Seo copywriting
Skill lennney/gate-all-skills/skills/website/seo-copywriting
Frontend/Next.js Claude Code Skills — curated + custom
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抓眼球 SEO 标题+描述写手。18 套标题公式、强力词库、CTR 提升技巧、好奇心缺口模板。写 title/description 前加载。
SKILL.md
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SEO 抓眼球写手 — 标题公式 + Description 模板
核心原则
Title 四要素（缺一不可）
- 关键词前置 — 前 55-60 字符放最重要的词（Google 截断点 + 扫描眼动）
- 数字 — 奇数优先（7、15、21，比偶数真实），具体数字 > 模糊描述
- 括号标签 —
[2026 Guide][Tested][Tier List]降认知负担，加快点击决策 - 强力词 — Ultimate、Proven、Essential、Critical、Secret、Killer
Description 核心技巧
不要堆关键词。制造 好奇心缺口（Curiosity Gap）— 暗示读者缺了关键信息，点进来才能补上。
❌ 清单式: "MECCHA CHAMELEON guide. Tips, tricks, classes, and how to win."
✅ 缺口式: "Struggling to survive as a chameleon? These 7 camouflage tricks — used by top-ranked players — can turn you invisible in seconds. Full class breakdown inside."
Google 改写规律
Google 会改写 76% 的 title tag（2025 Q1 数据）。改写偏好：
- 从 H1 取标题
- 从页面正文取关键词补标题
- 截断过长标题
对策： 让 <title> 和 <h1> 语义一致（不必逐字相同），且 title 别太长。
一、18 套标题公式
公式 [变量] 为你的词，{X} 为数字。
1. 大数字列表 — 覆盖搜索量最高的长尾词
{X} [形容词] [主题]
{X} Best [主题] for [场景]
15 Best Camouflage Spots in MECCHA CHAMELEON 21 Proven Ways to Escape the Seeker
2. How-To + 宾语 — 回答搜索意图最直接
How to [目标] in [时间]
How to [目标] without [痛点]
How to Win as Seeker in 5 Minutes How to Blend Perfectly Without Memorizing Every Map
3. 秘诀钩子 — 制造好奇心缺口
{X} Secrets [人群] Don't Tell You
{X} Hidden [事物] You're Missing
7 Secrets Pro MECCHA CHAMELEON Players Don't Tell You 5 Hidden Mechanics The Tutorial Never Explains
4. 恐吓/纠错式 — 恐惧驱动点击
{X} Mistakes Killing Your [目标] (And How to Fix Them)
Stop [错误做法]: Do This Instead
5 Mistakes Killing Your Win Rate (And How to Fix Them) Stop Hiding in the Same Spot: Camouflage Rotations That Work
5. 对比冲突 — A vs B 搜索量大、CTR 高
[A] vs [B]: Which [事物] is Best?
[A] or [B] — How to Choose
Hunter vs Speedster: Which Class Wins in 2026? Solo Queue vs Team Play — Which Ranks You Faster?
6. 终极指南 — 权威感
The Ultimate Guide to [目标] [年份]
[目标] 101: Everything You Need to Know
The Ultimate MECCHA CHAMELEON Camouflage Guide (2026) Seeker 101: Everything You Need to Know to Find Hidden Players
7. 为什么式 — 触发好奇心
Why [反直觉结论]
Why [人群] Keep [结果]
Why You Keep Losing as Seeker (It's Not Your Aim) Why Top Players Never Use The Default Skin
8. 恐吓威胁式 — 触发损失厌恶
[威胁]: [解决方案] to [克服威胁]
The Dangers of [做法]: {X} Safe Alternatives
Invisible But Not Invincible: 10 Ways Seekers Still Find You
9. 社交证明式 — 群体认同
The [事物] over {X} [人群] Use to [目标]
What {X}+ [人群] Taught Me About [主题]
The Camouflage Spot Over 50,000 Players Walk Past Every Game
10. 承诺式 — 直接利益
[目标] in [时间]
[数字]% [提升] in [时间]
Double Your Survival Time in 3 Matches Win 80% More Seeker Rounds After Reading This
11. 破除迷思 — 反差驱动
{X} Lies About [主题]
{X} Myths About [主题] Debunked
9 Lies The MECCHA CHAMELEON Community Tells Beginners 5 Myths About Camouflage Debunked by Data
12. 快速解决 — 即时满足
{X} Quick Ways to [目标]
{X} Fast Fixes for [问题]
5 Quick Ways to Improve Your Camouflage Right Now 3 Fast Fixes for Common Seeker Mistakes
13. 问题消除 — 痛点直击
Get Rid of [问题] in [时间]
Stop [痛点]: The [方案] You Need
Get Rid of Bronze Rank in One Weekend Stop Getting Spotted: The Positioning Guide You're Missing
14. 贪婪钩子 — 双倍满足
Now You Can [好事] and [好事]
[好事] When You [行动], Without [坏事]
Now You Can Hide Better and Win Faster Rank Up When You Master These Spots, Without Grinding 100 Hours
15. 目标人群 — 建立共鸣
