Google ads

Skill foxgeeek/adskills/.claude/skills/google-ads

Parent skill for Google Ads operations — campaigns, keywords, search terms, negatives, audits. Delegates to specialized sub-skills for keyword analysis, negative mining, performance auditing, and search-term classification.From its SKILL.md

Install

npx -y skills add foxgeeek/adskills --skill google-ads

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

One thing to look at

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SKILL.md

1.5 KB, 332 tokens by cl100k_base, as published. Nobody here has run it

Google Ads — Root Skill

Sub-skills:

performance-auditor/ — period-over-period account audit (impr, clicks, CTR, CPC, conv, CPA, ROAS)
keyword-analyzer/ — quality score, impression share, CPC trends
search-terms/ — extract + classify search terms by intent
negative-keywords/ — mine negatives from zero-conversion search terms + optional bulk apply

Prerequisites

npx adskills init → pick "Google Ads" → OAuth (refresh token)
.env populated with GOOGLE_CLIENT_ID, GOOGLE_CLIENT_SECRET, GOOGLE_DEVELOPER_TOKEN
config/accounts.json has customerId and (for MCC accounts) loginCustomerId

Account format

customerId: 10-digit Google Ads customer ID. Dashes optional — the client strips them.
loginCustomerId: set when the token was authorized via an MCC (agency manager) account

Destructive action policy

The following require explicit confirmation:

Adding negative keywords (--apply flag on negatives command)
Pausing / removing keywords or campaigns (Phase 4+)

Default behavior = read-only reports.

Metric conventions

Spend: cost_micros / 1_000_000
CPC: average_cpc / 1_000_000
CTR: reported as 0–1 by API, converted to % for display
Impression share: 0–1 by API, displayed as %

What ships with it

Read from the repository

Just SKILL.md. No reference files, no scripts.