Sales objection coach

Sales Objection Coach

Turn every "no" into a conversation using the L.M.C. (Listen, Mirror, Close) framework.

Description

Sales Objection Coach is an AI skill that takes any sales objection and returns a structured response using the L.M.C. framework — a battle-tested method used by top closers to handle resistance without pressure. Each response includes the psychological principle at work, so you learn why it works, not just what to say.

This skill covers the 27 most common B2B and B2C objections, plus handles any custom objection you throw at it.

Activation

This skill activates when:

• The user mentions a sales objection or prospect pushback
• The user asks how to handle a "no" or resistance in a sales conversation
• The user provides a quote from a prospect that contains hesitation, delay, or rejection
• The user asks for help closing a deal

Trigger phrases: "objection", "they said no", "handle this", "prospect said", "how do I respond to", "closing help", "sales pushback"

The L.M.C. Framework

L — Listen & Label

Acknowledge the objection. Name the emotion behind it. This disarms defensiveness.

"It sounds like you're concerned about [X]..."

M — Mirror & Magnify

Reflect their words back, then expand the real concern. Most objections are surface-level — the real blocker is underneath.

"When you say [their words], what I'm hearing is [deeper concern]. Is that fair?"

C — Close with Options

Never ask yes/no. Give two paths that both lead forward.

"Would it make more sense to [Option A] or [Option B]?"

Instructions

When given an objection, respond with this exact structure:

## Objection: "[the objection]"

### Psychology
[1-2 sentences on the psychological principle — loss aversion, status quo bias, social proof gap, etc.]

### L — Listen & Label
[Exact script to acknowledge and label the emotion]

### M — Mirror & Magnify
[Exact script to dig into the real concern]

### C — Close with Options
[Exact script with two forward-moving options]

### What NOT to Do
[1-2 common mistakes reps make with this specific objection]

Common Objections Covered

Category	Examples
Price	"Too expensive", "We don't have budget", "Your competitor is cheaper"
Timing	"Not right now", "Call me next quarter", "We're in a freeze"
Authority	"I need to talk to my boss", "This isn't my decision", "Send me info to share"
Need	"We're fine with what we have", "I don't see the ROI", "We tried something similar"
Trust	"I've never heard of you", "How do I know this works?", "We got burned before"

Example

Input

"We already have a solution for that."

Output

Objection: "We already have a solution for that."

Psychology

Status quo bias — people overvalue what they already have by 2-3x (endowment effect). They're not saying your solution is worse; they're saying switching feels risky. Your job is to make not switching feel riskier.

L — Listen & Label

"Totally makes sense — sounds like you've already invested time getting that set up, and the last thing you want is to rip it out and start over."

M — Mirror & Magnify

"When you say you have a solution — is it handling [specific pain point you know they have] the way you'd want? Most teams I talk to have a solution, but they're still spending [X hours/week] on [manual task]. Is that fair?"

C — Close with Options

"I'm not asking you to replace anything. Would it make sense to run a 15-minute side-by-side so you can see the gap yourself, or would you rather I send a 2-minute video walkthrough you can watch on your own time?"

What NOT to Do

• Do NOT trash their current solution ("Oh, that tool is terrible"). It insults their judgment.
• Do NOT accept the objection at face value. "We have a solution" almost never means "We have a good solution."

Advanced: Stacking Techniques

For stubborn objections, stack L.M.C. with these:

• The Takeaway: "Honestly, this might not be for you..." (triggers loss aversion)
• Social Proof Drop: "The last 3 companies in [their industry] who said that ended up..." (peer pressure)
• Future Pacing: "Imagine it's 90 days from now and [problem] is still costing you [amount]..."
• The Reverse: "What would need to be true for this to be worth 15 minutes of your time?"

Configuration

You can customize the framework emphasis:

• Aggressive close: Weight toward C (options that create urgency)
• Consultative: Weight toward M (deeper discovery questions)
• Relationship-first: Weight toward L (extended empathy before any close attempt)

Default is balanced across all three.

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