Lead qualification

Skill cognyai/claude-code-marketing-skills/skills/lead-qualification

Research and qualify business leads against your ICPFrom its SKILL.md

Install

npx -y skills add cognyai/claude-code-marketing-skills --skill lead-qualification

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

One thing to look at

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SKILL.md

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Lead Qualification

Research a lead or list of leads to determine ICP fit, company details, and deal potential.

Usage

/lead-qualification "John Smith [email protected]" — qualify a single lead /lead-qualification — then paste a list of leads

Steps

1. Parse the lead(s)

Extract name, email, and company from input. If email domain is personal (gmail, hotmail, outlook, yahoo, live), flag it — personal emails are a lower-quality B2B signal.

2. Research each lead

For each lead, WebSearch for:

Full name + company → LinkedIn profile, role, seniority
Company domain → website, size, industry
Company + "marketing" or "advertising" → whether they do paid media

3. Assess company fit

WebFetch the company website if found:

What do they sell?
How big are they? (team page, about page, funding)
Do they run ads? (check for tracking pixels, ad landing pages)
What's their likely marketing budget?

4. Score each lead

Lead: [Name] ([email])
Company: [Company] — [what they do]
Role: [Title/seniority if found]
ICP Fit: HIGH / MEDIUM / LOW / NONE

Signals:
+ [Positive signal, e.g., "Runs Google Ads"]
+ [Another positive]
- [Negative signal, e.g., "Personal email"]
- [Another negative]

Estimated deal value: [based on company size]
Next step: [specific recommendation]

5. Summary table for multiple leads

┌──────────────┬──────────────────┬──────────┬───────────────┐
│     Name     │     Company      │ ICP Fit  │   Next Step   │
├──────────────┼──────────────────┼──────────┼───────────────┤
│ [Lead 1]     │ [Company]        │ HIGH     │ Send proposal │
│ [Lead 2]     │ [Unknown]        │ LOW      │ Disqualify    │
└──────────────┴──────────────────┴──────────┴───────────────┘

What ships with it

Read from the repository

Just SKILL.md. No reference files, no scripts.