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Retention patterns

Skill Dragoon0x/product-skills/skills/growth/retention-patterns

Design for the second visit, not just the first. Habit loops, re-engagement triggers, and value reinforcement without dark patterns. Use when retention is low, when building engagement features, or when people stop coming back.From its SKILL.md

Install
npx -y skills add Dragoon0x/product-skills --skill retention-patterns

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SKILL.md

1.6 KB, 294 tokens by cl100k_base, as published. Nobody here has run it

Retention Patterns

Design for the second visit, not just the first.

How to use

  • /retention-patterns Apply retention constraints to this conversation.

Constraints

Habit Loop Design

  • Trigger: what brings the user back (notification, routine, need)
  • Action: what they do when they return (must be low-friction)
  • Reward: what value they get (must be variable, not identical every time)
  • Investment: what they put in that makes the product more valuable over time (data, content, connections)

Retention Checkpoints

  • Day 1: Did they experience core value?
  • Day 7: Did they return without a prompt?
  • Day 30: Has the product become part of a routine?
  • For each checkpoint: what's the one thing that, if true, predicts long-term retention?

Re-Engagement

  • MUST bring value, not just reminders ("Your weekly summary" not "We miss you")
  • SHOULD trigger based on user behavior, not calendar schedules
  • MUST respect opt-out preferences absolutely
  • NEVER use guilt or FOMO for re-engagement

Anti-Patterns

  • Streak mechanics that punish absence instead of rewarding presence
  • Notifications designed to create anxiety
  • Engagement features that benefit the platform but not the user
  • Measuring DAU without measuring whether users got value from their visit
  • Confusing addiction with loyalty

What ships with it

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