Local business marketing

Local Business Marketing

Turn local relevance, operational truth, community proof, and timely offers into content that drives calls, bookings, directions, visits, and qualified inquiries.

Guardrails

• Verify business name, locations or service area, hours, availability, prices, offer terms, event dates, phone/booking destination, and required disclaimers before publishing them.
• Never fabricate reviews, customer identities, local partnerships, awards, scarcity, neighborhood knowledge, or “near me” relevance.
• Treat regulated services, health claims, financial claims, age restrictions, and before/after results conservatively; surface required approvals.
• Do not publish the same generic promotional caption to every location or platform.
• Create drafts first. Obtain explicit approval of location, offer terms, CTA destination, date, account, and media before scheduling or queueing.
• Stop on authorization failure or when the requested local account is not connected.

Workflow

1. Establish location model: storefront, multi-location, mobile/service-area, appointment-led, event-led, or locally delivered ecommerce. Capture geography, audience, demand windows, offer, proof, conversion action, and operational constraints.
2. Call social_getSocialMediaAccounts once and map returned accounts to locations and channels. Do not infer that similarly named accounts represent the same branch.
3. Audit useful local inputs: FAQs, service availability, customer proof with permission, team expertise, products/menu, events, partnerships, landmarks, seasonality, weather sensitivity, inventory, and booking capacity.
4. Build a balanced plan using five jobs: be found, reduce uncertainty, prove trust, create timely reasons to act, and strengthen community relevance.
5. Choose platform roles using references/local-channel-playbook.md. Use Google Business for high-intent updates and actions; use social channels for discovery, familiarity, proof, and community context.
6. Write location-specific copy with a concrete local detail, customer value, proof or operational fact, and one primary CTA. Avoid keyword-stuffed city lists.
7. Plan authentic media: exterior/interior orientation, people with permission, process, product/service detail, local proof, event information, or offer creative. Upload local media through $simplified-social and retain permanent asset IDs.
8. Show a location/channel matrix containing date, account, post purpose, copy, media, CTA, offer terms, and verification status.
9. When authorized, create each post with social_createSocialMediaPost and action: "draft". Apply exact Google Business and channel fields from ../simplified-social/references/platform-settings.md.
10. Schedule or queue only after explicit approval. Measure by the intended business action where available, separating platform engagement from calls, bookings, visits, and revenue.

Local Marketing Standard

• Lead with usefulness and specificity: what is available, for whom, where, when, why it matters, and what to do next.
• Use community content only when the relationship is real and relevant. Locality is context, not decoration.
• Balance demand capture with trust building: offers alone create promotion fatigue; lifestyle content alone may fail to drive action.
• Reflect capacity. Do not promote appointment slots, delivery coverage, inventory, or event access the business cannot fulfill.
• For multiple locations, preserve brand consistency while allowing meaningful local differences in team, proof, events, products, and CTA routes.

Output

Lead with the local growth objective and conversion path. Then provide the channel/location roles, content plan, verification checklist, drafts created, measurement plan, and any operational fact blocking publication.