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Copywriting

Skill bromso/metapowers/plugins/marketing/skills/copywriting

A Claude Code plugin that adds an agentic skills framework, with MCP's and a meta prompting processes. Inspired by "Superpowers" & "Figma Console MCP", but not just for development or design; but for all aspect within the digital production cycle.

Install
npx -y skills add bromso/metapowers --skill copywriting

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

One thing to look at

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What its author says it does

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Write persuasive copy for any marketing surface

SKILL.md

2.3 KB, as published. Nobody here has run it

Copywriting

Write persuasive, conversion-focused copy for "$ARGUMENTS". Apply proven copywriting frameworks to create compelling headlines, body copy, and calls to action.

Prerequisites

Read .metapowers/marketing/$ARGUMENTS/00-strategy.md. If this file does not exist, tell the user:

Phase 0 (Strategy) has not been completed for "$ARGUMENTS". Run /marketing:customer-research $ARGUMENTS first, or use --skip-checks to bypass.

If --skip-checks is present in $ARGUMENTS, skip this check and log to .metapowers/marketing/$ARGUMENTS/skip-log.md.

Process

  1. Read context:

    • Read .metapowers/marketing/$ARGUMENTS/00-strategy.md for audience, messaging, and positioning
    • Read .metapowers/marketing/$ARGUMENTS/01-reach.md if it exists (for content context)

  2. Define the copy brief:

    • What surface? (landing page, email, ad, social, product)
    • Who is reading? (map to persona from strategy)
    • What's the one action they should take?
    • What's their current state of awareness? (unaware, problem-aware, solution-aware, product-aware)

  3. Apply copywriting frameworks:

    • Headlines: Use PAS (Problem-Agitate-Solve), AIDA (Attention-Interest-Desire-Action), or 4U (Useful-Urgent-Unique-Ultra-specific)
    • Body: Lead with the biggest benefit, use social proof, address objections, create urgency
    • CTA: Clear, specific, benefit-oriented action verbs
    • Generate 3-5 headline variants and recommend the strongest

  4. Voice and tone calibration:

    • Match the brand voice from the messaging framework
    • Adjust formality for the channel (email vs. social vs. landing page)
    • Use the audience's own language (from customer research)

  5. Write the artifact — append to .metapowers/marketing/$ARGUMENTS/02-act.md under a ## Copywriting section:

    • Copy Brief — surface, audience, action, awareness level
    • Headlines — 3-5 variants with framework used
    • Body Copy — complete draft
    • CTA Options — 2-3 call-to-action variants
    • Copy Notes — tone decisions and rationale

Output

Copy written to .metapowers/marketing/$ARGUMENTS/02-act.md. Present the copy directly to the user with headline options highlighted.

Keep looking

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