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Content strategy

Skill bromso/metapowers/plugins/marketing/skills/content-strategy

A Claude Code plugin that adds an agentic skills framework, with MCP's and a meta prompting processes. Inspired by "Superpowers" & "Figma Console MCP", but not just for development or design; but for all aspect within the digital production cycle.

Install
npx -y skills add bromso/metapowers --skill content-strategy

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

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Plan content pillars, editorial calendar, and distribution strategy

SKILL.md

2.7 KB, as published. Nobody here has run it

Content Strategy

Develop a comprehensive content strategy for "$ARGUMENTS". Define content pillars, plan an editorial calendar, and map distribution channels.

Prerequisites

Read .metapowers/marketing/$ARGUMENTS/00-strategy.md. If this file does not exist, tell the user:

Phase 0 (Strategy) has not been completed for "$ARGUMENTS". Run /marketing:customer-research $ARGUMENTS first, or use --skip-checks to bypass.

If --skip-checks is present in $ARGUMENTS, skip this check and log to .metapowers/marketing/$ARGUMENTS/skip-log.md.

Process

  1. Read context:

    • Read .metapowers/marketing/$ARGUMENTS/00-strategy.md for audience, positioning, and competitive context
    • Read plugins/marketing/shared/race-framework-guide.md for Reach phase guidance

  2. Define content pillars:

    • Identify 3-5 core topics that align with the product positioning and audience needs
    • Each pillar should map to a key search intent or audience pain point
    • Validate pillars against competitor content gaps

  3. Content audit (if applicable):

    • Use WebSearch to audit existing content from "$ARGUMENTS" (if a URL is provided)
    • Identify what's performing, what's missing, and what needs updating
    • Map content gaps against the pillar strategy

  4. Plan content types and formats:

    • Blog posts, guides, case studies, videos, podcasts, newsletters, social
    • Map formats to funnel stages (awareness, consideration, decision)
    • Identify the 80/20: which formats deliver the most value with least effort?

  5. Build editorial calendar framework:

    • Publishing cadence recommendation (frequency per channel)
    • Content mix across pillars and formats
    • Seasonal or event-driven content opportunities
    • Repurposing strategy (one piece → multiple formats)

  6. Map distribution channels:

    • Where does the audience consume content? (informed by customer research)
    • Owned, earned, paid distribution plan
    • SEO vs. social vs. email vs. community distribution weighting

  7. Write the artifact to .metapowers/marketing/$ARGUMENTS/01-reach.md under a ## Content Strategy section:

    • Content Pillars — topics with rationale
    • Content Types & Formats — mapped to funnel stages
    • Editorial Calendar Framework — cadence, mix, seasonal
    • Distribution Plan — channels, weighting, repurposing
    • Quick Wins — first 5 pieces to create

Output

Content strategy written to .metapowers/marketing/$ARGUMENTS/01-reach.md. Present a summary highlighting:

  • Content pillars defined
  • Recommended publishing cadence
  • Top 3 quick-win content pieces to start with

Keep looking

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