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Web seo

Skill JoshBuildApp/launchkit/skills/web-seo

Use when making a website findable on search engines — title/meta tags, Open Graph, sitemaps, robots.txt, structured data (schema.org), canonical URLs, Core Web Vitals, and keyword targeting. Triggers: "improve SEO", "rank on Google", "add meta tags", "why isn't my site showing up", "social preview looks wrong", "add schema markup", optimizing content for search.From its SKILL.md

Install
npx -y skills add JoshBuildApp/launchkit --skill web-seo

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

One thing to look at

  • 0 stars0 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.

SKILL.md

3.2 KB, 727 tokens by cl100k_base, as published. Nobody here has run it

Web SEO

Help search engines (and AI search) understand and surface the site. Most wins are basic and one-time.

Global default

Per-page basics

  • Unique <title> (~50–60 chars) and meta description (~150–160 chars) on every page.
  • Exactly one <h1> per page describing that page.
  • Clean, descriptive URLs (/coaches/padel, not /p?id=37).
  • rel="canonical" to avoid duplicate-content splits.

Social previews

  • Open Graph + Twitter tags: og:title, og:description, og:image (1200×630), og:url. This controls how links look when shared.

Crawlability

  • sitemap.xml listing real pages; submit it in Google Search Console.
  • robots.txt that allows what should be indexed and blocks what shouldn't.
  • Make sure content isn't hidden behind JS that crawlers can't render — server-render or pre-render key pages.

Structured data

  • Add schema.org JSON-LD for what the page is: Organization, LocalBusiness, Product, Article, FAQPage, BreadcrumbList. This powers rich results.

Core Web Vitals (ranking factor)

  • LCP < 2.5s, INP < 200ms, CLS < 0.1. Fast sites rank better and convert better (see v2 web-performance).

Content

  • Target real phrases people search, in headings and body — not keyword stuffing.
  • Descriptive alt text on images (also accessibility — see web-accessibility).
  • Internal links between related pages.

Measure

  • Set up Google Search Console day one. Watch impressions, clicks, and which queries land.

🇮🇱 Israel

  • Hebrew keywords: research what Israelis actually type (often with/without nikud, slang, mixed Hebrew/English). Target both Hebrew and transliterated terms when relevant.
  • Set lang="he" and correct dir; make sure Hebrew renders (not mojibake) for crawlers.
  • Local SEO: LocalBusiness schema with Israeli address + phone; create/verify a Google Business Profile; get listed in relevant Israeli directories.
  • Google.co.il + Hebrew is the main game, but don't forget English pages can rank internationally if you serve both.
  • Hreflang tags if you publish the same content in Hebrew and English.

🔌 Power-ups (installed skills)

  • seo-geo-aeo — run a full SEO + GEO (AI search) + AEO audit on the URL.
  • distribb — keyword research, content publishing, backlinks, internal linking.
  • 🇮🇱 hebrew-seo-geo-toolkit (Google.co.il, Hebrew keywords, AI engines), israeli-content-marketing (Hebrew SEO content + Israeli tech media).

Checklist

  • Unique title + meta description per page
  • One <h1>; clean URLs; canonical tags
  • Open Graph image + tags for sharing
  • sitemap.xml + robots.txt, submitted to Search Console
  • JSON-LD schema for each page type
  • Core Web Vitals in the green
  • Alt text + internal links + real target phrases
  • (Israel) Hebrew keywords, LocalBusiness schema, hreflang if bilingual

What ships with it

Read from the repository

Just SKILL.md. No reference files, no scripts.

Gives 0 of the 12 instructions most marketing audience skills give in 727 tokens

Counted across 690 of the 894 authors here whose files we hold, read 2026-08-07

  • Apply Poppins font to headingsin 41 of 690, across 6 files
  • Apply Lora font to body textin 41 of 690, across 6 files
  • Use Arial fallback for headingsin 39 of 690, across 4 files
  • Use Georgia fallback for body textin 39 of 690, across 4 files
  • Maintain text hierarchy and formattingin 39 of 690, across 4 files
  • Use accent colors for non-text shapesin 38 of 690, across 3 files
  • Use RGB values for precise color matchingin 38 of 690, across 3 files
  • Use brand colors for primary text and backgroundsin 36 of 690, across 1 file
  • Read product marketing context file before asking questions, starting, or auditingin 35 of 690, across 23 files
  • Use active voice instead of passive voicein 26 of 690, across 10 files
  • Implement or generate appropriate JSON-LD structured datain 24 of 690, across 17 files
  • Prioritize clarity over clevernessin 22 of 690, across 8 files

Said here and by no other author read

  • add rel canonical to avoid duplicate content
  • keep core web vitals in the green

Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.

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Skills are one crate of 325,949. Ordering is by how many stacks a row turns up in, so the top of any crate is what has actually been picked rather than what has the most stars.