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Content refresh brief

Skill marketingskills/seo/skills/content-refresh-brief

Open-source skills that turn your agent into an SEO operator. Diagnose traffic decay, write refresh briefs, build proposals, and generate client-ready reports.

Install
npx -y skills add marketingskills/seo --skill content-refresh-brief

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Produce a focused refresh brief for a declining page. Use when Codex needs to research SERP intent, competitor content, entity coverage, and internal link opportunities to create an actionable page refresh plan.

SKILL.md

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Content Refresh Brief

Overview

Given a URL and optionally its GSC/GA4 performance data, produce a structured refresh brief that covers SERP intent analysis, entity gaps, content outline, internal link plan, and technical recommendations.

Inputs

  • URL of the page to refresh
  • Current GSC performance (clicks, impressions, CTR, avg position, top queries)
  • Prior period GSC performance for comparison
  • Optional: page content (if the user pastes it)
  • Optional: GA4 engagement or conversion data

Workflow

  1. Search the page's primary query in a current SERP.
  2. Analyze top 5 organic results for:
    • Content format (guide, list, tool, video, etc.)
    • Content depth (word count, section count, entities covered)
    • Date freshness (when each page was last updated)
    • SERP features present (featured snippets, People Also Ask, video, etc.)
  3. Compare current page content against SERP expectations:
    • Does it match the dominant content format?
    • Are key entities missing?
    • Is the content depth competitive?
    • Is the page fresh enough?
  4. Review GSC query data to identify:
    • Queries with declining CTR despite stable impressions
    • Queries where the page ranks but doesn't satisfy intent
    • Queries from the prior period that stopped driving traffic
  5. Recommend:
    • Content changes (restructure, expand, add sections, update data)
    • Technical changes (title, meta description, schema, canonical)
    • Internal link additions (from high-traffic pages)
    • Entities to add or strengthen
  6. Estimate effort and expected recovery.

Output Format

## Refresh Brief: /page-url

### Current Performance
| Metric | Current | Prior | Change |
|---|---|---|---|

### SERP Intent Analysis
[Format, depth, freshness expectations from top results]

### Gap Analysis
| Gap | Competitor Example | Our Action |
|---|---|---|

### Recommended Content Changes
1. [Action with details]

### Recommended Technical Changes
1. [Action with details]

### Internal Link Plan
| Source Page | Anchor Text | Rationale |
|---|---|---|

### Effort Estimate
[Low / Medium / High] — [estimated hours]

### Expected Recovery
[Estimated click/impression recovery range]

Related Skills

  • traffic-decay-detector — identifies which pages need briefs.
  • serp-authority-mark — checks authority feasibility for the target query.
  • title-meta-rewriter — produces title/meta alternatives for the refresh.

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