Shared brand

Skill edfenton/claude-skills/shared/shared-brand

Brand identity, design tokens, and anti-pattern philosophy shared across all platforms.From its SKILL.md

Install

npx -y skills add edfenton/claude-skills --skill shared-brand

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

One thing to look at

2 stars2 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.

SKILL.md

1.7 KB, 382 tokens by cl100k_base, as published. Nobody here has run it

Purpose

Define brand identity once. Platform styleguides reference this for colors, typography philosophy, design direction, and anti-patterns — then add platform-specific details.

Design direction

Aesthetic: premium consumer with selective immersive moments
Tone: confident, intentional, restrained
"Wow" is used sparingly and purposefully

If a screen could belong to any generic product, it does not meet the bar.

Brand colors

Core palette

brand.orange = #FF5E1A
neutral.white = #FFFFFF
neutral.lightGray = #DAD9D9
neutral.darkGray = #282828
neutral.black = #000000

Usage rules

Raw hex values must not appear in components or views
All color usage must reference semantic tokens
Contrast must meet WCAG 2.1 AA in both light and dark modes
See platform styleguide references for token implementations

Typography

Banned as primary/sole font: Inter, Roboto, Open Sans, Lato, Montserrat, Poppins, Nunito, Source Sans, IBM Plex Sans

Typography must contribute voice, not just legibility. No single neutral sans-serif everywhere.

Anti-patterns (avoid)

Cards

Don't wrap everything in cards
Don't nest cards inside cards
Prefer whitespace and scale over borders

Effects

No decorative animation — motion must communicate state or causality
Glass is a material, not decoration — must convey depth or focus
No overly neutral palettes — brand accent used decisively

General

Template layouts shipped unchanged do not meet the bar
Perfect symmetry without intent
Unchanged framework defaults (shadcn, PrimeNG, SwiftUI)

What ships with it

Read from the repository

Just SKILL.md. No reference files, no scripts.

Gives 0 of the 12 instructions most marketing audience skills give in 382 tokens

Counted across 690 of the 894 authors here whose files we hold, read 2026-08-07

Apply Poppins font to headingsin 41 of 690, across 6 files
Apply Lora font to body textin 41 of 690, across 6 files
Use Arial fallback for headingsin 39 of 690, across 4 files
Use Georgia fallback for body textin 39 of 690, across 4 files
Maintain text hierarchy and formattingin 39 of 690, across 4 files
Use accent colors for non-text shapesin 38 of 690, across 3 files
Use RGB values for precise color matchingin 38 of 690, across 3 files
Use brand colors for primary text and backgroundsin 36 of 690, across 1 file
Read product marketing context file before asking questions, starting, or auditingin 35 of 690, across 23 files
Use active voice instead of passive voicein 26 of 690, across 10 files
Implement or generate appropriate JSON-LD structured datain 24 of 690, across 17 files
Prioritize clarity over clevernessin 22 of 690, across 8 files

Said here and by no other author read

reference shared tokens for color and typography
use brand colors decisively
meet WCAG 2.1 AA contrast in light and dark modes
reference semantic tokens for all color usage
use typography that contributes voice
prefer whitespace and scale over borders

Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.