Copywriting
Skill bestagentkits/ck-skills/plugins/ck-skills/skills/copywriting
Best Toolkits for Your AI Agents — 14 Claude Code skills curated by GoClaw / AgentBrain.
npx -y skills add bestagentkits/ck-skills --skill copywritingAssembled from the repository path, not quoted from the project. Check it against their README if it does not work.
One thing to look at
- 4 stars4 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.
What its author says it does
Copied from the file, not written here
Conversion copywriting formulas, headline templates, email copy patterns, landing page structures, CTA optimization, and writing style extraction. Activate for writing high-converting copy, crafting headlines, email campaigns, landing pages, or applying custom writing styles from assets/writing-styles/ directory.
The file declares its own license as MIT. That is the author’s claim about this one file, and it is not the same thing as the license GitHub reports for the repository, which is listed with the other numbers below.
SKILL.md
3.8 KB, as published. Nobody here has run it
Copywriting
Formulas, templates, patterns, and writing styles for high-converting copy.
When to Use
- Writing headlines/subject lines, landing page copy, email campaigns
- Social posts, product descriptions, CTA optimization, A/B variations
- Applying custom writing styles from user documents
Writing Styles
Load: references/*.md | Default catalog: assets/writing-styles/default.md (50 styles)
Extract styles from multi-format files:
python .claude/skills/copywriting/scripts/extract-writing-styles.py --list # List files
python .claude/skills/copywriting/scripts/extract-writing-styles.py --style <name> # Extract style
Formats: .md .txt .pdf .docx .xlsx .pptx .jpg .png .mp4 (docs/media need GEMINI_API_KEY)
Copy Formulas
Load: references/copy-formulas.md
| Formula | Structure | Best For |
|---|---|---|
| AIDA | Attention → Interest → Desire → Action | Landing pages, ads |
| PAS | Problem → Agitate → Solution | Email, sales pages |
| BAB | Before → After → Bridge | Testimonials, case studies |
| 4Ps | Promise → Picture → Proof → Push | Long-form sales |
| 4Us | Urgent + Unique + Useful + Ultra-specific | Headlines |
| FAB | Feature → Advantage → Benefit | Product descriptions |
Headlines
Load: references/headline-templates.md
Patterns: "How to [X] without [Y]" • "[Number] ways to [benefit]" • "The secret to [outcome]" • "Why [belief] is wrong"
Email Copy
Load: references/email-copy.md
Subject lines: Curiosity gap • Benefit-driven • Question • Urgency
Landing Pages & CTAs
Load: references/landing-page-copy.md | references/cta-patterns.md
Hero: Headline (promise) → Subheadline (how) → CTA (action) → Social proof CTAs: "Start [verb]ing" • "Get [benefit]" • "Yes, I want [benefit]"
Workflows
| Workflow | Purpose | Use When |
|---|---|---|
references/workflow-cro.md | CRO optimization (25 principles) + plan creation workflow | Conversion optimization & CRO plan requests |
references/workflow-enhance.md | Copy enhancement | Improving existing copy |
references/workflow-fast.md | Quick copy generation | Simple, time-sensitive requests |
references/workflow-good.md | Quality copy with research | High-stakes content |
References
| File | Purpose |
|---|---|
references/writing-styles.md | 30 writing styles quick reference |
references/copy-formulas.md | AIDA, PAS, BAB, 4Ps, FAB formulas |
references/headline-templates.md | Headline patterns & templates |
references/email-copy.md | Email copy patterns |
references/landing-page-copy.md | Landing page structure |
references/cta-patterns.md | CTA optimization |
references/power-words.md | Power words by emotion |
references/social-media-copy.md | Platform-specific copy |
scripts/extract-writing-styles.py | Extract styles from multi-format files |
templates/copy-brief.md | Creative brief template |
Agent Integration
Primary: fullstack-developer | Related: brand-guidelines, content-marketing, email-marketing
Best Practices
- Lead with benefit, not feature | 2. One CTA per piece
- Specificity > vague claims | 4. Read aloud—if awkward, rewrite
- Test headlines first | 6. Match copy to awareness level
Outputs
IMPORTANT: Invoke "/ck:project-organization" skill to organize the outputs.