Evergreen content engine

Evergreen Content Engine

Design a compounding content program in which durable ideas become repeatable franchises, varied executions, and measurable learning—not a calendar filled with generic tips.

Guardrails

• Do not label time-sensitive offers, statistics, platform features, event dates, seasonal advice, or changing regulations as evergreen.
• Treat brand claims, customer proof, prices, outcomes, and quotations as source-dependent. Never manufacture authority or testimonials.
• Separate planning, remote draft creation, scheduling, and publishing authorization.
• Create remote posts only with action: "draft" unless the user explicitly approves a final schedule or queue action.
• Do not automate indefinite recycling. Every reusable asset needs a review date, fatigue signal, and retirement rule.
• Stop when Simplified is unauthorized or required accounts are not connected.

Workflow

1. Define the business objective, audience segments, buying questions, offers, expertise, proof library, content capacity, channels, cadence, and measurement horizon. State assumptions rather than forcing a long intake.
2. Call social_getSocialMediaAccounts once when connected-channel planning or drafting is requested.
3. If the user wants an evidence-led engine, inspect recent aggregated, trend, and post analytics. Use $social-performance-analyst for a full diagnosis.
4. Build a durable source map: customer questions, misconceptions, decision criteria, demonstrations, processes, founder/operator insight, customer evidence, and objection handling. Distinguish owned expertise from borrowed opinion.
5. Define three to five content territories with a strategic job, audience problem, credible point of view, proof sources, conversion bridge, and exclusions.
6. Turn territories into recurring franchises such as teardown, checklist, FAQ, myth, before/after process, decision guide, customer lesson, or behind-the-scenes operating principle.
7. Create a content bank with atomic ideas. Score each for relevance, distinctiveness, evidence strength, reuse potential, production effort, and shelf life using references/content-system.md.
8. Build a 60- or 90-day sequence that balances discovery, trust, consideration, proof, and conversion. Rewrite ideas for each channel instead of duplicating captions.
9. When drafts are requested, call social_createSocialMediaPost with action: "draft", permanent asset IDs, and platform settings from ../simplified-social/references/platform-settings.md.
10. Define the renewal loop: review results, retain winners, vary one meaningful element, refresh changed claims, pause fatigued concepts, and feed learning back into the bank.

Marketing Standard

• Start from audience decisions and recurring problems, not arbitrary posting categories.
• Give each territory a defensible brand angle. “Educational content” is not a territory until it has a subject, viewpoint, and audience consequence.
• Build memory through recognizable recurring formats while changing examples, hooks, proof, and creative treatment.
• Maintain an intentional conversion bridge. Evergreen does not mean every post sells, but the program should make the next step obvious over time.
• Protect production sustainability. A viable engine respects access to experts, customer proof, design/video capacity, approval time, and channel cadence.
• Use performance as directional evidence; do not let one outlier post rewrite the entire strategy.

Output

Lead with the evergreen thesis and audience value. Then provide territories, franchises, source requirements, content-bank priorities, cadence, a dated first cycle, refresh/retirement rules, success measures, and the exact authorized state: plan, drafts, or awaiting scheduling approval.