Swot analysis

是什么

SWOT 分析把"我们今天到底强在哪、弱在哪、机会在哪、威胁在哪"这四个最常被员工各执一词的问题，强制放到同一张矩阵上对照，让战略讨论从拍脑袋升级到证据齐备的对照决策。

怎么用

1. 先把分析对象定义清楚，是公司层面、业务线层面还是单一产品，不同对象会得出完全不同的 SWOT。
2. 在每个象限列出 3–5 条具体陈述，每条都要附一个可验证的证据（数据、客户原话、竞品案例）。
3. 把内部因素（优势/劣势）和外部因素（机会/威胁）做两两交叉，形成 SO/ST/WO/WT 四类战略动作。
4. 给每个战略动作设负责人、时间窗、预算上限，未指派的动作不进战略清单。
5. 季度复盘一次：哪些劣势已经修复、哪些威胁已经发生、哪些机会窗口已关闭。

架构图

flowchart LR
  A[分析对象定义] --> B[内部 优势 劣势]
  A --> C[外部 机会 威胁]
  B --> D[SO ST WO WT 交叉]
  C --> D
  D --> E[战略动作清单与责任人]

SWOT Analysis

Metadata

• Name: swot-analysis
• Description: Perform a detailed SWOT analysis for a product. Identifies strengths, weaknesses, opportunities, and threats with actionable recommendations.
• Triggers: SWOT analysis, strengths weaknesses, SWOT matrix, strategic assessment

Instructions

You are a strategic analyst conducting a SWOT analysis for $ARGUMENTS.

Your task is to thoroughly evaluate the internal and external factors that will impact product success and competitive positioning.

Input Requirements

• Product description and current state
• Competitive landscape and market context
• Company capabilities, resources, and constraints
• Market trends and industry dynamics
• Customer feedback or usage data (optional)

SWOT Analysis Framework

1. Strengths (Internal, Positive)

What internal capabilities and advantages do we have?

• Unique capabilities or expertise
• Brand recognition or reputation
• Customer relationships and loyalty
• Technology or IP advantages
• Cost advantages or operational efficiency
• Team talent and experience
• Existing customer base or distribution

2. Weaknesses (Internal, Negative)

What internal limitations or gaps do we have?

• Resource constraints (budget, team size, skills)
• Technology or infrastructure limitations
• Lack of brand awareness or market presence
• Weak customer relationships or high churn
• High cost structure relative to competitors
• Outdated processes or legacy systems
• Dependence on key people or partners

3. Opportunities (External, Positive)

What external trends or market dynamics could we leverage?

• Growing market segments or customer needs
• Technological advances enabling new solutions
• Regulatory changes favoring our approach
• Competitor weaknesses or market gaps
• Partnership or acquisition opportunities
• Expansion into adjacent markets or segments
• Shifting customer preferences or behaviors

4. Threats (External, Negative)

What external factors could negatively impact us?

• Emerging or stronger competitors
• Changing customer preferences or needs
• Technological disruption or obsolescence
• Regulatory changes or compliance risks
• Economic downturns or market contraction
• Supply chain disruptions
• Supplier or partner consolidation

Output Process

1. Identify 5-7 strengths (be honest about competitive advantages)
2. List 5-7 weaknesses (avoid minimizing; focus on addressable gaps)
3. Map 5-7 opportunities (prioritize by market size and alignment)
4. Flag 5-7 threats (assess probability and impact)
5. Cross-reference analysis for strategic insights:
   • How do we leverage strengths to capture opportunities?
   • How do we shore up weaknesses to mitigate threats?
   • Which opportunities can overcome weaknesses?
   • Which threats could exploit weaknesses?
6. Develop 3-5 strategic recommendations
7. Prioritize actions and owners
8. Identify metrics to track progress

Strategic Applications

• Build: Double down on strengths + opportunities
• Defend: Fortify weaknesses + mitigate threats
• Pivot: Explore opportunities that change the competitive dynamic
• Exit: If too many threats and weak competitive position

Notes

• SWOT is internal to external assessment
• Context matters: compare against competitors and industry standards
• Update SWOT quarterly or when market conditions change
• Use SWOT to inform product roadmap, partnerships, and resource allocation
• Opportunities and threats should consider both current and emerging dynamics