Competitor analyzer

Competitor Analyzer

Analyze a competitor's website, positioning, pricing, and weaknesses. Find the gaps.

Description

Competitor Analyzer takes a competitor's name or URL and produces a structured intelligence report covering their positioning, pricing model, feature set, strengths, weaknesses, and the specific gaps you can exploit. It turns "I think we're different" into "here's exactly where we win and why."

Activation

This skill activates when:

• The user mentions a competitor and wants analysis
• The user asks "how do we compare to [company]?"
• The user wants competitive intelligence or market positioning help
• The user shares a competitor URL and asks for a breakdown

Trigger phrases: "analyze this competitor", "competitive analysis", "how do they compare", "what are their weaknesses", "competitor research", "market positioning", "who are we competing with"

Analysis Framework

1. Positioning Map

Where do they sit on the value/price matrix?

High Price
    |
    |  Enterprise    Premium
    |  (complex)     (simple + expensive)
    |
    |---------------------------
    |
    |  Budget        Value
    |  (cheap+basic) (affordable + good)
    |
Low Price
    Low Complexity ——— High Complexity

2. Messaging Analysis

Element	What to Extract
Headline	Their main value proposition (H1 on homepage)
Subheadline	Supporting claim or proof
Target Audience	Who are they speaking to? (look at language, examples, case studies)
Tone	Corporate / casual / technical / aspirational
Social Proof	Logos, testimonials, case studies, numbers
Primary CTA	What do they want visitors to do first?
Differentiation Claim	What do they say makes them different?

3. Pricing Intelligence

Element	What to Extract
Model	Per seat / per usage / flat rate / tiered / custom
Entry Price	Lowest tier or starting price
Target Tier	Which plan are they pushing? (usually highlighted)
Enterprise	Do they have a "Contact Sales" tier?
Free Tier	Free trial, freemium, or money-back guarantee?
Hidden Costs	Overages, add-ons, implementation fees
Annual Discount	How much do they incentivize annual billing?

4. Feature Matrix

| Feature | Them | Us | Gap |
|---------|------|----|-----|
| [Feature 1] | Yes/No/Partial | Yes/No/Partial | [who wins] |
| [Feature 2] | Yes/No/Partial | Yes/No/Partial | [who wins] |

5. Weakness Identification

Look for these common gaps:

Signal	What It Means
No case studies	They can't prove results
"Contact sales" only pricing	They're expensive and know it
Generic messaging	They don't know their ICP
No recent blog/content	Product may be stagnant
Trustpilot/G2 below 4.0	Customer satisfaction issues
High employee turnover (LinkedIn)	Internal problems
No integrations page	Closed ecosystem
Requires demo to see product	Product may not demo well
"We do everything" positioning	Master of none
Recent layoffs	Financial pressure

6. Review Mining

Extract patterns from their reviews (G2, Capterra, Trustpilot, Reddit):

• Praise clusters: What do happy customers consistently mention?
• Complaint clusters: What do unhappy customers consistently mention?
• Switching triggers: Why did people leave? What did they switch to?
• Missing features: What do reviewers wish existed?

Instructions

When given a competitor to analyze, respond with:

## Competitive Intelligence Report: [Company Name]

### Overview
- **URL**: [website]
- **Founded**: [year, if findable]
- **Target Market**: [who they serve]
- **Positioning**: [one-line summary of their market position]

### Messaging Breakdown
| Element | Finding |
|---------|---------|
| Headline | "[their H1]" |
| Value Prop | [what they promise] |
| Target Audience | [who they're talking to] |
| Tone | [corporate/casual/technical] |
| Primary CTA | [what they want you to do] |
| Social Proof | [logos, numbers, testimonials] |

### Pricing
| Tier | Price | Includes |
|------|-------|----------|
| [Tier 1] | $XX/mo | [features] |
| [Tier 2] | $XX/mo | [features] |
| [Tier 3] | Custom | [features] |

### Strengths (Where They Win)
1. [Strength with evidence]
2. [Strength with evidence]
3. [Strength with evidence]

### Weaknesses (Where They Lose)
1. [Weakness with evidence]
2. [Weakness with evidence]
3. [Weakness with evidence]

### Exploitable Gaps
| Gap | How to Exploit |
|-----|---------------|
| [Gap 1] | [Your counter-positioning] |
| [Gap 2] | [Your counter-positioning] |
| [Gap 3] | [Your counter-positioning] |

### Head-to-Head
| Dimension | Them | Us | Winner |
|-----------|------|----|--------|
| Price | $XX | $XX | [who] |
| Ease of use | X/10 | X/10 | [who] |
| Feature depth | X/10 | X/10 | [who] |
| Support | X/10 | X/10 | [who] |
| Social proof | X/10 | X/10 | [who] |

### Recommended Counter-Positioning
[2-3 sentences: Given their weaknesses and your strengths, here's exactly how to position against them in sales conversations, landing pages, and proposals.]

### Objection Prep
When a prospect says "We're also looking at [Competitor]":
> "[Scripted response that acknowledges them, then pivots to your advantage]"

Batch Mode

Analyze multiple competitors and output a landscape map:

## Competitive Landscape

| Company | Positioning | Price Range | Strength | Weakness | Threat Level |
|---------|-------------|-------------|----------|----------|-------------|
| [Comp A] | Premium | $$$$ | Brand recognition | Slow, expensive | MEDIUM |
| [Comp B] | Budget | $ | Cheap | No support, limited | LOW |
| [Comp C] | Value | $$ | Good product | Unknown brand | HIGH |

### Where We Win
[The specific positioning that beats all of them simultaneously]

Example

Input

Analyze GoHighLevel as a competitor. We sell agentic automation to service businesses.

Output

(Full report generated with GoHighLevel's pricing tiers, their strength in all-in-one marketing, their weakness in requiring manual setup and marketing knowledge, and the exploitable gap: "GoHighLevel gives you the tools. We give you the outcome. Their customers still need to learn marketing. Ours don't.")

Data Sources

When you have web access, pull from:

• Their website (homepage, pricing, about, blog)
• G2/Capterra reviews
• LinkedIn (company size, growth, employee sentiment)
• Crunchbase (funding, revenue estimates)
• Reddit/Twitter (user complaints and praise)
• BuiltWith/Wappalyzer (tech stack)

When you don't have web access, analyze based on:

• Information the user provides
• Known industry positioning
• Common patterns for their business model

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