Conversion copy

Skill Dragoon0x/product-skills/skills/communication/conversion-copy

Write headlines, CTAs, and value props that move people to act. Audits existing copy for weak verbs, vague claims, and missing specificity. Use when writing landing pages, hero sections, email subject lines, or any surface where words need to do real work.From its SKILL.md

Install

npx -y skills add Dragoon0x/product-skills --skill conversion-copy

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

2 things to look at

no licenseNo license file was found in the repository. Code published without one is not open source by default, so using it at work is a question for whoever answers licensing questions where you are.
4 stars4 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.

SKILL.md

1.8 KB, 365 tokens by cl100k_base, as published. Nobody here has run it

Conversion Copy

Write headlines, CTAs, and value props that move people to act.

How to use

/conversion-copy Apply copy constraints to this conversation.
/conversion-copy audit Audit existing copy against these constraints.

Constraints

Headlines

MUST communicate the core benefit in 6-12 words
MUST use specific language over abstract language ("Save 4 hours/week" not "Save time")
SHOULD start with what the user gets, not what the product does
NEVER use jargon the target user wouldn't use in conversation
Test: would this make sense on a billboard at 60mph?

Value Propositions

MUST answer "so what?" for every claim
MUST include at least one specific number, timeframe, or outcome
SHOULD use the user's language, not product language
NEVER stack adjectives without evidence ("fast, easy, powerful")
Formula: [Who] can [outcome] by [mechanism] in [timeframe]

Audit Checklist

Remove every adjective. Does the copy still communicate value?
Replace every "we" with "you". Does it still work?
Read it aloud. Does it sound like a human talking?
Show it to someone unfamiliar. Can they explain what this product does?
If any answer is no, rewrite.

Anti-Patterns

Starting with the company name or "Welcome to"
Using "solution" as a noun (what problem? for whom?)
Passive voice in CTAs ("Your account will be created" vs "Create your account")
Copy that describes what the product is instead of what it does for the user
Marketing superlatives without proof ("Best-in-class", "World's leading")

What ships with it

Read from the repository

Just SKILL.md. No reference files, no scripts.