Strategy

Content Strategy Planning

Build a comprehensive X content strategy aligned with the Phoenix algorithm and the user's goals.

Input

The user provides:

• Niche/topic area — what they post about
• Current state — follower count, typical engagement, posting frequency
• Their X profile URL or username — read their profile and recent posts directly
• Goals — growth targets, audience building, product promotion, thought leadership
• Constraints — time available, content resources, posting schedule limitations
• Timeframe — weekly plan, monthly plan, or long-term roadmap

Process

Step 0 — Read User's X Profile (if available)

If the user provides their X username or profile URL, read their profile to auto-assess current state instead of relying on self-reported data:

Use WebFetch to read https://x.com/[username] — extract bio, follower/following counts, recent post previews, and pinned post.

For deeper analysis (engagement metrics on recent posts, analytics data), suggest running /analyze recent which uses chrome for authenticated access.

This replaces the need for the user to manually report their follower count, posting frequency, and engagement levels.

Step 1 — Assess Current State

Understand where the user is:

Account Stage:

Stage	Followers	Strategy Focus
Launch	0-100	Reply farming, community building, 1 quality post/day
Growth	100-1K	Content consistency, thread expertise, niche authority
Scale	1K-10K	Content pillars, collaborations, repurposing pipeline
Authority	10K+	Thought leadership, selective posting, community building

Content Audit:

• What formats have they tried?
• What's worked best? (ask for data or review)
• What's their authentic voice/personality?
• What unique knowledge or experience do they have?

Step 2 — Define Content Pillars

Every account needs 3-5 content pillars — recurring themes the audience expects:

Pillar 1: [Primary expertise — what you know best]
Pillar 2: [Practical value — tips, tutorials, how-tos]
Pillar 3: [Perspective — opinions, takes, industry commentary]
Pillar 4: [Personal/Build-in-public — behind the scenes, journey]
Pillar 5: [Community — responses, curations, collaborations]

The mix should be approximately:

• 40% expertise + practical value (builds authority)
• 30% perspective (drives engagement)
• 20% personal/build-in-public (builds connection)
• 10% community engagement posts (builds network)

Step 3 — Build the Calendar

Weekly Template:

MONDAY — [Pillar: Perspective]
  Post: Observation or hot take about the niche
  Time: 9-10 AM ET
  Reply goal: Engage with 10+ posts in niche before posting

TUESDAY — [Pillar: Expertise]
  Thread: Deep dive or tutorial
  Time: 8-9 AM ET
  Reply goal: Respond to all comments within 1 hour

WEDNESDAY — [Pillar: Practical Value] ← Peak day
  Post: Quick tip, code snippet, or actionable insight
  Time: 9 AM ET
  Reply goal: Maximum engagement — clear schedule for 1 hour post-publish

THURSDAY — [Pillar: Community]
  Quote tweet or collaboration with another account
  OR Poll related to niche topic
  Time: 10-11 AM ET

FRIDAY — [Pillar: Build-in-Public]
  Post: Weekly progress update, lesson learned, or behind-the-scenes
  Time: 10 AM ET (lighter engagement expected — that's OK)

Daily Non-Negotiables (20-30 min):

• Reply to all comments on your posts (75-150× multiplier)
• Engage with 10-15 posts from accounts in your niche
• No self-promotional replies — add genuine value

Step 4 — Growth Tactics by Stage

Launch (0-100 followers):

• Reply to 20-30 posts daily in target niche (visibility building)
• One quality post per day (compound effect over 30 days)
• Find 10 accounts in your niche at similar size — engage consistently
• Don't worry about analytics yet — focus on content quality and consistency

Growth (100-1K):

• 3-5 posts per week with at least 1 thread
• Start tracking which formats perform best
• Reply farming before every post (15-30 min)
• Repost/quote tweet others' content with added insight
• Start building email list or external presence to bootstrap engagement

Scale (1K-10K):

• Establish a consistent posting rhythm your audience expects
• Repurpose top content (use /repurpose skill)
• Collaborate: quote tweet, co-threads, or shout-outs with similar-sized accounts
• Start an evergreen queue for your best content (OpenTweet)
• Analyze weekly: what's working, what's not (use /review skill)

Authority (10K+):

• Quality > quantity — selective posting with high impact
• Launch content series (recurring threads on a specific day)
• Build community through conversations, not broadcasts
• Mentor smaller accounts (creates loyalty and network effects)

Step 5 — Set Measurable Goals

Define 30-day targets:

Metric	Current	Target	Strategy
Followers	?	?	[specific growth tactics]
Avg impressions/post	?	?	[content quality improvements]
Avg replies/post	?	?	[CTA optimization]
Engagement rate	?	?	[format and timing optimization]
Posts per week	?	?	[consistency target]

Step 6 — Output

Present:

1. Account assessment — Current stage and key observations
2. Content pillars — 3-5 defined themes with examples
3. Weekly calendar — Specific posting plan with times
4. Growth tactics — Stage-appropriate strategies
5. 30-day goals — Measurable targets
6. First week action items — 5-7 specific things to do this week
7. Content ideas — 10 specific post ideas across the pillars

Rules

• Strategy must be sustainable — don't plan more than the user can maintain
• Quality always trumps quantity
• Consistency matters more than perfection
• Adjust strategy based on data — review weekly with /review skill
• The algorithm rewards authentic expertise — don't fake authority in areas you don't know