Creative strategy

Skill foxgeeek/adskills/.claude/skills/meta-ads/creative-strategy

Claude Code Skills framework for multi-platform ad operations — Meta, Google, LinkedIn Ads from the terminal / Framework de Claude Code Skills pra gestão de tráfego multi-plataforma

Install

npx -y skills add foxgeeek/adskills --skill creative-strategy

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Bulk upload Meta Ads creatives from local folder or Google Drive, generate copy variations (headlines, primary text, descriptions), and structure ad sets by creative angle. Use when user asks to upload creatives, create ads in bulk, or launch campaigns from a batch of assets.

SKILL.md

2.4 KB, 569 tokens by cl100k_base, as published. Nobody here has run it

Meta Ads — Creative Strategy

When to use

Trigger on prompts like:

"Sobe esses criativos da pasta X no Meta"
"Cria 10 ads com essas imagens apontando pro ad set Y"
"Bulk upload essas imagens + gera 3 variações de copy pra cada"
"Upload creatives from ./assets/batch-2026-04/ to account acme"

Inputs

Source — local folder path OR Google Drive folder URL (Drive = Phase 5)
Target — adSetId (Meta ad set the ads will be created under) + pageId (Facebook page)
Account — accountRef from config/accounts.json
Briefing (optional) — link URL, CTA type, copy seeds

If missing, ask the user — don't guess ad set IDs.

Execution flow

1. Scan source folder → list image/video files (jpg, png, mp4)
2. Preview table to user: file name, size, mime, proposed ad name
3. Wait for confirmation
4. For each file:
   a. Upload to /act_X/adimages → get image_hash
   b. Generate copy variations (if requested) via Claude
   c. Create adcreative with object_story_spec (page + link_data + image_hash)
   d. Create ad with status=PAUSED (always PAUSED unless user says otherwise)
5. Generate HTML report at reports/meta-ads/creative-strategy/{timestamp}.html
6. Print summary: N creatives uploaded, M ads created, link to report

Implementation

Use the helper in src/commands/meta-bulk-upload.ts:

adskills meta upload \
  --account acme \
  --folder ./assets/batch-2026-04 \
  --adset 23850123456789 \
  --page 100012345678 \
  --link https://landing.example.com \
  --cta LEARN_MORE

Output

All ads created with status=PAUSED (safe default)
HTML report with thumbnails, ad names, creative IDs
Markdown companion at same path for Slack sharing
Printed summary with Ads Manager deep links

Guardrails

Refuse to create ads with status=ACTIVE unless user explicitly says "publica ativo" / "go live"
Max 50 creatives per invocation — warn if folder has more
If any upload fails mid-batch, print what succeeded and surface the error; do NOT retry automatically
Preserve original file order for reproducibility

Gives 0 of the 12 instructions most roadmap strategy skills give in 569 tokens

Counted across 591 of the 672 authors here whose files we hold, read 2026-08-06

read product marketing context before asking questionsin 21 of 591, across 10 files
base price on perceived value, not costin 15 of 591, across 4 files
compact after finalizing a planin 14 of 591, across 9 files
differentiate tiers using features, limits, or supportin 14 of 591, across 3 files
use Van Westendorp to find acceptable price rangein 13 of 591, across 2 files
use MaxDiff to identify highly valued featuresin 13 of 591, across 2 files
map topics to buyer journey stagesin 12 of 591, across 6 files
Extract domain capabilities and classify subdomainsin 11 of 591, across 1 file
Define bounded contexts around consistency and ownershipin 11 of 591, across 1 file
Establish a ubiquitous language glossary and anti-termsin 11 of 591, across 1 file
Capture context boundaries in ADRs before implementationin 11 of 591, across 1 file
Open the strategic design template if neededin 11 of 591, across 1 file

Said here and by no other author read

Scan source folder for media files
Preview proposed ad names in a table
Upload media files to obtain hashes
Generate requested copy variations
Create the adcreative object
Create the ad with status paused

Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.