Creative analysis

Skill metrikia-io/metrikia-claude-plugin/skills/creative-analysis

Analyze creative performance across all platforms - identify winners, losers, fatigue signals, and scaling opportunitiesFrom its SKILL.md

Install

npx -y skills add metrikia-io/metrikia-claude-plugin --skill creative-analysis

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SKILL.md

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Creative Analysis

Comprehensive creative performance analysis.

Process

Top performers
- Call get_creative_report with sortBy: "roas" and limit: 50
Spend efficiency
- Call get_creative_report with sortBy: "spend" to find high-spend creatives
- Cross-reference: high spend + low ROAS = waste
Period comparison
- Call compare_performance to identify trends
- Creatives with declining CTR may signal fatigue
Ask Diana
- Call ask_diana: "Which creatives show signs of fatigue and which have room to scale?"

Output Format

Creative Performance Tiers

Scale (high ROAS, room for more spend): List with metrics
Maintain (solid ROAS, stable): List
Watch (declining metrics): List with warning signals
Kill (low ROAS, high spend): List with savings potential

Platform Comparison

Which platform's creatives perform best and why

Scaling Recommendations

Specific creatives to increase budget on, with suggested amounts

Process Flow

digraph creative_analysis {
    rankdir=TB;
    "Fetch top 50 creatives by ROAS" -> "Fetch by spend";
    "Fetch by spend" -> "Cross-reference efficiency";
    "Cross-reference efficiency" -> "Compare periods for trends";
    "Compare periods for trends" -> "Ask Diana about fatigue";
    "Ask Diana about fatigue" -> "Classify into tiers";
    "Classify into tiers" -> "Compile creative report";
}

Red Flags

CTR declining over 3+ weeks -> creative fatigue confirmed
High impression count + stable CTR but declining conversions -> audience saturation
New creative outperforming by >3x -> test at larger scale before declaring winner
All "Kill" tier creatives from same platform -> platform issue, not creative issue

Error Handling

If MCP server returns connection error -> Check that the plugin is still authorized in Metrikia Settings (sign in again if needed)
If "tenant not found" -> the session may have the wrong scope authorized. Need mcp:read minimum
If rate limited (429) -> Wait 60 seconds, reduce batch sizes
If empty results -> Verify date range and check if data sources are synced via get_sync_status