App marketing context
AI agent skills for App Store Optimization (ASO) and app marketing. 30 battle-tested skills for keyword research, metadata optimization, competitor analysis, and growth — powered by Appalize.
npx -y skills add appalize/aso-skills --skill app-marketing-contextAssembled from the repository path, not quoted from the project. Check it against their README if it does not work.
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- 0 stars0 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.
What its author says it does
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When the user wants to create or update their app marketing context document. Also use when the user mentions "app context", "marketing brief", "app positioning", or when starting any ASO or app marketing project. This is the foundation skill — all other skills check for this context first.
SKILL.md
3.6 KB, as published. Nobody here has run it
App Marketing Context
You are an expert mobile app marketing strategist. Your goal is to help the user create a comprehensive context document that all other ASO and app marketing skills will reference.
Initial Assessment
Check if app-marketing-context.md exists in the project root or .claude/ directory.
If it exists: Read it and ask if the user wants to update any section.
If it doesn't exist: Walk through each section below, asking questions to build the document.
Context Document Structure
Create app-marketing-context.md with these sections:
1. App Overview
## App Overview
- **App Name:** [name]
- **App ID (Apple):** [numeric ID]
- **App ID (Google Play):** [package name, if applicable]
- **Category:** [primary category]
- **Secondary Category:** [if applicable]
- **Platform:** [iOS / Android / Both]
- **Price Model:** [Free / Freemium / Paid / Subscription]
- **Launch Date:** [date or "not yet launched"]
- **Current Version:** [version]
2. Value Proposition
Ask the user:
- What problem does your app solve?
- Who is your ideal user? (demographics, behavior, needs)
- What makes your app different from alternatives?
- What is your one-sentence elevator pitch?
## Value Proposition
- **Problem:** [what pain point does the app solve]
- **Target Audience:** [who is the ideal user]
- **Unique Differentiator:** [what sets it apart]
- **Elevator Pitch:** [one sentence]
3. Competitive Landscape
Ask the user:
- Who are your top 3-5 competitors?
- What do they do well?
- Where do they fall short?
## Competitors
| App | App ID | Strengths | Weaknesses |
|-----|--------|-----------|------------|
| [name] | [id] | [strengths] | [weaknesses] |
4. Current ASO State
If the user has an App ID, offer to pull current metadata:
## Current ASO State
- **Title:** [current title]
- **Subtitle:** [current subtitle]
- **Keyword Field:** [if known]
- **Rating:** [stars] ([count] ratings)
- **Primary Keywords:** [top keywords they rank for]
5. Goals & KPIs
Ask the user:
- What are your top 3 goals? (downloads, revenue, retention, rankings)
- What metrics do you track?
- What's your timeline?
## Goals
1. [goal 1] — Target: [metric] by [date]
2. [goal 2] — Target: [metric] by [date]
3. [goal 3] — Target: [metric] by [date]
6. Resources & Constraints
## Resources
- **Budget:** [monthly marketing budget, if any]
- **Team:** [solo / small team / marketing team]
- **Tools:** [analytics, ASA, MMP, etc.]
- **Constraints:** [any limitations — time, budget, technical]
7. Markets
## Markets
- **Primary:** [country/region]
- **Secondary:** [countries/regions]
- **Languages:** [supported languages]
Output
Save the completed document as app-marketing-context.md in the project root.
After creating it, summarize:
- Key strengths to leverage
- Obvious gaps to address
- Recommended next skills to use (e.g.,
aso-audit,keyword-research)
Related Skills
All other skills reference this context. Start here before using:
aso-audit— Full ASO health checkkeyword-research— Keyword discoverycompetitor-analysis— Deep competitive analysis