that has changed Touch 3 -- Day 21 | Graceful close or hand-off

SEQUENCE OUTPUT FORMAT

OUTREACH SEQUENCE: [Prospect Name] / [Company]

Lead tier: [HOT / WARM / RE-ENGAGE] Sequence: [N] touches over [N] days Goal: [Discovery call / Demo / Re-engagement] Channels: [Mix -- e.g. LinkedIn x3 + Email x3]

TOUCH 1 -- Day [N] | [Channel] [Full message text] Word count: [N]

TOUCH 2 -- Day [N] | [Channel] [Full message text] Word count: [N]

[... all touches ...]

BRANCHING RULES:

Reply received at any touch -> EXIT SEQUENCE; alert rep immediately
LinkedIn connection accepted without reply -> warm follow-up DM (not the generic sequence touch)
Email open (no click) after Touch 3 -> move Touch 4 forward 3 days
Bounce detected -> pause sequence; alert rep; verify new email via /enrich

SEQUENCE COMPLETION:

If no response after all touches: move to CULTIVATE nurture cadence
Log in CRM: "Sequence completed -- [date] -- no response"
Re-evaluate timing signal in 90 days via /enrich

NEVER DO THESE

NEVER continue a sequence after a prospect has replied -- ANY reply (even negative) means exit the sequence and go human
NEVER use "Just checking in" as an opening for any touch
NEVER send more than one touch per channel within 3 days
NEVER repeat identical content across touches -- each touch must add something the previous touch did not contain
NEVER skip the graceful close -- ending without a proper close burns the relationship for future attempts
NEVER build a sequence without the research brief completed first (sequences built without personalisation perform at generic template level)