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Ecommerce cro audit

Skill Chykalophia/cro-research-reporting/skills/ecommerce-cro-audit

A Claude / Cowork / Claude Code plugin for CRO audits, deep sourced research, conversion copywriting, positioning, and render-safe reporting.

Install
npx -y skills add Chykalophia/cro-research-reporting --skill ecommerce-cro-audit

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

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This skill should be used when auditing or improving conversion on an ecommerce/DTC product page (PDP), collection, cart, or checkout funnel, and extends to any conversion surface (landing page, lead-gen form, SaaS signup). Trigger phrases: "CRO audit", "conversion audit", "why isn't my product page converting", "improve conversion rate", "optimize this PDP / funnel / landing page", "low add-to-cart rate", "reduce cart abandonment", "Shopify conversion", "make this page convert". Use it whenever conversion of a page or funnel is in question, even if the user does not say "CRO".

The file declares its own license as MIT. That is the author’s claim about this one file, and it is not the same thing as the license GitHub reports for the repository, which is listed with the other numbers below.

SKILL.md

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Ecommerce & Conversion CRO Audit

Diagnose why a page or funnel underconverts, then prescribe prioritized, evidence-backed fixes. Built for product pages first; the same method applies to collection/cart/checkout and to non-ecommerce surfaces.

Operating principles

  1. Ground in first-party data before opinion. Pull the real funnel before theorizing. "This hurts conversion" is far stronger paired with "and your add-to-cart rate is 0.8% vs a ~7.5% norm."
  2. Benchmark against the right tier. A $400 luxury item is not a $30 commodity. See references/diagnostics-and-benchmarks.md.
  3. Diagnose before prescribing. Locate the leak (which step) and the mechanism (which gate) before listing fixes.
  4. Conversion is multiplicative. Several mediocre gates compound to a near-zero rate; repair the whole chain.
  5. Prioritize by impact × effort, and don't call a fix "proven" until a sound test confirms it (references/experimentation.md).
  6. Show, don't tell. Pair recommendations with a visual blueprint; hand output to report-information-design.

The workflow

  1. Baseline (first-party data). Sessions → add-to-cart rate → reached-checkout → completed; device; source; AOV; returns. Interrogate traffic quality first; the add-to-cart rate is usually the most defensible signal. Shopify queries in references/shopify-specifics.md.
  2. Benchmark against the correct tier.
  3. Walk the funnel (home → collection → PDP → cart → checkout, PDP-weighted). On a real theme, map findings to actual files/blocks.
  4. Five-gate diagnostic: Comprehend → Desire → Trust → De-risk → Act (extended to the cart/checkout gate). Score each; locate the leak via step-conversion.
  5. Check the levers (references/conversion-playbook.md + references/checkout-mobile-accessibility.md): reviews, imagery, fit, variant/configurator UX, buy-box + sticky ATC, value/story, trust + BNPL, OOS capture, checkout UX, mobile, accessibility, search/personalization, speed.
  6. Prioritize on an impact × effort matrix; design the experiment (hypothesis, PXL/ICE prioritization, sample size, run length).
  7. Produce the deliverable — sourced audit + annotated blueprint; use deep-research-synthesis for fresh evidence and report-information-design for output.

Reference map

  • references/conversion-playbook.md — the core levers with sourced lift figures.
  • references/diagnostics-and-benchmarks.md — benchmark tiers, traffic-quality caveats, funnel math, the five-gate model, impact/effort.
  • references/checkout-mobile-accessibility.md — checkout/cart UX (Baymard), the mobile gap, accessibility-as-CRO, search/personalization, email/retention.
  • references/experimentation.md — sizing/peeking/sequential testing, ICE/PIE/PXL/RICE, hypothesis template.
  • references/buyer-psychology.md — premium/luxury & affluent psychology, sustainability sequencing, storytelling, naming, gifting.
  • references/persuasion-and-mental-models.md — Cialdini's 7 + conversion mental models + pricing psychology + a challenge→models table.
  • references/shopify-specifics.md — Shopify theme/PDP hooks, ShopifyQL queries, the conversion app ecosystem.
  • references/liquid-product-template-checklist.md — building a clean, conversion-optimized Shopify product template (current Dawn/theme-tools practice).
  • references/beyond-ecommerce.md — landing pages, lead-gen, SaaS signup.

Engagement context

At the start of a task, check for the engagement brief (default ./cro-engagement.md, created by the getting-started skill / /kickoff). If it exists, read it first and tailor to the client, product, price tier, ICP, in-scope surface, goal/metric, and brand voice it records. If it's missing and the work is more than a one-off, offer to capture one via getting-started.

Related skills

deep-research-synthesis (fresh, tiered evidence), report-information-design (the report + blueprint), conversion-copywriting (on-page copy as a lever), outbound-and-positioning (the positioning the page expresses). Agents: cro-auditor runs this skill, cro-verifier checks the output.

Guardrails

Don't quote vendor "X% lift" figures as guarantees (label directional). Don't recommend fake urgency. Don't let sustainability/mission lead for a style-first audience. Separate the page problem from the traffic problem — this skill targets conversion, not acquisition.

Keep looking

Skills are one crate of 328,083. Ordering is by how many stacks a row turns up in, so the top of any crate is what has actually been picked rather than what has the most stars.