Content strategy

Content Strategy

Develop a comprehensive content strategy for "$ARGUMENTS". Define content pillars, plan an editorial calendar, and map distribution channels.

Prerequisites

Read .metapowers/marketing/$ARGUMENTS/00-strategy.md. If this file does not exist, tell the user:

Phase 0 (Strategy) has not been completed for "$ARGUMENTS". Run /marketing:customer-research $ARGUMENTS first, or use --skip-checks to bypass.

If --skip-checks is present in $ARGUMENTS, skip this check and log to .metapowers/marketing/$ARGUMENTS/skip-log.md.

Process

1. Read context:

   • Read .metapowers/marketing/$ARGUMENTS/00-strategy.md for audience, positioning, and competitive context
   • Read plugins/marketing/shared/race-framework-guide.md for Reach phase guidance

2. Define content pillars:

   • Identify 3-5 core topics that align with the product positioning and audience needs
   • Each pillar should map to a key search intent or audience pain point
   • Validate pillars against competitor content gaps

3. Content audit (if applicable):

   • Use WebSearch to audit existing content from "$ARGUMENTS" (if a URL is provided)
   • Identify what's performing, what's missing, and what needs updating
   • Map content gaps against the pillar strategy

4. Plan content types and formats:

   • Blog posts, guides, case studies, videos, podcasts, newsletters, social
   • Map formats to funnel stages (awareness, consideration, decision)
   • Identify the 80/20: which formats deliver the most value with least effort?

5. Build editorial calendar framework:

   • Publishing cadence recommendation (frequency per channel)
   • Content mix across pillars and formats
   • Seasonal or event-driven content opportunities
   • Repurposing strategy (one piece → multiple formats)

6. Map distribution channels:

   • Where does the audience consume content? (informed by customer research)
   • Owned, earned, paid distribution plan
   • SEO vs. social vs. email vs. community distribution weighting

7. Write the artifact to .metapowers/marketing/$ARGUMENTS/01-reach.md under a ## Content Strategy section:

   • Content Pillars — topics with rationale
   • Content Types & Formats — mapped to funnel stages
   • Editorial Calendar Framework — cadence, mix, seasonal
   • Distribution Plan — channels, weighting, repurposing
   • Quick Wins — first 5 pieces to create

Output

Content strategy written to .metapowers/marketing/$ARGUMENTS/01-reach.md. Present a summary highlighting:

• Content pillars defined
• Recommended publishing cadence
• Top 3 quick-win content pieces to start with