Here's How [人群] [目标]
For [人群] Who Want [目标]
Here's How Diamond Players Stay Invisible For Seekers Who Want to Stop Losing to Hide-and-Seek Veterans
16. 权威断言 — 确定性
The [形容词] Way to [目标]
This is the [形容词] [事物] in [领域]
The Laziest Way to Master MECCHA CHAMELEON This is the Most Overpowered Class in Patch 2.0
17. 好奇心质问 — 引发自省
Think You're [认知]? Think Again
What [人群] Gets Wrong About [主题]
Think You're Good at Hiding? Think Again What Beginners Get Wrong About Seeker Strategy
18. 时限标记 — 新鲜度加分
[主题] in [年份]: What's New
[主题] [年份] — [核心卖点]
MECCHA CHAMELEON Tier List 2026: The New Meta Best Classes 2026 — Ranked by Win Rate After Patch 2.0
二、强力词词库（按心理触发分类）
| 分类 | 词 | 心理触发 |
|---|---|---|
| 权威 | Ultimate, Proven, Expert, Professional, Complete | 信任 |
| 紧迫 | Now, Instant, Quick, Fast, Before | 害怕错过 |
| 新奇 | Secret, Hidden, Unlock, Revealed, Discover | 好奇心 |
| 恐惧 | Mistake, Kill, Ruin, Warning, Never, Avoid | 损失厌恶 |
| 欲望 | Win, Master, Dominate, Rank Up, Climb | 成就感 |
| 省力 | Lazy, Easy, Simple, Effortless, Automatic | 认知节省 |
| 数据 | X%, Double, Triple, 10x | 具体可信 |
| 社交 | Everyone, Players, Community, Ranked | 从众 |
| 冲突 | vs, or, Lies, Myths, Debunked, Truth | 好奇心缺口 |
| 新鲜 | 2026, New, Updated, Patch, Meta | 时效性 |
用法规则： 每标题最多 2 个强力词，多了反显假。
三、Description 写作模板
模板 A：问题-解决方案（适合指南/教程页）
[痛点提问]? [解决承诺] — [具体内容/数字]. [内部链接暗示].
Struggling to find hidden players as Seeker? These 7 search patterns — tested across 200+ Diamond-rank matches — will cut your hunt time in half. Full map breakdown inside.
模板 B：对比-决策（适合 对比/选择页）
[A] or [B]? [场景] matters more than you think. [本文覆盖]. [CTA 暗示].
Hunter or Speedster? Your playstyle matters more than the tier list. We break down every class by win rate, skill floor, and best maps. Pick the right one.
模板 C：列表预告（适合 列表/排行页）
We [动作] [数字] [事物] so you don't have to. From [范围A] to [范围B], these [事物] [核心承诺]. [钩子].
We tested 30+ camouflage spots so you don't have to. From beginner corners to pro-level pixel-blends, these 15 locations will keep you alive. #7 is borderline unfair.
模板 D：数据驱动（适合 有统计的页）
[数字] [数据点]. [解读]. [本文价值]. [行动暗示].
94.3% Very Positive reviews on Steam. But most negative reviews point to one fixable mistake new players make. Here's what the data says about winning in MECCHA CHAMELEON.
Description 长度铁律
| 状态 | 字符 |
|---|---|
| ✅ 理想 | 150-155 |
| ⚠️ 可接受 | 145-160 |
| ❌ 截断 | >160 |
| ❌ 浪费 | <100 |
四、游戏站特定模式
这些是游戏搜索的天然优势——用户搜索时已在"任务模式"：
| 搜索意图 | 标题公式 | Description 钩子 |
|---|---|---|
| 怎么玩 | How to [机制] — [数字] Tips | 从失败场景切入 → 给解决方案 |
| 哪个好 | [A] vs [B]: [数字] Key Differences | 用场景问句开头 → 给决策框架 |
| 什么时候 | When Does [事件] Happen? Full [年份] Schedule | 直接给日期 → 补充"为什么重要" |
| 值不值得 | Is [游戏] Worth It in [年份]? Honest Review | 用 Steam 数据切入 → 给判断标准 |
| 怎么解锁 | How to Unlock [事物]: {X} Steps | 从"别的攻略漏了"切入 |
| 配置需求 | Can You Run [游戏]? [年份] Requirements Tested | 用实测帧数切入 → 给最低/推荐对比 |
| 价格 | [游戏] Price Guide: Best Deals & Is It Worth It? | 用价格波动切入 → 给折扣时机 |
五、CTR 优化清单
复用时逐项检查：
- 关键词在 title 前 55 字符内
- 含 1 个数字（奇数优先）
- 含 1 个括号标签（
[Guide][2026][Tested]） - 含 1-2 个强力词
- Description 有好奇心缺口（不是纯关键词列表）
- Description 150-155 字符
- Title 和 H1 语义一致（防 Google 自行改写）
- 有 schema 标记（Review/FAQ/Product）触发富文本
六、A/B 测试流程
不改代码的情况下快速验证：
- 找低 CTR 页面 — GSC: 高曝光 + 低 CTR（<3%）
- 看竞品标题 — 搜目标关键词，看排名前 3 的 title 用了什么公式
- 改一个变量 — 只改 title 的公式（列表 → 秘诀）或只加括号标签
- 等 2-4 周 — GSC 看 CTR 变化
- 效果 > 5% 提升 → 沿用到其他页面
不要同时改 title 和 description 和 schema — 变量太多没法归因。