Refining your icp

Skill Giving-Back-Studio/growth-agent/skills/refining-your-icp

Growth Agent — open-source skills that turn the AI you already use into a growth partner for your business, powered by Earth Care Network

Install

npx -y skills add Giving-Back-Studio/growth-agent --skill refining-your-icp

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What its author says it does

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Sharpens an Earth Care Network workspace's ideal customer profile into a specific, testable beachhead using disciplined-entrepreneurship framing. Use when someone wants to define, tighten, or re-target who they sell to, when lead quality is poor, or when discovery returns off-target companies.

SKILL.md

2.7 KB, as published. Nobody here has run it

Refining your ICP

A vague ICP is the single biggest cause of junk leads downstream. Everything — watchlist keywords, prospect scoring, outreach angles — inherits from it.

Read what exists first

get_gtm_status — existing profiles, lead counts, email activity. If leads are already flowing against an old ICP, changing it changes their results; say so before you rewrite anything.
get_business_context_private — the current ideal_customers module.
get_growth_plan — whether the icp module is confirmed.

Extend what's there. Do not silently overwrite a definition someone confirmed.

Narrow to one beachhead

Pick ONE reachable segment, not everyone who could benefit. Push until they can name three real companies that fit. If they cannot, it is still too broad.

Interrogate each axis, and accept "I don't know" as an answer worth recording rather than a blank to invent:

Who decides — actual job titles that sign, not departments
Where — country, region, or metro if it constrains
Size — headcount or revenue band
What's true right now — the trigger that makes them buy this quarter
What they already tried — what failed tells you the pitch

The trigger matters most. "Regenerative businesses" is an identity; "just hired their first salesperson and their spreadsheet broke" is a buying moment.

Write it

update_gtm_icp — definition, job_titles, geo_include / geo_subdivision / geo_city, size, revenue_annual, industries, focus (people vs companies), criteria. Use business_slug to target a specific workspace when the account has several.

If the Growth Plan's icp module is open, write the same definition there via update_growth_plan_module so the plan and the live GTM profile agree.

Prove it before trusting it

An ICP is a hypothesis until it surfaces real fits. Run discover_prospects and read the reasons, not the count:

Reasons that restate the ICP back at you → too generic; add a trigger.
Results that are all one company type when you wanted several → a criterion is dominating; loosen it.
Institutions when you wanted small businesses → the title list is pulling enterprise procurement roles; tighten job_titles.

Two or three tightening passes is normal. Say that up front so a mediocre first run doesn't read as failure.