Web seo
LaunchKit — build & launch a complete website with Claude Code. A bundle of skills (planning, design, UI/UX, frontend, SEO, accessibility, legal) that works worldwide with first-class Israel support (Hebrew/RTL, IS 5568, Israeli privacy law).
npx -y skills add JoshBuildApp/launchkit --skill web-seoAssembled from the repository path, not quoted from the project. Check it against their README if it does not work.
One thing to look at
- 0 stars0 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.
What its author says it does
Copied from the file, not written here
Use when making a website findable on search engines — title/meta tags, Open Graph, sitemaps, robots.txt, structured data (schema.org), canonical URLs, Core Web Vitals, and keyword targeting. Triggers: "improve SEO", "rank on Google", "add meta tags", "why isn't my site showing up", "social preview looks wrong", "add schema markup", optimizing content for search.
SKILL.md
3.2 KB, as published. Nobody here has run it
Web SEO
Help search engines (and AI search) understand and surface the site. Most wins are basic and one-time.
Global default
Per-page basics
- Unique
<title>(~50–60 chars) and metadescription(~150–160 chars) on every page. - Exactly one
<h1>per page describing that page. - Clean, descriptive URLs (
/coaches/padel, not/p?id=37). rel="canonical"to avoid duplicate-content splits.
Social previews
- Open Graph + Twitter tags:
og:title,og:description,og:image(1200×630),og:url. This controls how links look when shared.
Crawlability
sitemap.xmllisting real pages; submit it in Google Search Console.robots.txtthat allows what should be indexed and blocks what shouldn't.- Make sure content isn't hidden behind JS that crawlers can't render — server-render or pre-render key pages.
Structured data
- Add schema.org JSON-LD for what the page is:
Organization,LocalBusiness,Product,Article,FAQPage,BreadcrumbList. This powers rich results.
Core Web Vitals (ranking factor)
- LCP < 2.5s, INP < 200ms, CLS < 0.1. Fast sites rank better and convert better (see v2
web-performance).
Content
- Target real phrases people search, in headings and body — not keyword stuffing.
- Descriptive
alttext on images (also accessibility — seeweb-accessibility). - Internal links between related pages.
Measure
- Set up Google Search Console day one. Watch impressions, clicks, and which queries land.
🇮🇱 Israel
- Hebrew keywords: research what Israelis actually type (often with/without nikud, slang, mixed Hebrew/English). Target both Hebrew and transliterated terms when relevant.
- Set
lang="he"and correctdir; make sure Hebrew renders (not mojibake) for crawlers. - Local SEO:
LocalBusinessschema with Israeli address + phone; create/verify a Google Business Profile; get listed in relevant Israeli directories. - Google.co.il + Hebrew is the main game, but don't forget English pages can rank internationally if you serve both.
- Hreflang tags if you publish the same content in Hebrew and English.
🔌 Power-ups (installed skills)
seo-geo-aeo— run a full SEO + GEO (AI search) + AEO audit on the URL.distribb— keyword research, content publishing, backlinks, internal linking.- 🇮🇱
hebrew-seo-geo-toolkit(Google.co.il, Hebrew keywords, AI engines),israeli-content-marketing(Hebrew SEO content + Israeli tech media).
Checklist
- Unique title + meta description per page
- One
<h1>; clean URLs; canonical tags - Open Graph image + tags for sharing
- sitemap.xml + robots.txt, submitted to Search Console
- JSON-LD schema for each page type
- Core Web Vitals in the green
- Alt text + internal links + real target phrases
- (Israel) Hebrew keywords, LocalBusiness schema, hreflang if bilingual