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Competitive positioning

Skill Dragoon0x/product-skills/skills/pm-strategy-vision/competitive-positioning

Understand the competitive landscape and position your product clearly within it. Covers competitor analysis, differentiation strategy, and category creation vs. category entry. Use when entering a crowded market, losing deals to competitors, or when the team can't articulate why customers should choose you.From its SKILL.md

Install
npx -y skills add Dragoon0x/product-skills --skill competitive-positioning

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SKILL.md

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Competitive Positioning

Understand where you sit in the market and make sure customers understand it too.

How to use

  • /competitive-positioning Apply competitive positioning constraints to this conversation.
  • /competitive-positioning <market> Analyze positioning for the described competitive landscape.

Constraints

Competitive Landscape

  • MUST map competitors by what they actually compete on, not by feature lists
  • SHOULD categorize: direct competitors (same problem, same approach), indirect competitors (same problem, different approach), and alternatives (including doing nothing)
  • MUST understand why customers choose each competitor — talk to churned users and lost deals
  • NEVER dismiss a competitor without understanding why their customers stay

Differentiation

  • MUST choose a differentiation axis you can win on and defend
  • Differentiation MUST matter to the customer, not just look good in a pitch deck
  • SHOULD differentiate on the dimension your target segment cares most about
  • NEVER try to win on every axis. Being best at one thing beats being decent at everything.
  • MUST be honest about where competitors are stronger. Credibility comes from honesty.

Category Strategy

  • MUST decide: are you entering an existing category or creating a new one?
  • Entering: define your differentiation sharply. Why pick you over the incumbent?
  • Creating: name the category in plain language. Educate the market on why this category matters.
  • NEVER define your category by what you're not. Define it by what you enable.

Competitive Response

  • MUST have a clear response for when competitors ship something you don't have
  • SHOULD distinguish between features that matter to your segment and features that don't
  • NEVER chase competitor features reactively without validating customer demand
  • MUST update competitive positioning when the landscape changes materially

Anti-Patterns

  • Feature Comparison Obsession: competing on checkbox features instead of value delivered
  • Competitor Worship: defining your roadmap by what competitors build
  • Ignoring Indirect Competition: the spreadsheet and the intern are your real competitors
  • Category Jargon: creating a category name that only you understand
  • The Arms Race: matching every competitor feature and losing focus in the process

What ships with it

Read from the repository

Just SKILL.md. No reference files, no scripts.

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