Landing page review

Skill cognyai/claude-code-marketing-skills/skills/landing-page-review

Marketing skills for Claude Code — SEO audits and implementation, ad analysis, ad optimization. Free skills need no account. $9/mo for live Search Console, Bing & LinkedIn data.

Install

npx -y skills add cognyai/claude-code-marketing-skills --skill landing-page-review

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

One thing to look at

no licenseNo license file was found in the repository. Code published without one is not open source by default, so using it at work is a question for whoever answers licensing questions where you are.

What its author says it does

Copied from the file, not written here

CRO review of a landing page with specific conversion recommendations

SKILL.md

2.4 KB, 563 tokens by cl100k_base, as published. Nobody here has run it

Landing Page Review

Analyze a landing page for conversion optimization — messaging, layout, trust signals, and CTA effectiveness.

Usage

/landing-page-review example.com/pricing — review the given page

Steps

1. Fetch and analyze the page

Use WebFetch to load the URL. Extract:

Headline and subheadline text
CTA buttons (text, placement, count)
Value proposition clarity
Above-the-fold content
Page structure (sections, flow)

2. Evaluate messaging

Score each element:

Headline clarity (1-10): Does it immediately communicate what you get?
Value prop specificity (1-10): Numbers > vague claims
CTA strength (1-10): Action-oriented, specific, visible
Social proof (1-10): Testimonials, logos, stats
Urgency/scarcity (1-10): Reason to act now

3. Check trust signals

Look for:

Customer logos or testimonials
Security badges / certifications
Pricing transparency
Contact information
Privacy policy / terms links
Case studies or results

4. Analyze form/CTA friction

If there's a form:

Number of fields (fewer = higher conversion)
Field labels and placeholder text
Submit button text (specific > generic)
Error handling
Privacy reassurance near form

5. Mobile assessment

Check:

Mobile viewport optimization
Touch target sizes
Content readability on small screens
CTA visibility without scrolling

6. Competitive comparison

WebSearch for 2-3 competitors and briefly compare:

How do their landing pages differ?
What trust signals do they use?
How is their CTA different?

7. Report

Landing Page Review: [URL]
Conversion Score: X/100

Messaging: X/30
- Headline: [score] — [specific feedback]
- Value prop: [score] — [specific feedback]
- CTA: [score] — [specific feedback]

Trust: X/30
- Social proof: [score]
- Credibility signals: [score]
- Transparency: [score]

UX: X/20
- Form friction: [score]
- Mobile: [score]
- Load speed: [score]

Differentiation: X/20
- vs [Competitor 1]: [comparison]
- vs [Competitor 2]: [comparison]

Top 5 Changes (in priority order):
1. [Specific change with expected impact]
2. ...
3. ...
4. ...
5. ...

What ships with it

Read from the repository

Just SKILL.md. No reference files, no scripts.

Gives 0 of the 12 instructions most design frontend skills give in 563 tokens

Counted across 1,169 of the 1,878 authors here whose files we hold, read 2026-08-07

Use CSS variables for color consistencyin 72 of 1169, across 23 files
Commit to one bold aesthetic direction before codingin 72 of 1169, across 27 files
Match implementation complexity to the aesthetic visionin 70 of 1169, across 20 files
Add atmospheric background effects and texturesin 57 of 1169, across 9 files
Use unexpected spatial compositions and layoutsin 56 of 1169, across 8 files
Implement real working codein 55 of 1169, across 7 files
Vary themes and aesthetics across different designsin 48 of 1169, across 7 files
Launch chromium in headless modein 47 of 1169, across 4 files
Close the browser when donein 47 of 1169, across 4 files
Run provided scripts with help flag firstin 47 of 1169, across 4 files
Wait for network idle statein 47 of 1169, across 4 files
Use descriptive selectors for elementsin 47 of 1169, across 4 files

Said here and by no other author read

Fetch the URL using WebFetch
Extract the headline, subheadline, and CTA buttons
Score messaging elements on a one to ten scale
Check for customer logos, testimonials, and security badges
Analyze form and CTA friction
Assess mobile viewport optimization and touch target sizes

Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.