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Landing structure

Skill Dragoon0x/product-skills/skills/conversion/landing-structure

Information architecture that guides visitors from curiosity to commitment. Enforces section order, content hierarchy, and scroll-depth logic. Use when building landing pages, product pages, or any conversion surface.From its SKILL.md

Install
npx -y skills add Dragoon0x/product-skills --skill landing-structure

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

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SKILL.md

1.7 KB, 343 tokens by cl100k_base, as published. Nobody here has run it

Landing Structure

Information architecture that guides visitors from curiosity to commitment.

How to use

  • /landing-structure Apply these constraints to landing page work in this conversation.

Constraints

Section Order (high-intent traffic)

  1. Hero: Problem + solution in one screen. CTA visible without scrolling.
  2. Social proof: logos, numbers, or one strong testimonial.
  3. How it works: 3 steps max. Show, don't tell.
  4. Features/benefits: lead with outcomes, support with features.
  5. Deeper social proof: case studies, detailed testimonials.
  6. Pricing or next step.
  7. FAQ: handle remaining objections.
  8. Final CTA: repeat the primary action.

Section Order (low-intent traffic)

  1. Hero: Lead with the problem. Make them feel understood.
  2. Problem amplification: show the cost of the status quo.
  3. Solution introduction.
  4. How it works: simple, visual, concrete.
  5. Social proof: trust before asking for commitment.
  6. Low-commitment CTA: free trial, demo, newsletter.

Rules

  • MUST have exactly one primary CTA per page (repeated, not different)
  • MUST make the hero scannable in under 5 seconds
  • MUST answer "what is this, who is it for, why should I care" before first scroll
  • Hero headline: 6-12 words. Subheadline: 15-25 words
  • NEVER start with "Welcome to..." or the company name
  • NEVER bury CTA below 3+ scrolls
  • NEVER have two consecutive text-heavy sections without visual break

What ships with it

Read from the repository

Just SKILL.md. No reference files, no scripts.

Keep looking

Skills are one crate of 326,679. Ordering is by how many stacks a row turns up in, so the top of any crate is what has actually been picked rather than what has the most stars.