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Market research

Skill K95M65/AI_ONBOARD/skills/market-research

Gather and structure market and competitor data — market sizing (TAM/SAM/SOM), primary vs secondary sources, and source credibility. Use when researching a market, sizing an opportunity, or building a competitor profile.From its SKILL.md

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npx -y skills add K95M65/AI_ONBOARD --skill market-research

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  • 26 days oldThe repository was created 26 days ago. New is not bad, but a brand new repository carrying a familiar-sounding name is the shape a typosquat arrives in, and there has been no time for anyone else to find a problem with it.
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SKILL.md

1.7 KB, 358 tokens by cl100k_base, as published. Nobody here has run it

Market research

The evidence-gathering leg of competitive-intel. Feeds analytical-frameworks.

Market sizing: TAM / SAM / SOM

  • TAM total addressable market · SAM serviceable (your segment/geo) · SOM obtainable (realistic near-term share).
  • Use two methods and reconcile them: top-down (industry figure → filter to your slice) and bottom-up (units × price × adoption). Bottom-up is usually more defensible; top-down is the sanity check. If they disagree wildly, your assumptions are the story.

Sources

  • Secondary (fast, second-hand, can be dated): filings/10-Ks, analyst reports, pricing pages, job postings (signal tech + expansion), review sites, patents, product docs, press.
  • Primary (slower, original signal): customer/expert interviews, surveys, your own product/usage data.

Source credibility — weigh every source

  • Who produced it and why? Vendor-sponsored ≠ neutral. How recent? Is the sample/methodology sound?
  • Triangulate: one source is a lead; two independent sources is a finding.

Competitor profile

Build the standard profile (positioning, pricing, segment, GTM, strengths/weaknesses, recent moves, signals) — see reference.md.

Rules

  • Date every data point and note its source and bias.
  • Ranges, not false precision. Show the assumptions behind an estimate.
  • Ethics per competitive-intel: public, lawful sources only.

What ships with it: 1 file

1.4 KB alongside SKILL.md

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