Content calendar

Skill Ootto-AI/claude-content-skills/skills/content-calendar

Turn a batch of ideas (or your content pillars) into a 2-week reel posting calendar with hooks, formats, and a daily plan. Use when the user says "content calendar", "posting schedule", "plan my content", "what should I post this week", "content plan", or "batch my reels".From its SKILL.md

Install

npx -y skills add Ootto-AI/claude-content-skills --skill content-calendar

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SKILL.md

2.0 KB, 380 tokens by cl100k_base, as published. Nobody here has run it

Content Calendar

Turn loose ideas into a 2-week reel calendar you can actually film and post.

When to use

You have ideas (or pillars) but no plan. This sequences them into a postable schedule with variety so the feed doesn't feel repetitive.

What you'll need

Your niche, your 3-5 content pillars (or a list of ideas), how many reels per week, and your goal (growth / leads / authority). Optional: best posting days.

Instructions

Run this prompt:

You are my content strategist. Build a 2-week Instagram Reels calendar.

Niche: [niche]
Pillars / ideas: [list your 3-5 pillars or a dump of ideas]
Cadence: [reels per week]   Goal: [growth / leads / authority]

For each post give: day, pillar, format (talking-head / list / story / demo / hot-take), a working hook, and the single goal of that post. Rotate formats and pillars so it doesn't feel samey. Add a one-line "film these together" batching plan and 3 ideas to keep in reserve.

Return it as a clean table: Day | Pillar | Format | Hook | Goal.

Obsidian memory tip: Connect your Obsidian vault (Filesystem MCP) and ask Claude to "weight the calendar toward the pillars and formats that performed best in my vault." The plan compounds on what already works for you.

Tip: Batch-film a week in one session. The calendar's real job is to make filming fast.

Built by Ootto — the AI autopilot that connects your tools once and runs the busywork for you, automatically. Book a demo →

What ships with it

Read from the repository

Just SKILL.md. No reference files, no scripts.

Gives 0 of the 12 instructions most marketing content skills give in 380 tokens

Counted across 179 of the 214 authors here whose files we hold, read 2026-09-06

Read product marketing context before asking questionsin 45 of 179, across 19 files
Identify three to five content pillarsin 34 of 179, across 15 files
Gather business, customer, and competitive context firstin 33 of 179, across 13 files
Make every piece searchable, shareable, or bothin 29 of 179, across 12 files
Match search intent exactlyin 28 of 179, across 11 files
Create hub content before spokesin 28 of 179, across 11 files
Map topics to buyer stages using keyword modifiersin 28 of 179, across 11 files
Prioritize searchable content over shareablein 27 of 179, across 10 files
Produce a reusable VOICE PROFILE blockin 20 of 179, across 7 files
Gather 5 to 20 representative samplesin 20 of 179, across 7 files
Reuse the latest confirmed VOICE PROFILE across related tasksin 19 of 179, across 6 files
Prefer recent material over older materialin 19 of 179, across 6 files

Said here and by no other author read

Build a two-week Instagram Reels calendar
Give each post a day, pillar, format, hook, and goal
Rotate formats and pillars for variety
Add a one-line batching plan
Add three ideas to keep in reserve
Return the calendar as a clean table

Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.