Landing page review

Skill cognyai/claude-code-marketing-skills/skills/landing-page-review

CRO review of a landing page with specific conversion recommendationsFrom its SKILL.md

Install

npx -y skills add cognyai/claude-code-marketing-skills --skill landing-page-review

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One thing to look at

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SKILL.md

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Landing Page Review

Analyze a landing page for conversion optimization — messaging, layout, trust signals, and CTA effectiveness.

Usage

/landing-page-review example.com/pricing — review the given page

Steps

1. Fetch and analyze the page

Use WebFetch to load the URL. Extract:

Headline and subheadline text
CTA buttons (text, placement, count)
Value proposition clarity
Above-the-fold content
Page structure (sections, flow)

2. Evaluate messaging

Score each element:

Headline clarity (1-10): Does it immediately communicate what you get?
Value prop specificity (1-10): Numbers > vague claims
CTA strength (1-10): Action-oriented, specific, visible
Social proof (1-10): Testimonials, logos, stats
Urgency/scarcity (1-10): Reason to act now

3. Check trust signals

Look for:

Customer logos or testimonials
Security badges / certifications
Pricing transparency
Contact information
Privacy policy / terms links
Case studies or results

4. Analyze form/CTA friction

If there's a form:

Number of fields (fewer = higher conversion)
Field labels and placeholder text
Submit button text (specific > generic)
Error handling
Privacy reassurance near form

5. Mobile assessment

Check:

Mobile viewport optimization
Touch target sizes
Content readability on small screens
CTA visibility without scrolling

6. Competitive comparison

WebSearch for 2-3 competitors and briefly compare:

How do their landing pages differ?
What trust signals do they use?
How is their CTA different?

7. Report

Landing Page Review: [URL]
Conversion Score: X/100

Messaging: X/30
- Headline: [score] — [specific feedback]
- Value prop: [score] — [specific feedback]
- CTA: [score] — [specific feedback]

Trust: X/30
- Social proof: [score]
- Credibility signals: [score]
- Transparency: [score]

UX: X/20
- Form friction: [score]
- Mobile: [score]
- Load speed: [score]

Differentiation: X/20
- vs [Competitor 1]: [comparison]
- vs [Competitor 2]: [comparison]

Top 5 Changes (in priority order):
1. [Specific change with expected impact]
2. ...
3. ...
4. ...
5. ...

What ships with it

Read from the repository

Just SKILL.md. No reference files, no scripts.