Trust signals
Skill Dragoon0x/product-skills/skills/conversion/trust-signals
Build credibility through evidence, not claims. Patterns for social proof, testimonials, logo walls, case studies, and security badges. Use when conversion is low despite good traffic or when the product is new and unknown.From its SKILL.md
npx -y skills add Dragoon0x/product-skills --skill trust-signalsAssembled from the repository path, not quoted from the project. Check it against their README if it does not work.
2 things to look at
- no licenseNo license file was found in the repository. Code published without one is not open source by default, so using it at work is a question for whoever answers licensing questions where you are.
- 4 stars4 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.
SKILL.md
1.7 KB, 324 tokens by cl100k_base, as published. Nobody here has run it
Trust Signals
Build credibility through evidence, not claims.
How to use
/trust-signalsApply trust signal constraints to this conversation.
Constraints
Hierarchy of Trust (strongest to weakest)
- Specific metrics from named customers ("Saved 14 hours/week" - Sarah, VP at Acme)
- Named customer logos from recognizable companies
- Aggregate numbers ("Used by 2,400 teams")
- Star ratings with review count
- Security/compliance badges
- General testimonial quotes without specifics
Placement Rules
- MUST place first trust signal within 1 scroll of the hero
- MUST place trust signals near every major CTA
- SHOULD increase trust signal density as the page approaches the conversion point
- NEVER cluster all social proof in one section. Distribute it.
- NEVER show an empty testimonial section or "as seen in" with no logos
Quality Rules
- Testimonials MUST include: name, role, company, and a specific outcome
- NEVER use stock photos for testimonial avatars
- Logos MUST be real customers. Remove any that are aspirational.
- Case study structure: situation, problem, solution, measurable result
- Numbers MUST be current and verifiable. Round down, not up.
Anti-Patterns
- Fake urgency counters ("Only 3 spots left!")
- Testimonials that sound written by marketing
- Trust badges from organizations nobody recognizes
- "As featured in" with publications that feature everyone
- Social proof without specificity ("Great product!" - John)
What ships with it
Read from the repository
Just SKILL.md. No reference files, no scripts.