Negative keywords

Skill foxgeeek/adskills/.claude/skills/google-ads/negative-keywords

Mine negative keyword candidates from Google Ads search terms (terms with impressions + clicks + cost but zero conversions + low CTR). Can optionally bulk-apply negatives to an ad group with explicit confirmation. Triggers on prompts about wasted spend, negative keyword lists, or search term cleanup.From its SKILL.md

Install

npx -y skills add foxgeeek/adskills --skill negative-keywords

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

One thing to look at

0 stars0 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.

SKILL.md

1.7 KB, 389 tokens by cl100k_base, as published. Nobody here has run it

Google Ads — Negative Keywords

When to use

"Acha termos que estão queimando budget"
"Mine negatives from the last 30 days"
"Onde estou gastando sem converter?"

Inputs

--account — account ref
--campaign — optional scope
--lookback — days (default 30)
--min-impressions — default 50
--max-ctr — max CTR % (default 1.0)
--min-spend — default 5
--apply — opt-in bulk apply
--ad-group <resource> — required with --apply (e.g., customers/1234/adGroups/56789)

Filter logic

A search term becomes a candidate if all hold:

impressions >= min-impressions
ctr <= max-ctr
cost >= min-spend
conversions == 0

Output

Summary cards: candidate count, wasted spend, filters applied
Table: term, campaign, impr, clicks, CTR, cost
If --apply: confirmation prompt → bulk create EXACT-match negatives in target ad group

Invocation

# Report only
adskills google negatives --account acme --lookback 30

# Apply as EXACT negatives to specific ad group
adskills google negatives --account acme \
  --apply --ad-group customers/1234567890/adGroups/9876543210

Guardrails

--apply always prompts for "yes" — no auto-mutation
EXACT match type only (safer than PHRASE/BROAD for first pass)
Bulk apply target is one ad group per invocation — safer audit trail

What ships with it

Read from the repository

Just SKILL.md. No reference files, no scripts.