Competitor analysis

Skill cognyai/claude-code-marketing-skills/skills/competitor-analysis

Research competitor positioning, ads, pricing, and market gapsFrom its SKILL.md

Install

npx -y skills add cognyai/claude-code-marketing-skills --skill competitor-analysis

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SKILL.md

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Competitor Analysis

Research a competitor or market to understand positioning, pricing, strengths, and gaps.

Usage

/competitor-analysis hubspot.com — analyze a specific competitor /competitor-analysis "marketing automation tools" — analyze a market category

Steps

1. Identify the competitive set

If given a company: WebSearch for "[company] competitors" and "[company] vs" If given a category: WebSearch for "best [category] 2025" and "[category] comparison"

Build a list of 4-6 key competitors.

2. Analyze each competitor's positioning

For each competitor, WebFetch their homepage and key pages:

Tagline/headline: How do they position themselves?
Target audience: Who are they selling to?
Key features: What do they emphasize?
Pricing: What's the price point and model?
Social proof: Customer logos, testimonials, case studies

3. Analyze their search presence

WebSearch for key terms in the market:

Who ranks #1-3 for the main category keywords?
What content strategy are they using? (blog, comparison pages, tools)
Are they running Google Ads on brand/competitor terms?

4. Identify market gaps

Compare across all competitors:

What features does everyone offer vs. unique differentiators?
What pricing tier is underserved?
What audience segment is ignored?
What messaging angle is nobody using?

5. Report

Competitive Analysis: [Company/Market]

Competitive Landscape:
┌─────────────┬───────────────────┬──────────────┬───────────┐
│  Competitor  │    Positioning     │   Pricing    │ Strength  │
├─────────────┼───────────────────┼──────────────┼───────────┤
│ [Company 1] │ [tagline]         │ [price]      │ [key USP] │
│ [Company 2] │ [tagline]         │ [price]      │ [key USP] │
│ [Company 3] │ [tagline]         │ [price]      │ [key USP] │
└─────────────┴───────────────────┴──────────────┴───────────┘

Search Dominance:
- [keyword 1]: [who ranks #1]
- [keyword 2]: [who ranks #1]
- [keyword 3]: [who ranks #1]

Market Gaps:
1. [Gap description + opportunity]
2. [Gap description + opportunity]
3. [Gap description + opportunity]

Positioning Recommendation:
[Specific positioning advice based on gaps found]

What ships with it

Read from the repository

Just SKILL.md. No reference files, no scripts.