Strategic storytelling
Shared library of AI agent skills — works across Claude Code, Cursor, Codex, Windsurf, OpenCode, and Google Antigravity via a single universal installer.
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Crafts product narratives using Andy Raskin's strategic narrative structure and Nancy Duarte's presentation frameworks. Use when writing pitches, creating presentations, framing features as stories, or building compelling product narratives.
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SKILL.md
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Strategic Narrative
When This Skill Activates
Claude uses this skill when:
- Writing product pitches
- Creating presentations
- Framing features as stories
- Building product narratives
Core Frameworks
1. Strategic Narrative Structure (Source: Andy Raskin)
Five-Act Structure:
- Old World - How things used to be
- Insight - What changed (why now?)
- New World - What's now possible
- Stakes - Win big or lose
- Your Role - How you help them win
Example:
# Pitch: [Product]
## Act 1: Old World
"For years, teams coordinated through email..."
## Act 2: Insight
"But remote work changed everything. What worked in office doesn't work distributed."
## Act 3: New World
"Now, the best teams coordinate in real-time, asynchronously..."
## Act 4: Stakes
"Companies that figure this out will attract best talent and move faster. Those that don't will lose to competitors."
## Act 5: Your Role
"That's where [Product] comes in. We help teams..."
Action Templates
Template: Product Pitch
# [Product Name]: [Tagline]
## The Old World (Problem)
[How things used to work, pain points]
## The Insight (Why Now)
[What changed that makes this possible/necessary now]
## The New World (Vision)
[What's now possible, the opportunity]
## The Stakes (Urgency)
[Win big or lose - why this matters]
## Our Solution (Product)
[How we help you win in the new world]
## Proof
- [Metric/testimonial]
- [Metric/testimonial]
## Next Steps
[Clear call to action]
Quick Reference
📖 Storytelling Checklist
Structure:
- Old world (relatable problem)
- Insight (why now)
- New world (vision)
- Stakes (urgency)
- Solution (your product)
Delivery:
- Customer is hero (not product)
- Emotional + logical
- Concrete examples
- Clear next steps
Key Quotes
Andy Raskin:
"The best product stories make the customer the hero, not your product."
Nancy Duarte:
"The audience doesn't need to tune themselves to you—you need to tune your message to them."