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Competitive battlecard

Skill Dragoon0x/product-skills/skills/competitive-intelligence/competitive-battlecard

The product thinking layer for AI agents. 580 skills. 48 commands. 8 domains. - Product strategy, discovery, execution, analytics, growth, experience, conversion, communication and more.

Install
npx -y skills add Dragoon0x/product-skills --skill competitive-battlecard

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Create structured competitive battlecards for sales, product, and strategy conversations. Covers positioning, objection handling, competitive landmines, and knowing when to walk away. Use when preparing for competitive deals, losing to a specific competitor, or entering a market with established players.

SKILL.md

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Competitive Battlecard

Create tactical guides for positioning against specific competitors in real conversations.

How to use

  • /competitive-battlecard Apply battlecard constraints to this conversation.
  • /competitive-battlecard <competitor> Generate a battlecard against the named competitor.

Constraints

Competitor Snapshot

  • MUST describe what they do in one sentence. If you can't, you don't understand them.
  • MUST name their ideal customer profile
  • MUST state their pricing model and rough range
  • MUST state their claimed positioning — what they say they're best at
  • SHOULD note funding stage or company size as a behavioral signal

Where We Win

  • List 3-5 specific advantages. Not "better UX" — measurable, demonstrable differences.
  • Each advantage MUST have: the advantage, a proof point, and the actual words to use in conversation
  • NEVER claim advantages you can't demonstrate or prove

Where We Lose

  • MUST be honest. Every product loses somewhere.
  • Each weakness MUST include: what the competitor does better, which customers care, and how to handle it honestly
  • NEVER dodge weaknesses. Acknowledge and redirect.
  • SHOULD frame as trade-offs, not failures

Objection Handling

  • List top 5 things prospects say about the competitor in deals
  • For each: what they say, what they actually mean, and how to respond
  • NEVER badmouth the competitor directly. Position against the approach, not the company.
  • SHOULD reframe objections as opportunities to highlight your strengths

Competitive Landmines

  • Questions to ask early in the sales process that highlight your strengths
  • MUST be honest questions, not manipulative tricks
  • Examples: "Ask them to demo onboarding end-to-end" or "Ask about pricing at 500 users"

When to Walk Away

  • MUST define signals that mean the prospect is a better fit for the competitor
  • Walking away gracefully builds long-term reputation
  • NEVER fight for a deal where the customer will churn in 6 months

Maintenance

  • Battlecards go stale fast. Update when: competitor ships major changes, you lose 3+ deals for the same reason, or quarterly regardless

Keep looking

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