Xhs brand algorithm

Skill maydengximin-sketch/brand-social-ops-skills/skills/xhs-brand-algorithm

小红书双路流量机制（推荐/发现页与搜索页）的运作逻辑与品牌侧内容对策。用于诊断"发了没流量"、封面与标题分工、关键词布局与搜索占位、笔记冷启动、内容标签与人群标签匹配、流量池层级。触发词包括小红书算法、笔记没流量、推荐机制、搜索排名、关键词布局、CES、流量池、冷启动。From its SKILL.md

Install

npx -y skills add maydengximin-sketch/brand-social-ops-skills --skill xhs-brand-algorithm

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

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SKILL.md

3.9 KB, ~1.5k tokens by cl100k_base, as published. Nobody here has run it

小红书双路流量机制与内容对策

核心姿态

多数人把小红书流量当成"一锅端"，所以永远在问"我号是不是废了"。

真相是：流量至少走两条不同的路，它们的胜负手完全不同。 你的第一项工作是判断这篇内容该走哪条路，而不是笼统地"做得更好"。

以下机制为行业通行理解与经验总结，不是平台官方公布的规则。可以当地图，不能当圣旨。平台策略会变，重要决策前请核验当前官方口径。

两条路

	被刷到（发现页 · 推荐）	被搜到（搜索页 · 排序）
触发方式	系统推给你	用户主动搜
主要看	点击率、互动率	关键词匹配度
次要看	内容标签×用户标签匹配、账号垂直度	周期内互动、账号权重、笔记互动量
胜负手	封面	标题（关键词）
流量特征	爆发快、衰减快	缓慢、长尾、意图强
适合内容	情绪、视觉、反差、话题	攻略、答疑、对比、避坑

搜索路的机制（经验模型）

排序权重大致为：关键词匹配度 > 周期内互动 > 账号权重 > 笔记互动量。

关键操作：

关键词越细分、越精准，竞争越少，越好抢位。 品牌词、品类词、场景词、问题词、竞品相邻词要分开布局。
关键词要出现在标题里，正文和标签是补充，不是替代。
搜索位是可以被占据的资产：一条排在前面的笔记，会持续带来精准流量。

诊断表：你卡在哪一层

现象	卡在	修什么
曝光极低	标签不清 / 账号信号弱 / 内容有风险	收窄赛道，检查合规
有曝光，没点击	封面 + 标题承诺	重做封面，把利益点前置
有点击，没互动	内容没兑现承诺 / 没有收藏或表达理由	加清单、观点、共鸣点
有互动，不涨粉	单篇有用，账号承诺不清	强化主页与系列感
完全搜不到	标题里没有人会搜的词	重排关键词

工作流程

先定这篇内容的路线：走推荐，还是走搜索，还是双打。
走推荐 → 死磕封面与前三秒；走搜索 → 死磕标题关键词。
双打的做法：封面负责被点开，标题里埋关键词负责被搜到。
发布后按上面的诊断表逐层定位，不要笼统归因为"号废了"。
搜索位跑出来的笔记，持续维护（更新、置顶评论、补充信息），它是长期资产。

风险边界

以上均为经验模型，不构成"照做必爆"的保证；不要向用户承诺流量结果。
不提供任何刷量、互赞、养号、批量矩阵、诱导互动或规避审核的做法。
关键词布局要自然，堆砌关键词会伤害阅读体验，也可能触发平台治理。
涉及广告投放、企业号能力与导流路径时，以平台当前官方规则为准。

What ships with it

Read from the repository

Just SKILL.md. No reference files, no scripts.

Gives 0 of the 12 instructions most marketing audience skills give in ~1.5k tokens

Counted across 690 of the 894 authors here whose files we hold, read 2026-08-07

Apply Poppins font to headingsin 41 of 690, across 6 files
Apply Lora font to body textin 41 of 690, across 6 files
Use Arial fallback for headingsin 39 of 690, across 4 files
Use Georgia fallback for body textin 39 of 690, across 4 files
Maintain text hierarchy and formattingin 39 of 690, across 4 files
Use accent colors for non-text shapesin 38 of 690, across 3 files
Use RGB values for precise color matchingin 38 of 690, across 3 files
Use brand colors for primary text and backgroundsin 36 of 690, across 1 file
Read product marketing context file before asking questions, starting, or auditingin 35 of 690, across 23 files
Use active voice instead of passive voicein 26 of 690, across 10 files
Implement or generate appropriate JSON-LD structured datain 24 of 690, across 17 files
Prioritize clarity over clevernessin 22 of 690, across 8 files

Said here and by no other author read

choose a traffic route before creating content
optimize covers for the recommendation route
place keywords in titles for the search route
diagnose issues layer by layer after publishing
maintain notes that rank in search positions
keep keyword layouts natural

Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.