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Outbound and positioning

Skill Chykalophia/cro-research-reporting/skills/outbound-and-positioning

This skill should be used for cold outreach, follow-up sequences, B2B sales qualification, and positioning/messaging. Trigger phrases include "write a cold email", "outreach to", "follow-up sequence", "cadence", "qualify this deal", "discovery questions", "value proposition", "positioning", "messaging", "how do we describe ourselves", or "elevator pitch". Use it whenever the task is reaching prospects or sharpening how an offer is positioned.From its SKILL.md

Install
npx -y skills add Chykalophia/cro-research-reporting --skill outbound-and-positioning

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SKILL.md

3.4 KB, 690 tokens by cl100k_base, as published. Nobody here has run it

Outbound & Positioning

Reach the right people with messages that read like a peer wrote them, and sharpen the positioning those messages express.

Principles

  1. Write like a peer, not a vendor. Lead with their world ("you"), not yours ("we/I"). If you can delete the opener and the email still makes sense, the personalization is fake.
  2. One low-friction ask. Every sentence earns its place; one clear, easy next step.
  3. Positioning precedes copy. If the message isn't landing, the positioning is usually the problem, not the wording.
  4. Sequences beat single sends. Most replies come from follow-ups; cadence and persistence matter more than any single line.
  5. Non-hype voice. No buzzwords, no "just checking in," no AI tells. (Chykalophia voice; see conversion-copywriting/references/voice-and-headlines.md.)

Framework pickers

  • Cold email (references/cold-email-and-cadence.md): PAS (default), BAB (transformation), QVC (brevity for execs), 3 C's (Compliment, Case study, CTA — the agency-outreach default), SCQ (consultative). Plus subject-line and cadence rules with benchmarks.
  • Qualification & discovery (references/positioning-and-methodologies.md): SPIN (consultative discovery), Challenger (reframe with insight), MEDDIC/MEDDPICC (complex-deal scorecard), BANT (fast triage), JTBD (sell the outcome).
  • Positioning & messaging (references/positioning-and-methodologies.md): April Dunford's five components (competitive alternatives → unique attributes → value → target customers → market category) and the Value Proposition Canvas (jobs/pains/gains ↔ products/pain-relievers/gain-creators, tested for "fit").

Workflow

  1. Clarify the audience, the trigger/relevance, and the single desired action.
  2. For outreach: pick the framework, draft 1 short email + a 4–5 step cadence, each touch carrying one new value point (never "just checking in").
  3. For qualification: choose the methodology to deal complexity; produce the question set or scorecard.
  4. For positioning: run Dunford's five components and pressure-test with the Value Proposition Canvas; express the result as a one-line positioning statement and a value prop.

Engagement context

At the start of a task, check for the engagement brief (default ./cro-engagement.md, created by the getting-started skill / /kickoff). If it exists, read it first and tailor to the client, ICP, positioning, and brand voice it records. If it's missing and the work is more than a one-off, offer to capture one via getting-started.

Related skills

Pair with conversion-copywriting (the on-page expression of positioning) and ecommerce-cro-audit/report-information-design for the consulting deliverables that follow.

Guardrails

No fabricated personalization, fake mutual connections, or invented "case studies." Respect anti-spam norms; honor a breakup email if you send one. Keep claims true and specific.

What ships with it: 2 files

4.7 KB alongside SKILL.md

references/

Gives 0 of the 12 instructions most sales audience skills give in 690 tokens

Counted across 401 of the 401 authors here whose files we hold, read 2026-08-07

  • Read product marketing context before asking questionsin 21 of 401, across 11 files
  • Acknowledge competitor strengths honestlyin 18 of 401, across 7 files
  • Start every page with a summaryin 15 of 401, across 4 files
  • Use a single, low-friction call to actionin 15 of 401, across 7 files
  • Create a single source of truth for each competitorin 14 of 401, across 3 files
  • Make each follow-up email add new valuein 11 of 401, across 5 files
  • Cut any sentence that does not drive a replyin 10 of 401, across 4 files
  • Tie personalization directly to the problemin 10 of 401, across 4 files
  • Write paragraph comparisons for each dimensionin 9 of 401, across 3 files
  • Link between related competitor pagesin 9 of 401, across 3 files
  • Keep subject lines short and lowercasein 9 of 401, across 3 files
  • Define ideal customer profile from top customersin 9 of 401, across 3 files

Said here and by no other author read

  • lead with the prospect world not yours
  • build a four to five step cadence
  • add a new value point each touch
  • choose the framework by deal complexity
  • run dunford five components for positioning
  • pressure-test using value proposition canvas

Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.

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