Pitch deck

Skill Dokkabei97/forged-claude-code/skills/cmo/pitch-deck

Designs pitch deck storylines for investors, partners, and customers. Provides slide-by-slide content with key messages, data points, and storytelling structure.From its SKILL.md

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npx -y skills add Dokkabei97/forged-claude-code --skill pitch-deck

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SKILL.md

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Pitch Deck - Presentation Storyline Designer

Overview

Crafts compelling pitch deck narratives. A great pitch deck doesn't just inform — it makes the audience believe in your vision. Content and story first, slides second.

1. When to Apply

Trigger	Behavior
Fundraising preparation	Investor pitch deck
Partner outreach	Partnership deck
Enterprise sales	Sales deck
"pitch deck", "피치덱"	Interactive deck builder

2. Investor Pitch Deck (12 slides)

## Slide 1: Title
**Content**: Company name, tagline, your name, date
**Key message**: One sentence that captures what you do

## Slide 2: Problem
**Content**: The pain you're solving
**Key message**: Make them FEEL the problem
**Tips**:
- Use a specific story or scenario
- Quantify the pain ($, time, frustration)
- "X million people face this problem every day"

## Slide 3: Solution
**Content**: Your product in action
**Key message**: How you solve the problem differently
**Tips**:
- Demo screenshot or product visual
- Show, don't tell
- Keep it simple — one core value proposition

## Slide 4: How It Works
**Content**: 3-step process or product flow
**Key message**: It's not magic — here's the mechanism
**Tips**:
- Maximum 3 steps
- Visual flow diagram preferred
- Focus on user experience, not technology

## Slide 5: Traction / Validation
**Content**: Metrics that prove momentum
**Key message**: This is already working
**Data points**: Revenue, users, growth rate, retention, NPS
**Tips**:
- Up-and-to-the-right chart
- If pre-revenue: waitlist, LOIs, partnerships, user engagement
- Highlight growth RATE, not just absolute numbers

## Slide 6: Market Size
**Content**: TAM → SAM → SOM with sources
**Key message**: The opportunity is massive
**Tips**:
- Bottom-up calculation > top-down
- SAM/SOM are more important than TAM
- Cite credible sources

## Slide 7: Business Model
**Content**: How you make money
**Key message**: Clear path to revenue
**Tips**:
- Pricing tiers if SaaS
- Unit economics (LTV, CAC, margins)
- Expansion revenue strategy

## Slide 8: Competition
**Content**: Positioning matrix (NOT a feature comparison)
**Key message**: Why you win in your specific niche
**Tips**:
- 2x2 matrix with meaningful axes
- Don't say "no competitors" (red flag)
- Show your unique position

## Slide 9: Team
**Content**: Founders + key hires
**Key message**: Why THIS team will win
**Tips**:
- Relevant experience (domain expertise, exits)
- Team completeness (tech + business + domain)
- Photos + name + one-line credential

## Slide 10: Financials
**Content**: Revenue projections (3 years), key assumptions
**Key message**: Credible path to scale
**Tips**:
- Bottom-up projections, not top-down
- Show key assumptions explicitly
- Include current burn rate and runway

## Slide 11: The Ask
**Content**: Amount, use of funds, milestones this enables
**Key message**: Here's what we need and what we'll achieve
**Tips**:
- Specific amount (range OK: "$2-3M")
- 3-4 use of funds categories with percentages
- Milestones this funding achieves (18 months)

## Slide 12: Contact
**Content**: Thank you, contact info, CTA
**Key message**: Let's continue the conversation

3. Storytelling Structure

Problem (emotional hook)
  → Insight (why now, why this matters)
    → Solution (your product)
      → Proof (traction, data)
        → Vision (where this goes)
          → Ask (how to make it happen)

The "So What?" Test: Every slide must answer "why should the investor care?"

4. Deck Variants

Audience	Slides	Focus
Pre-seed/Angel	8-10	Team, vision, early validation
Seed	10-12	PMF signals, early metrics, market
Series A	12-15	Growth metrics, unit economics, scale plan
Partner	6-8	Mutual value, integration, audience
Sales	8-10	Customer problem, ROI, case studies

5. Common Mistakes

Mistake	Fix
Too many slides (20+)	Cut to 12, use appendix
Feature list instead of story	Lead with problem and benefit
"No competition"	Show how you're positioned differently
Unrealistic projections	Bottom-up with explicit assumptions
Too much text per slide	1 key message per slide, visuals > text
Missing the ask	Always end with clear, specific ask

6. Tool Coordination

Tool	Purpose
Write	Generate deck content outline
Read	Reference company metrics, PRD