Copywriting

Copywriting

Write persuasive, conversion-focused copy for "$ARGUMENTS". Apply proven copywriting frameworks to create compelling headlines, body copy, and calls to action.

Prerequisites

Read .metapowers/marketing/$ARGUMENTS/00-strategy.md. If this file does not exist, tell the user:

Phase 0 (Strategy) has not been completed for "$ARGUMENTS". Run /marketing:customer-research $ARGUMENTS first, or use --skip-checks to bypass.

If --skip-checks is present in $ARGUMENTS, skip this check and log to .metapowers/marketing/$ARGUMENTS/skip-log.md.

Process

1. Read context:

   • Read .metapowers/marketing/$ARGUMENTS/00-strategy.md for audience, messaging, and positioning
   • Read .metapowers/marketing/$ARGUMENTS/01-reach.md if it exists (for content context)

2. Define the copy brief:

   • What surface? (landing page, email, ad, social, product)
   • Who is reading? (map to persona from strategy)
   • What's the one action they should take?
   • What's their current state of awareness? (unaware, problem-aware, solution-aware, product-aware)

3. Apply copywriting frameworks:

   • Headlines: Use PAS (Problem-Agitate-Solve), AIDA (Attention-Interest-Desire-Action), or 4U (Useful-Urgent-Unique-Ultra-specific)
   • Body: Lead with the biggest benefit, use social proof, address objections, create urgency
   • CTA: Clear, specific, benefit-oriented action verbs
   • Generate 3-5 headline variants and recommend the strongest

4. Voice and tone calibration:

   • Match the brand voice from the messaging framework
   • Adjust formality for the channel (email vs. social vs. landing page)
   • Use the audience's own language (from customer research)

5. Write the artifact — append to .metapowers/marketing/$ARGUMENTS/02-act.md under a ## Copywriting section:

   • Copy Brief — surface, audience, action, awareness level
   • Headlines — 3-5 variants with framework used
   • Body Copy — complete draft
   • CTA Options — 2-3 call-to-action variants
   • Copy Notes — tone decisions and rationale

Output

Copy written to .metapowers/marketing/$ARGUMENTS/02-act.md. Present the copy directly to the user with headline options highlighted.