Weekly report

Skill metrikia-io/metrikia-claude-plugin/skills/weekly-report

Generate a comprehensive weekly ad performance report with MER, ROAS, top campaigns, anomalies, and Diana AI recommendationsFrom its SKILL.md

Install

npx -y skills add metrikia-io/metrikia-claude-plugin --skill weekly-report

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SKILL.md

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Weekly Performance Report

Generate a complete weekly ad performance report for the current tenant.

Process

Fetch current period metrics
- Call get_metrics with last 7 days
- Call compare_performance with comparisonType: "previous_period" for week-over-week trends
Identify top and bottom performers
- Call get_creative_report with sortBy: "roas" and limit: 5 for top creatives
- Call get_creative_report with sortBy: "spend" and limit: 10 for highest spenders
Check for anomalies
- Call get_anomalies to surface any detected issues
Get budget recommendations
- Call get_budget_advice with period: "7d"
Get Diana's strategic take
- Call ask_diana with: "Based on this week's performance, what are the top 3 actions I should take next week?"

Output Format

Present the report in this structure:

Performance Summary

Total Spend | Revenue | Profit
MER | ROAS | CRM ROAS
Week-over-week changes (with trend arrows)

Top 5 Creatives by ROAS

Anomalies Detected

List any anomalies with severity and recommended action

Budget Recommendations

Summarize Diana's reallocation suggestions

Strategic Recommendations

Diana's top 3 actions for next week

Keep the report concise and action-oriented. Use tables for data, bullet points for insights.

Process Flow

digraph weekly_report {
    rankdir=TB;
    "Fetch metrics (7d)" -> "Compare vs previous week";
    "Compare vs previous week" -> "Get top 5 creatives (ROAS)";
    "Get top 5 creatives (ROAS)" -> "Check anomalies";
    "Check anomalies" -> "Get budget advice";
    "Get budget advice" -> "Ask Diana for strategic take";
    "Ask Diana for strategic take" -> "Compile report";
}

Red Flags

MER dropping >20% week-over-week -> investigate immediately
Spend anomaly with no revenue change -> possible tracking issue, check get_sync_status
All creatives declining -> likely audience fatigue, not individual creative issue
Revenue up but ROAS down -> scaling too aggressively, check CPL trends

Error Handling

If MCP server returns connection error -> Check that the plugin is still authorized in Metrikia Settings (sign in again if needed)
If "tenant not found" -> the session may have the wrong scope authorized. Need mcp:read minimum
If rate limited (429) -> Wait 60 seconds, reduce batch sizes
If empty results -> Verify date range and check if data sources are synced via get_sync_status