Fatigue monitor

Skill foxgeeek/adskills/.claude/skills/meta-ads/fatigue-monitor

Detect Meta Ads creative fatigue before CTR collapses. Compares current vs previous window insights, flags ads with CTR drops above threshold or frequency cap breaches. Returns an HTML report with sorted fatigue list. Triggers on prompts about creative fatigue, CTR decay, frequency checks, or rotating stale creatives.From its SKILL.md

Install

npx -y skills add foxgeeek/adskills --skill fatigue-monitor

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

One thing to look at

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SKILL.md

1.8 KB, 394 tokens by cl100k_base, as published. Nobody here has run it

Meta Ads — Fatigue Monitor

When to use

"Identifica criativos com fadiga nos últimos 7 dias"
"Quais anúncios tão queimando a audiência?"
"Check frequency cap breaches in the acme account"
"CTR dropping ads — last 14 days"

Inputs

account ref (required)
adset (optional — scope to a single ad set; omit for full account)
ctr-drop threshold in % (default 20, from config/thresholds.json)
frequency cap (default 3.5, from config/thresholds.json)
lookback days (default 7)

Logic

For each ad:

Fetch insights for lookback days (current window)
Fetch insights for previous same-length window
Compute CTR delta: (current.ctr - previous.ctr) / previous.ctr * 100
Flag if:
- CTR delta ≤ -ctrDropPct (e.g., dropped 20%+)
- OR current frequency ≥ frequencyCap

Output

HTML report sorted by worst CTR drop first
Columns: ad id/name, status, current CTR, previous CTR, delta, frequency, spend, flags
Markdown summary for Slack
Printed terminal summary: N / M ads flagged

Invocation

adskills meta fatigue \
  --account acme \
  --lookback 7 \
  --ctr-drop 20 \
  --frequency 3.5

Guardrails

Never pauses ads automatically — report only. User must trigger pause separately.
Ads with zero impressions in both windows are skipped silently
If previous.ctr = 0, delta is reported as 0 (cannot compute ratio)

What ships with it

Read from the repository

Just SKILL.md. No reference files, no scripts.