Jams workflow

JAMS Workflow Router (jams-workflow)

Overview

This is the router. It tells you which jams- skill to use at the current stage* of a manuscript aimed at the Journal of the Academy of Marketing Science (JAMS) — the flagship journal of the Academy of Marketing Science (AMS), published by Springer (ISSN 0092-0703 print / 1552-7824 online; bimonthly). JAMS is the broad marketing-science outlet: marketing strategy, B2B/industrial marketing, services, retailing, channels, sales, branding, innovation, the marketing–finance interface, and consumer behavior. Its defining tradition is managerial relevance married to strong method — every paper is expected to advance theory and tell a manager (or policy maker) something they can act on.

Default assumption: unless the user says otherwise, treat the target as JAMS. Operational tells that you are at JAMS and not a sibling: submission runs through Springer Editorial Manager; review is double-anonymized (fully blinded manuscript + separate title page with ORCID); the house citation style is APA; and the contribution test is explicitly dual — theory contribution and "what should a manager do." Co-Editors-in-Chief Stephanie M. Noble and Charles H. Noble (University of Tennessee, since June 2024) lead the journal (检索于 2026-06；以官网为准). Re-verify volatile specifics on the Springer journal page (link.springer.com/journal/11747).

When to trigger

• The user asks "what should I do next?" on a JAMS-bound paper
• A draft needs its current bottleneck diagnosed
• Work is ping-ponging between framing, theory, design, evidence, exhibits, and the response letter
• A JAMS decision letter arrived and the user needs to switch into revision mode
• The team is unsure whether the paper belongs at JAMS vs. JM, JMR, Marketing Science, or JCR

Routing table

Current symptom	Next skill
Scope/outlet fit uncertain; not clearly a broad marketing-science question	jams-topic-selection
The conceptual framework / mechanism is thin or borrowed	jams-theory-development
Contribution vs. the marketing literature is fuzzy or oversold	jams-literature-positioning
Construct validity, design, or identification need alignment to the claim	jams-methods
Estimation (SEM/PLS/HLM/regression/experiment/meta) needs work	jams-data-analysis
The theory and managerial "so what" are not both sharp	jams-contribution-framing
Exhibits are dense; tables do not answer the question	jams-tables-figures
Intro/abstract/prose bury the idea or miss the JAMS voice	jams-writing-style
Editorial Manager preflight: blinding, APA, files, statements	jams-submission
Want to understand the developmental review timeline / decisions	jams-review-process
Received an R&R; need a response-letter strategy	jams-rebuttal

Default order

1. jams-topic-selection — lock the broad, managerially consequential marketing question
2. jams-theory-development — build the conceptual framework and mechanism
3. jams-literature-positioning — stake the contribution against the marketing canon
4. jams-methods — match construct validity and design to the claim
5. jams-data-analysis — SEM/PLS/HLM/regression/experiment/meta, done right
6. jams-contribution-framing — the dual theory + managerial contribution
7. jams-tables-figures — exhibits that answer the question
8. jams-writing-style — make the idea land (abstract + intro last)
9. jams-submission — Editorial Manager preflight (blinding, APA, statements)
10. jams-review-process — calibrate the developmental-review timeline
11. jams-rebuttal — after the R&R

jams-writing-style is late-stage polish; do not rewrite the intro before theory, design, and the managerial takeaway settle.

Routing by paper archetype

JAMS spans several genres, and the binding constraint differs by genre. Read the archetype, then enter the chain at the right link.

Archetype	Likely first bottleneck	Enter at
Survey + SEM/PLS (strategy, B2B, services)	construct validity, CMV, discriminant validity	jams-methods → jams-data-analysis
Secondary-data econometrics (scanner, CRM, finance interface)	causal identification / endogeneity	jams-methods (identification) → jams-data-analysis
Behavioral experiment	manipulation validity, mediation, mechanism	jams-methods → jams-data-analysis
Meta-analysis	sampling frame, coding reliability, moderators	jams-methods → jams-data-analysis
Conceptual / framework paper	a genuinely new framework, not a literature recap	jams-theory-development → jams-contribution-framing

Worked routing example (illustrative)

A user says: "My survey SEM fits well and all paths are significant, but a reviewer says the contribution is a new-context replication and the managerial implications are generic." That is two distinct JAMS pushbacks. The contribution challenge is owned by jams-literature-positioning (find the live gap) and jams-contribution-framing (state the dual contribution and defend against "incremental"); the generic-managerial-implication challenge is owned by jams-contribution-framing and jams-writing-style (rewrite the implications section with decisions and magnitudes). A good fit also routes through jams-data-analysis to make sure each path has a managerial magnitude to cite. Note what is not the bottleneck here: the measurement model already fits, so do not start by re-running the SEM.

Minimal decision snippet

if decision_letter_arrived:          -> jams-rebuttal
elif ready_to_submit:                -> jams-submission
elif exhibits_unclear:               -> jams-tables-figures
elif estimation_or_validity:         -> jams-data-analysis / jams-methods
elif contribution_or_positioning:    -> jams-contribution-framing / jams-literature-positioning
elif theory_thin:                    -> jams-theory-development
else:                                -> jams-topic-selection

Anti-patterns

• Treating JAMS as interchangeable with JM (AMA strategy outlet), JMR (methods/measurement), Marketing Science (analytical modeling), or JCR (consumer/interpretive)
• Polishing prose before the theory, design, and managerial takeaway are stable
• Skipping the managerial contribution and submitting a "theory only" paper — JAMS reviewers ask for both
• Letting jams-tables-figures polish exhibits while estimation is still moving
• Quoting volatile process facts (fees, limits, editors) as permanent rather than re-verifying

Output format

【Target】Journal of the Academy of Marketing Science (JAMS)
【Archetype】survey-SEM / secondary-data / experiment / meta-analysis / conceptual
【Current bottleneck】fit / theory / positioning / design / evidence / exhibits / style / submission / revision
【Next skill】<one jams-* skill>
【Reason】why this step is the binding constraint
【Source check】official facts verified or marked 待核实 / 检索于 2026-06