Content moat planner

Skill marketingskills/seo/skills/content-moat-planner

Build durable topical clusters based on authority and product fit. Use when Codex needs to plan a content strategy that creates defensible competitive advantages through comprehensive topic coverage.From its SKILL.md

Install

npx -y skills add marketingskills/seo --skill content-moat-planner

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SKILL.md

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Content Moat Planner

Overview

Design a topical cluster strategy that builds a defensible content moat. Instead of chasing individual keywords, plan comprehensive topic hubs that establish authority depth, interlink tightly, and out-resource competitors on high-value topics.

Inputs

Site's current topical map or content inventory
Competitor topical coverage analysis
Product/service categories and conversion paths

Workflow

Identify the site's core topics where it has or can build unique authority.
Map each topic to a conversion path or business goal.
Analyze competitor coverage for each topic: depth, breadth, freshness.
Design the cluster architecture:
- Pillar page: comprehensive topic overview
- Cluster pages: specific subtopics, questions, angles
- Support content: data, tools, comparisons
Plan internal link structure within each cluster.
Estimate the content investment per cluster.
Prioritize clusters by: authority potential, search demand, conversion proximity.

Output

Content moat plan with cluster architecture, pillar/cluster assignments, internal link map, and investment estimate.

What ships with it

Read from the repository

Just SKILL.md. No reference files, no scripts.